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All Journal Journal of Halal Research, Policy, and Industry
Nur Azizah
Universitas Paramadina, Indonesia
Religion Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health

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Halal Tourism Knowledge And Religiosity As Drivers Of Trust And Decision-Making In Selecting Sharia Hotels Nurbaeti Nurbaeti; Nur Azizah
Journal of Halal Research, Policy, and Industry Vol. 4 No. 1 (2025): Journal of Halal Research, Policy, and Industry : July
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i1.7409

Abstract

This study aims to analyze the influence of halal tourism knowledge and religiosity on trust and the decision to choose a sharia hotel, with trust serving as a mediating variable. A quantitative approach was employed, involving 100 Muslim respondents in Surabaya who had stayed or intended to stay in sharia hotels. Data were collected through a Likert-scale questionnaire and analyzed using SPSS, including validity and reliability tests, multiple regression, and mediation analysis. The results reveal that halal tourism knowledge and religiosity have a significant positive effect on trust. Furthermore, trust significantly influences the decision to choose a sharia hotel and mediates the relationship between halal tourism knowledge and religiosity with the decision. These findings highlight the importance of knowledge and religious values in building trust, which in turn affects Muslim consumers' decisions in selecting sharia-compliant hotels.
Co-Authors Nurbaeti Nurbaeti