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All Journal Justness : Jurnal Hukum Politik dan Agama Jurnal Riset Multidisiplin Edukasi
Queencyla Rifani Putri
Universitas Serang Raya
Religion Humanities Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Perlindungan Konsumen dalam Transaksi Bisnis Online antara Kebebasan Berkontrak dan Kewajiban Pelaku Usaha : Kajian Yuridis Normatif Sulasno; Queencyla Rifani Putri; Inarotul Fikria
JUSTNESS - Jurnal Hukun Politik dan Agama Vol 6 No 1 (2026): Maret 2026
Publisher : STIH Zainul Hasan Kraksaan Kraksaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61974/justness.v6i1.113

Abstract

The rapid growth of online business transactions in Indonesia has been accompanied by an increase in consumer protection violations. This study aims to examine consumer protection in online business transactions, particularly concerning the balance between business actors' freedom of contract and their obligations to provide information and ensure transparency. This research employs a qualitative method with a normative juridical approach, utilizing secondary data. The findings reveal a disparity between existing regulations and actual practices in the field, highlighting several obstacles in law enforcement and proposing innovative solutions to enhance consumer protection without hindering the growth of online businesses. In conclusion, regulatory harmonization, increased legal awareness, and the use of technology are essential to achieving an optimal balance between consumer protection and ease of doing business. Keywords: Consumer Protection; Online Transactions; Business Law.
PERLINDUNGAN HUKUM TERHADAP KONSUMEN DALAM TRANSAKSI DIGITAL: ANALISIS TERHADAP IMPLEMENTASI UNDANG-UNDANG PERLINDUNGAN KONSUMEN DI MARKETPLACE Inarotul Fikria; Queencyla Rifani Putri; Fitria Agustin
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 10 (2026): Jurnal Riset Multidisiplin Edukasi (Oktober 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i10.2619

Abstract

This study aims to analyze legal protection for consumers in digital transactions, with a focus on reviewing the implementation of the Consumer Protection Law in marketplaces. The rapid development of electronic commerce has presented various conveniences for consumers, yet on the other hand, it has also created significant vulnerabilities, such as information asymmetry, mismatch between goods and descriptions, misuse of personal data, and obstacles in dispute resolution. This study examines the normative framework governing consumer protection, the legal responsibility of marketplaces as intermediaries, the implementation of consumer rights in transaction practices, and dispute resolution mechanisms along with their challenges. The method used is normative legal research with statutory and conceptual approaches. The results show that although Indonesia has a fairly comprehensive legal foundation, its implementation in the marketplace ecosystem still faces various gaps, particularly regarding the ambiguity of the definition of business actors, unclear platform liability, limited dispute resolution mechanisms, and weak personal data protection. Therefore, harmonization of regulations, strengthening of law enforcement, improvement of consumer literacy, and development of more adaptive and accessible dispute resolution mechanisms are necessary.
Co-Authors Fitria Agustin Inarotul Fikria Sulasno