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All Journal Managing: Jurnal Bisnis dan Manajemen
Icha Nur Fadilnia
Universitas Islam Negeri Raden Intan Lampung
Economics, Econometrics & Finance

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Implementation of Dynamic Capability in Culinary MSMEs: A Case Study of Kedai Suho, Bandar Lampung Dea Uswatun Hasanah; Icha Nur Fadilnia; M. Gibran Yudha; Vicky F Sanjaya M.Sc
Managing: Jurnal Bisnis dan Manajemen Vol. 3 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v3i1.91

Abstract

This study aims to analyze the implementation of dynamic capability in culinary SMEs, particularly Kedai Suho, in responding to market changes, customer needs, and operational challenges. The study employs a qualitative approach using a case study method. Data were collected through in-depth interviews, observations, and documentation related to Kedai Suho's operations. The results indicate that Kedai Suho applies three dimensions of dynamic capability: sensing, seizing, and reconfiguring. The owner demonstrates sensing capability by identifying changes in customer preferences through menu innovation and topping variations. Seizing capability is reflected in strategies such as menu diversification, promotions, and customer-oriented service to enhance loyalty. Reconfiguring capability is implemented through improvements in raw material quality, packaging, and food presentation. Despite stable business performance, significant challenges arise from digital platform fees and taxes, affecting profit margins. This study recommends strengthening digital adaptation strategies, systematic financial management, and continuous innovation to maintain competitiveness and business sustainability.
Co-Authors Dea Uswatun Hasanah M. Gibran Yudha Vicky F Sanjaya M.Sc