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All Journal Jurnal Manajemen dan Profesional
Yofina Bintang Cahyani
Universitas Sunan Giri Surabaya
Economics, Econometrics & Finance

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Pengaruh Kualitas Produk dan Inovasi Produk Terhadap Minat beli Produk Hadalabo Ella Anastasya Sinambela; Yofina Bintang Cahyani
Jurnal Manajemen dan Profesional Vol. 7 No. 1 (2026): Jurnal JPRO
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v7i1.2949

Abstract

Beauty products have been around for hundreds of years. Constantly changing beauty standards have kept the beauty industry evolving, boosting not only sales but also consumer purchasing interest. Products are the primary impression consumers make when considering a purchase. The purpose of this study was to determine the influence of product quality and innovation on beauty product purchase intention. This study used 77 respondents and employed multiple linear regression analysis. The results demonstrated that product quality and innovation influence purchase intention for beauty products.
Co-Authors Ella Anastasya Sinambela