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All Journal Masjiduna : Junal Ilmiah Stidki Ar-Rahmah Jurnal Peurawi: Media Kajian Komunikasi Islam
Altruis Bizurai Chillyness
Universitas Islam Negeri Sunan Ampel Surabaya
Religion Humanities Social Sciences

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Strategi Dakwah Digital Mencegah Inhirf as-Sulk Remaja Muslim dari Gaming Menuju Judi Online Maftukhatul Azizah; Altruis Bizurai Chillyness; Lilik Hamidah
Masjiduna : Junal Ilmiah Stidki Ar-Rahmah Vol 8 No 2 (2025): Desember
Publisher : Sekolah Ilmu Dakwah dan Komunikasi Islam (STIDKI) Ar Rahmah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52833/masjiduna.v8i2.273

Abstract

The development of digital culture in the modern era has triggered changes in the behavioral patterns of Muslim adolescents, including a shift from digital gaming entertainment activities to online gambling practices. This phenomenon represents inhir?f as-sul?k or behavioral deviations influenced by weak self-control, exposure to the digital environment, and limited religious literacy in the virtual space. This study aims to analyze digital da'wah strategies in preventing inhir?f as-sul?k in Muslim adolescents using the perspective of Everett M. Rogers' Diffusion of Innovation theory. This study uses a qualitative approach through a literature review of scientific journals and academic books on digital da'wah, adolescent behavior, and the adoption of communication innovations. The units of analysis include concepts, models, and empirical findings related to the process of adopting da'wah messages in digital media. Data are analyzed thematically and comparatively by linking the stages of innovation diffusion and digital da'wah practices. The results of the study indicate that the effectiveness of digital da'wah is determined by content innovation, the use of social media, and message adjustments according to the adoption stage. This research provides a conceptual contribution
Virtual Da'wah Through Youtube Channel: Communication Strategy of Koh Dennis Lim’s Content  in Building Public Trust Altruis Bizurai Chillyness; Luluk Fikri Zuhriyah
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 8 No. 1 (2025): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/126t8650

Abstract

This study investigates the communication strategies employed by Koh Dennis Lim in his YouTube da’wah activities, focusing on how he builds public trust through digital platforms. Utilizing a qualitative approach, the research analyzes selected videos and viewer feedback to identify effective persuasive techniques. The findings reveal that Koh Dennis employs a combination of ethos, logos, and pathos to engage his audience. His use of historical narratives, personal testimonies, and relatable analogies fosters emotional connections and enhances credibility. The study highlights the importance of moderate positioning and audience inclusivity, demonstrating that effective da’wah can be achieved without confrontation. By creating a welcoming environment for dialogue, Koh Dennis successfully shifts the paradigm of Islamic preaching from a confrontational to a conversational approach. This research contributes to the understanding of modern religious communication, emphasizing the role of digital media in enhancing the reach and impact of religious messages. The implications of these findings suggest that a soft-power model of dawah is essential in today’s pluralistic society, where empathy and authenticity are crucial for building trust and fostering engagement.
Co-Authors Lilik Hamidah Luluk Fikri Zuhriyah Maftukhatul Azizah