Articles
<![CDATA[HARGA DAN KEBERAGAMAN PRODUK SERTA PENGARUHNYA TERHADAP LOYALITAS PELANGGAN RESTORAN ]]>
<![CDATA[Ella Anastasya Sinambela]]>;
<![CDATA[Rahayu Mardikaningsih]]>
<![CDATA[ Jurnal Ilmiah Satyagraha Vol 5, No 1 (2022) ]]>
Publisher : <![CDATA[Universitas Mahendradatta Denpasar ]]>
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DOI: 10.47532/jis.v5i1.347
<![CDATA[Bisnis restoran adalah salah satu bisnis paling kompetitif di industri. Langkah strategis dari setiap restoran adalah menentukan variabel-variabel kompetitif mana yang dapat menarik pelanggan baru dan mempertahankan pelanggan yang sudah ada sangat penting untuk mengelola restoran yang sukses. Beragam tawaran di industri restauran menyebabkan para pelaku berusaha mendapatkan loyalitas dari para pelanggannya. Penelitian ini bertujuan untuk menganalisis pengaruh harga dan keberagaman produk terhadap loyalitas pelanggan. Survei dilakukan terhadap 110 pelanggan dengan menggunakan teknik accidental sampling. Analisis regresi linier berganda menggunakan software SPSS 25 for Windows digunakan sebagai alat analisis dana olah data. Hasil penelitian menunjukkan bahwa harga dan keberagaman produk berpengаruh signifikаn terhаdаp loyalitas pelanggan secara parsial maupun secara simultan.]]>
<![CDATA[Pengaruh Citra Diri, Kepribadian Merek, dan Kelompok Acuan terhadap Kualitas Hubungan Merek ]]>
<![CDATA[Ella Anastasya Sinambela]]>;
<![CDATA[Cici Cici]]>;
<![CDATA[Didit Darmawan]]>;
<![CDATA[Rahayu Mardikaningsih]]>;
<![CDATA[Abdul Rahman]]>
<![CDATA[ Journal of Trends Economics and Accounting Research Vol 2 No 3 (2022): March 2022 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi (FKPT) ]]>
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<![CDATA[Saat ini konsumen tidak hanya ditawarkan produk yang beragam namun juga merek yang beragam. Konsumen dihadapkan pada pilihan dari berbagai jenis merek yang memiliki kelebihan tersendiri. Manajemen pemasaran mengharapkan adanya hubungan berkelanjutan antara konsumen dan merek. Peningkatan kualitas hubungan merek itu perlu ditingkatkan dan dikembangkan terus. Tujuan penelitian untuk mengetahui pembentukan kualitas hubungan merek melalui citra diri, kepribadian merek, dan kelompok acuan. Penelitian kuantitatif ini dengan populasi adalah konsumen Milo yang ada di Kota Johor Bahru Malaysia. Peneliti menggunakan 100 responden sebagai sampel penelitian dan dianalisis menggunakan teknik regresi. Hasil penelitian menunjukkan adanya peran nyata citra diri terhadap pembentukan kualitas hubungan merek. Selanjutnya kepribadian merek memiliki peran nyata pada kualitas hubungan merek. Kualitas hubungan merek juga dipengaruhi signifikan oleh kelompok acuan. Ketiga variabel secara simultan berperan nyata membentu kualitas hubungan merek.]]>
<![CDATA[Pengaruh Atribut Produk, Kepercayaan Merek, Negara Asal Terhadap Niat Beli Pada Konsumen Minuman Probiotik Yakult ]]>
<![CDATA[Ella Anastasya Sinambela]]>;
<![CDATA[Roudhotul Nur Azizah]]>;
<![CDATA[Utami Puji Lestari]]>;
<![CDATA[Ernawati Ernawati]]>;
<![CDATA[Fayola Issalillah]]>
<![CDATA[ Journal of Trends Economics and Accounting Research Vol 2 No 4 (2022): June 2022 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi (FKPT) ]]>
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DOI: 10.47065/jtear.v2i4.269
<![CDATA[Nowadays people are starting to realize that they need to take care of their health before they get sick. So that consumers begin to regularly consume health drinks such as Yakult. Yakult probiotic drink has been around since 1934 and has products that are in demand by consumers. Competition with other brands makes Yakult management need to implement marketing strategies to increase consumer buying intentions. This study aims to determine the effect of product attributes, brand trust, and country of origin on consumers' purchase intentions. The research population is the Yakult Probiotic drink consumers. Researchers used 100 respondents as a sample. The analysis technique used is multiple linear regression. The results of the study indicate product attributes on consumer purchase intentions. Furthermore, brand trust has also been shown to have a significant influence on consumers' purchase intentions. Data processing also shows a significant influence by the country of origin on consumers' purchase intentions.]]>
<![CDATA[Loyalitas Merek Milo Ditinjau dari Kualitas Produk dan Brand Image ]]>
<![CDATA[Ella Anastasya Sinambela]]>;
<![CDATA[Rahayu Mardikaningsih]]>
<![CDATA[ Jurnal Simki Economic Vol 5 No 2 (2022): Volume 5 Nomor 2 Tahun 2022 ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/jse.v5i2.155
<![CDATA[One of the roles of marketing management is to win the market competition. This situation will make the company's sales increase and ultimately provide profits for the company. In addition, market competition also occurs to attract consumers' attention. The marketing strategy implemented by the company's management aims to build brand loyalty from consumers. Therefore, marketing managers improve the forming aspects of brand loyalty. This study aims to determine the role of product quality and brand image to build brand loyalty. The method applied is a quantitative method, then the data is processed using the SPSS V.25 application. The population used is the consumer of Milo brand milk in the city of Surabaya. The sampling technique was accidential sampling with a total of 100 respondents. This study shows that brand loyalty is influenced by product quality and brand image.]]>
<![CDATA[Pengaruh Efikasi Diri Dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan ]]>
<![CDATA[Utami Puji Lestari]]>;
<![CDATA[Ella Anastasya Sinambela]]>;
<![CDATA[Rahayu Mardikaningsih]]>;
<![CDATA[Didit Darmawan]]>
<![CDATA[ Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 3 No 2 (2020): Article Research ]]>
Publisher : <![CDATA[LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga ]]>
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DOI: 10.36778/jesya.v3i2.615
<![CDATA[Human resource development is take carried out in the journey with the times. This development is carried out so that the company's goals can be accomplished and the company is able to stayed for a long time. The dirrection of this reserach was to determine the aspect of self-efficacy and work environment on employee job satisfaction. The population of this study are employees at a company in Sidoarjo. The sample with was 133 respondents with the census technique. Multiple linear regression is the data analysis used.. The results obtained are self-efficacy partially significant effect on employee job satisfaction. The work environment has a significant effect on employee job satisfaction. Self-efficacy and work environment have an effect on job satisfaction simultaneously]]>
<![CDATA[Comparison Study Of Compressive Strength Of Red Bricks And Light Bricks ]]>
<![CDATA[Mohammad Djaelani]]>;
<![CDATA[Didit Darmawan]]>;
<![CDATA[Ella Anastasya Sinambela]]>;
<![CDATA[Rahayu Mardikaningsih]]>
<![CDATA[ Jurnal Ilmiah Vastuwidya Vol 5, No 2 (2022) ]]>
Publisher : <![CDATA[Universitas Mahendradatta Denpasar ]]>
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DOI: 10.47532/jiv.v5i2.662
<![CDATA[The progress of development in Indonesia is very rapid, building materials are demanded to have very good quality. The purpose of this study is to determine the comparison of the compressive strength of red brick and lightweight brick as it should be in the field of development that affects economic development, in this study it is very useful for the community when buying materials. This type of research is qualitative. The data was obtained by conducting research on data analysis techniques. used is to use a formula to determine the value of compressive strength. The results showed that red bricks and light bricks had different compressive strength values. Lightweight bricks which are heated in the sun for 7 days have a compressive strength value of 58.916 kg/cm², while those that are soaked in water for 4 days have a compressive strength value of 36.256 kg/cm² and those which are blown in the wind for 28 days have a compressive strength value of 45.32 kg/cm². cm². for red bricks that are dried for 5 days and then burned for 1 day. after the red bricks are ripe and then heated in the sun for 7 days has a compressive strength value of 33,709 kg/cm² while those that are soaked for 4 days have a compressive strength value of 29,495 kg/cm² and those that are ventilated for 28 days have a compressive strength value of 25,281 kg/cm².]]>
<![CDATA[KEPUTUSAN TEMPAT PEMBELIAN BERDASARKAN KUALITAS LAYANAN, SUASANA TOKO, DAN PERSEPSI HARGA ]]>
<![CDATA[Utami Puji Lestari]]>;
<![CDATA[Ella Anastasya Sinambela]]>
<![CDATA[ Jurnal Ilmiah Satyagraha Vol 5, No 2 (2022) ]]>
Publisher : <![CDATA[Universitas Mahendradatta Denpasar ]]>
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DOI: 10.47532/jis.v5i2.478
<![CDATA[Keputusan pembelian menjadi hal yang harus diperhatikan oleh pelanggan ketika proses pemenuhan kebutuhan produk atau jasa. Peningkatan keputusan pembelian pada suatu produk dan jasa diharapkan oleh semua perusahaan. Inilah yang diinginkan Hypermart untuk produk yang mereka tawarkan. Ada beberapa faktor dalam keputusan pembelian yang dapat mempengaruhi konsumen. Faktor-faktor ini termasuk kualitas layanan, suasana toko dan persepsi harga. Survei ini dilakukan di Hypermart Royal Plaza Surabaya dengan jumlah sampel 100 partisipan, dan hasilnya masuk. Penulis dalam penelitian ini menggunakan non-probability sampling yang digabungkan dengan pendekatan incidental sampling. Regresi linier berganda digunakan untuk menilai data penelitian yang telah diperoleh. Temuan penelitian ini mengungkapkan bahwa kualitas layanan, suasana, dan kesan harga memiliki dampak yang menguntungkan dan substansial terhadap pilihan pembelian di Hypermart Royal Plaza Surabaya. Temuan penelitian ini dapat digunakan untuk memperluas penelitian ini lebih lanjut dengan memasukkan lebih banyak faktor yang pada prinsipnya berdampak pada pilihan pembelian.]]>
<![CDATA[Strengths and Weaknesses of Using Electronic Money as a Substitute for Cash ]]>
<![CDATA[Ella Anastasya Sinambela]]>;
<![CDATA[Didit Darmawan]]>
<![CDATA[ Journal of Social Science Studies (JOS3) Vol 2, No 2 (2022): July 2022 ]]>
Publisher : <![CDATA[metromedia.education ]]>
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DOI: 10.56348/jos3.v2i2.27
<![CDATA[Economic activities that utilize the sophistication of information technology that helps make it easier for people to make buying and selling transactions. The use of electronic money as an alternative to non-cash payment instruments shows considerable potential to suppress the growth rate of cash use. This study aims to determine the advantages and disadvantages of using electronic money as a substitute for cash. The results of this study are that people like the advantages of electronic money, such as how to transact with electronic money which is known to be relatively easy, just by bringing the electronic money card closer to the reader or just by scanning the chip, people can make payment transactions. Meanwhile, the drawback is that it cannot be used in all places for financial transactions such as cash, because it can only be used at merchants who have collaborated with electronic money issuers and are usually widely available in big cities. Not guaranteed by deposit insurance institutions, and the safety factor.]]>
<![CDATA[The Effect of Social Support and Extraversion Personality on Entrepreneurial Interest in Students ]]>
<![CDATA[Ernawati Ernawati]]>;
<![CDATA[Ella Anastasya Sinambela]]>;
<![CDATA[Cici Cici]]>;
<![CDATA[Resva June Silviana]]>;
<![CDATA[Roudhotul Nur Azizah]]>;
<![CDATA[Sohibatun Naudalia]]>
<![CDATA[ Journal of Social Science Studies (JOS3) Vol 2, No 2 (2022): July 2022 ]]>
Publisher : <![CDATA[metromedia.education ]]>
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DOI: 10.56348/jos3.v2i2.25
<![CDATA[Students are a group in society that obtains its status because of its ties to a university. Higher education certainly produces students who are excellent and competent in their fields. And interest in entrepreneurship. Developed countries both from the economic and industrial sectors are indicated by the entrepreneurial growth index. This study aims to determine the effect of social support and extraversion personality on entrepreneurial interest. The research to be conducted is a quantitative research type. This type of research design uses an Explanatory Survey. This survey was conducted by taking samples from the total population and using a questionnaire as a data collection tool. Furthermore, the methods used are descriptive and verification methods. The sample used in this study amounted to 100 respondents. The analysis carried out in this study used linear regression analysis. The results of this study indicate that social support and extraversion have an effect on interest in entrepreneurship.]]>
<![CDATA[PERSEPSI PEDAGANG KAKI LIMA TERHADAP KREDIT USAHA RAKYAT ]]>
<![CDATA[Didit Darmawan]]>;
<![CDATA[Siti Nur Halizah]]>;
<![CDATA[Ella Anastasya Sinambela]]>;
<![CDATA[Rahayu Mardikaningsih]]>
<![CDATA[ EKOMBIS: JURNAL FAKULTAS EKONOMI Vol 8, No 2 (2022): November ]]>
Publisher : <![CDATA[Universitas Teuku Umar ]]>
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DOI: 10.35308/ekombis.v8i2.6588
<![CDATA[One sector that plays an important role in a country's economy is micro, small and medium enterprises (MSMEs). The utilization of micro, small and medium enterprises has had a positive impact on the growth and prosperity of a country. Therefore, the government is developing interest in micro, small and medium enterprises to advance the country's economy. The purpose of this research is to find out the perceptions of street vendors on Kredit Usaha Rakyat (KUR) and to find out the relationship between efforts to apply for KUR and interest in developing a business. The object of this study is focused on street vendors. There were 126 respondents who were involved by accidental sampling. Furthermore, the data will be analyzed descriptively. The correlation between applying for KUR and interest in developing a business is positive and very strong.]]>
