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All Journal Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) The Journal of Society and Media Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat
Hariyanti, Rosana
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Religion Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Children’s Historical Literacy Improvement Program for The First Graders at Brawijaya Smart School Nurhayani, Ika; Hariyanti, Rosana
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 10, No 3 (2024): September
Publisher : Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpkm.93033

Abstract

This community service aimed to improve the historical literacy of the first grade students at the Elementary School of BSS (Brawijaya Smart School) regarding the history of Malang. BSS Elementary School is located in Malang City, East Java. The community service activity consisted of writing and publishing a book about one of the cultural heritages of Malang, distributing it to the first graders, and organizing a storytelling performance based on the book. The community service team chose the classical history displayed in the Jago Temple, built in the 13th century during the Singhasari period. The temple is located in Malang Regency. This activity received a good response from the homeroom teacher and the first-grade students of the BSS elementary school. The students expressed their interest in learning more about the history of Malang. It can be concluded that this community service has been successful in improving the historical literacy of the students about their city.
The Commodification of Religious Values in Indonesian Hijab Shampoo Advertisements Hariyanti, Rosana; Hapsari, Dyah Eko
The Journal of Society and Media Vol. 8 No. 2 (2024): Media as Propaganda and Global Research
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v8n2.p510-536

Abstract

Beauty has become a precious commodity that the cosmetics business has captured by presenting the best image possible, particularly through advertising. The huge increase in the number of hijab wearers (hijabers) in Indonesia over the last few decades is one phenomenon to which the business has responded. This raises the topic of how religion is depicted in commercials for hijab shampoo products. These commercials are deconstructed to locate meaning, which leads to commodification practices using a semiotic approach, particularly Roland Barthes' examination of myth. The examination is then carried out from a sociological standpoint, using Karl Marx's idea of commodification. This qualitative research method uses content analysis on ten different hijab shampoo advertising from three different international manufacturers. The findings suggest that the advertisements are more than merely conveying the word that the product is useful for hair maintenance. There are also messages to wear the hijab regularly, that the hijab does not limit women's activities, and that hair health has ramifications for psychological disorders. The image depicted is a type of commodification in which the hijab is paired with cosmopolitanism, and the sacred significance of the headscarf itself is diminished.
Introducing The City’s Cultural Heritage to The Students of Elementary School Through Picture Story Book Hariyanti, Rosana; Nurhayani , Ika; Rahmadhani , Kurnia; Asyifa, Nadhifa Luqyana Wati Cahya; Ramadhany , Nabila Shifa; Zahra, Aurell Denastha; Prameswari, Auryn Zahra Choirunnisa
Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 3 (2024): Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat
Publisher : Faculty of Cultural Studies, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.gramaswara.2024.004.03.12

Abstract

This community service activity aims to introduce elementary school students to the cultural heritage of their city. The focus was on Kampung Kayutangan Heritage, a historically significant area located in the heart of Malang City. The approach involved writing and publishing a picture storybook about the Kayutangan Heritage, which was subsequently donated to Brawijaya Smart School (BSS). Following the donation, a storytelling session was conducted for the students. This initiative not only enhanced students' awareness of the cultural and historical significance of their local heritage but also fostered a sense of responsibility toward its preservation.
Co-Authors Asyifa, Nadhifa Luqyana Wati Cahya Dyah Eko Hapsari Ika Nurhayani Nurhayani , Ika Prameswari, Auryn Zahra Choirunnisa Rahmadhani , Kurnia Ramadhany , Nabila Shifa Zahra, Aurell Denastha