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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Pendidikan Kewarganegaraan
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Universitas Tanjungpura
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Electronic Loyalty Flow: AI Chatbots are Changing Generation Z's Shopping Style: Aliran Loyalitas Elektronik: Chatbot AI yang Mengubah Gaya Belanja Generasi Z Wenny Pebrianti; Dewi; Ahmadi
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 11 No. 1 (2025): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v11i1.1975

Abstract

This study investigates the impact of artificial intelligence (AI) chatbots and flow experience on e-loyalty within e-commerce platforms, specifically focusing on Generation Z Shopee users in Pontianak City, with customer satisfaction serving as a mediating variable. Employing a quantitative research design with a causal approach, data were collected through a questionnaire distributed to 200 respondents selected via convenience sampling. The analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS 3.0, revealing a positive and significant relationship between AI chatbots and flow experience on both customer satisfaction and e-loyalty. Furthermore, customer satisfaction was found to mediate the relationship between AI chatbots, flow experience, and e-loyalty. These findings provide valuable insights for developing strategies to enhance consumer loyalty in e-commerce, contributing to a deeper understanding of the factors influencing e-loyalty and offering practical implications for e-commerce platform development.
PENERAPAN RENCANA PELAKSANAAN PEMBELAJARAN BERKARAKTER NASIONALISME PADA MATA PELAJARAN PPKN DI KELAS XI SMAN 2 SUNGAI RAYA Dewi; Bistari; Shilmy Purnama
JURNAL PENDIDIKAN KEWARGANEGARAAN Vol 7 No 2 (2023): Volume 7 Nomor 2 Edisi Desember 2023
Publisher : UNIVERSITAS PGRI PONTIANAK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/jpkn.v7i2.7574

Abstract

Penerapan Rencana Pelaksanaan Pembelajaran dengan materi Berkarakter Nasionalisme pada mata pelajaran PPKn dikelas IPA 1 SMA Negeri 2 Sungai Raya. Metode penelitian deskriptif. Subjek dari penelitian ini kepala sekolah, guru PPKn, dan siswa kelas XI IPA 1 SMA Negeri 2 Sungai Raya. Pengumpulan data observasi, wawancara, dokumentasi. Hasil penelitian bahwa penerapan rancangan pelaksanaan pembelajaran berkarakter nasionalisme pada pelajaran PPKn dikelas XI IPA 1 dilakukan melalui pembelajaran oleh guru dengan menjelaskan materi yang berkaitan dengan nilai berkarakter nasionalisme. Belajar mengajar dilakukan guru seperti mengucapkan salam saat masuk keruang kelas mengecek kerapian siswa, membersihkan sampah dalam laci siswa, absen kehadiran siswa, berdoa sebelum memulai pelajaran, guru membahas materi sebelumnya dan menyampaikan materi yang akan dipelajari. Nilai yang terdapat pada indikator yaitu bangga sebagai bangsa Indonesia, Cinta Tanah air, Menerima Kemajemukan, peduli social.
Co-Authors Ahmadi Bistari Purnama, Shilmy Wenny Pebrianti