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p-Index From 2021 - 2026
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All Journal International Journal of Humanities, Management, and Social Science (IJ-HuMaSS)
Yi-Fang Yuan
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Intercultural Communication and Purchase Behaviour Towards Japanese Electric Vehicles Among the Chinese Young Generation Rui Sun; Yi-Fang Yuan; Lei Wang
International Journal of Humanities, Management and Social Science (IJ-HuMaSS) Vol 8 No 2: December 2025
Publisher : Lamintang Education and Training Centre, in collaboration with the International Association of Educators, Scientists, Technologists, and Engineers (IA-ESTE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36079/lamintang.ij-humass-0802.909

Abstract

Previous studies have mainly investigated the influence of intercultural communication on consumer purchase behaviour based on the theory of planned behaviour within a single cultural setting. This study aims to investigate how intercultural communication influences the attitudes, subjective norm, perceived behavioural control, and willingness to buy Japanese electric vehicles among the Chinese young generation. A purposive sampling method was employed to select students from various academic disciplines at six bachelor’s universities in Xuzhou city, China. A survey method was used to collect data, and a total of 398 university students were included in the analysis. The results showed that attitude, subjective norm, and perceived behavioural control positively influenced willingness to buy. Intercultural communication positively influenced attitude, subjective norm, perceived behavioural control, and willingness to buy, respectively. The current study extends the existing knowledge on how intercultural communication influenced the Chinese young generation’s willingness to buy Japanese electric vehicles and benefited the Japanese electric vehicle industry and key stakeholders in marketing.
Co-Authors Lei Wang Rui Sun