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This Author published in this journals
All Journal International Journal of Humanities, Management, and Social Science (IJ-HuMaSS) Indonesian Journal of Electrical Engineering and Computer Science Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Lei Wang
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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 1 
Dynamic Frequency Allocation in SLICE Considering both BER and Distance Lei Wang; Min Zhang; Hui Ding; Lifang Zhang; Shanguo Huang; Xin Chen
Indonesian Journal of Electrical Engineering and Computer Science Vol 10, No 7: November 2012
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Proposed in this paper is a dynamic resource-aware routing and frequency slots allocation scheme with consideration of both BER requirement and distance adaptive modulation (RA-BERR-DA) for spectrum-sliced elastic optical path networks (SLICE).Numerical simulations are conducted to analysis network performance such as blocking rate and the number of used frequency slots. The results demonstrate that this scheme is able to decrease traffic blocking and improve resource utilization in dynamic spectrum assignment. DOI: http://dx.doi.org/10.11591/telkomnika.v10i7.1448
Factors influencing consumers’ purchase intention on organic foods via a Theory of Planned Behaviour approach Su-Juan Cheng; Hao-Xiang Jia; Wong Philip Pong Weng; Lei Wang
Bahasa Indonesia Vol 3 No 1 (2023): APRIL 2023
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v3i1.3681

Abstract

Even though Asian countries are expected to become a dominant market for organic foods in the coming years, there are few studies which focused on young Asian consumers’ organic food purchase behaviour. This study aims to investigate how attitude, subjective norm, perceived behavioural control, and health concerns influence consumers’ intention to purchase and consume organic foods. A purposive sampling method was adopted for this study and a total of 289 usable questionnaires were collected for empirical testing of the postulated hypotheses using SPSS and structural equation modelling (SEM). The results showed that attitude, subjective norm, perceived behavioural control and health concern positively influenced intention. In addition, subjective norm positively influenced attitude while attitude played a partial mediation effect on the relationship between subjective norm and intention. Lastly, the theoretical and practical implications as well as the limitations of the study are discussed.
Intercultural Communication and Purchase Behaviour Towards Japanese Electric Vehicles Among the Chinese Young Generation Rui Sun; Yi-Fang Yuan; Lei Wang
International Journal of Humanities, Management and Social Science (IJ-HuMaSS) Vol 8 No 2: December 2025
Publisher : Lamintang Education and Training Centre, in collaboration with the International Association of Educators, Scientists, Technologists, and Engineers (IA-ESTE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36079/lamintang.ij-humass-0802.909

Abstract

Previous studies have mainly investigated the influence of intercultural communication on consumer purchase behaviour based on the theory of planned behaviour within a single cultural setting. This study aims to investigate how intercultural communication influences the attitudes, subjective norm, perceived behavioural control, and willingness to buy Japanese electric vehicles among the Chinese young generation. A purposive sampling method was employed to select students from various academic disciplines at six bachelor’s universities in Xuzhou city, China. A survey method was used to collect data, and a total of 398 university students were included in the analysis. The results showed that attitude, subjective norm, and perceived behavioural control positively influenced willingness to buy. Intercultural communication positively influenced attitude, subjective norm, perceived behavioural control, and willingness to buy, respectively. The current study extends the existing knowledge on how intercultural communication influenced the Chinese young generation’s willingness to buy Japanese electric vehicles and benefited the Japanese electric vehicle industry and key stakeholders in marketing.
Co-Authors Hao-Xiang Jia Hui Ding Lifang Zhang Min Zhang Rui Sun Shanguo Huang Su-Juan Cheng Wong Philip Pong Weng Xin Chen Yi-Fang Yuan