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Ilham Riyadi
Muhammadiyah University of Makassar
Humanities

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Pengaruh Intensitas Konten Tiktok Terhadap Kesehatan Mental Mahasiswa Generasi Z: (Studi Kuantitatif pada FISIP Universitas Muhammadiyah Makassar) friska; Arni; Ilham Riyadi
Jurnal Komunikasi dan Organisasi (J-KO) Vol. 7 No. 2 (2025): AGUSTUS
Publisher : Program Studi Ilmu Komunikasi, FISIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/f7hv3j47

Abstract

Social media allows users to share, interact, and create content. TikTok is one of the most popular social media platforms in Indonesia, especially among teenagers, millennials, and Gen Z. Therefore, this study aims to analyze the influence of TikTok usage intensity on the mental health of Generation Z students at Muhammadiyah University of Makassar. This study further examines how internal and external factors are crucial to understanding how TikTok influences user behavior. The research method used a quantitative approach with 95 respondents selected through a stratified random sampling technique. Data were collected through a Likert scale questionnaire and analyzed using the Pearson correlation test and simple linear regression. The results showed a significant relationship between the duration of TikTok use (1–3 hours per day) and increased anxiety and stress. The use of TikTok as a social media platform among students who are active on TikTok has an impact on life satisfaction and mental health. These findings support the Social Comparison and Uses and Gratifications theories, and demonstrate the importance of digital literacy and time management in using social media to maintain student mental health.
Persepsi Mahasiswa Ilmu Komunikasi Universitas Muhammadiyah Makassar Terhadap Iklan “Temukan Makna Untuk Bersama” di Youtube IM3 Andi Nur Firatunnizwah Akbar; Wardah; Ilham Riyadi
Jurnal Komunikasi dan Organisasi (J-KO) Vol. 8 No. 1 (2026): FEBRUARI
Publisher : Program Studi Ilmu Komunikasi, FISIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/9jstyb67

Abstract

This study was designed with the main objective of analyzing the perceptions of Communication Science students at Muhammadiyah University Makassar regarding the advertisement “Find Meaning Together” aired on YouTube IM3, with the main question: how do students interpret the message of the advertisement in relation to their experiences and values. This study uses a descriptive qualitative approach with the Stimulus–Organism–Response (S-O-R) theory as the basis for analysis, as well as data collection through in-depth interviews with selected informants. The results of the study show that the power of advertising lies not only in visual and audio elements, but also in narratives built with an emotional approach. These elements serve as stimuli that can foster emotional bonds in students (organisms), which in turn generate responses in the form of positive appreciation and encouragement to manifest real behavior in the form of small acts of kindness in everyday life. These findings reinforce the understanding that emotional approaches that are relevant to the lives of the younger generation are able to create psychological bonds that encourage audience engagement. In conclusion, this research makes a significant contribution to the study of digital marketing communication by emphasizing the importance of emotional storytelling that is in harmony with local culture. In addition, this research also opens up space for further exploration through a mixed-method approach or by expanding their search population, so that the external validity and generalization of the findings can be further strengthened.
Co-Authors Andi Nur Firatunnizwah Akbar Arni friska Wardah