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Sunarto
Universitas Padjadjaran
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The Role of E-Magazines in Promoting Marine Tourism Destination in Bali Island Ilham Fayyadh Devitra; Sunarto; Donny Juliandri Prihadi; Asep Agus Handaka; Suryana; Atikah Nurhayati
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 1 (2025): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i1.11337

Abstract

Purpose: This study aims to analyze the role of E-Magazine in promoting marine tourism destinations in Bali. Method: The method used in this research is descriptive qualitative, with data analysis following the Miles & Huberman approach. Data was collected using questionnaires administered to 30 respondents and surveys conducted with 40 tourist respondents using purposive sampling. The respondents were individuals who had read the e-magazine and had traveled to Bali. The data was processed through data reduction, data presentation, and conclusion drawing, using the 7P marketing mix approach. Result: Based on the data processed through data reduction using the 7P marketing mix approach, the Pelayaran Penuh Warna E-Magazine proved to be highly effective in promoting marine tourism destinations in Bali, with a respondent satisfaction rate of 92.5%. The e-magazine was also effective in delivering comprehensive and transparent information, with 93% of respondents finding the content in the e-magazine useful. Contribution: This study is expected to serve as a reference for travel agencies and similar businesses in building their corporate image by promoting marine tourism destinations.
Design of Digital Information Media for the Situ Rawa Gede Tourism Destination, Bekasi City Muhammad Syahri Fadhil; Sunarto; Mochamad Candra Wirawan Arief; Fanny Kristiadhi; Ahmad Prawira Dhahiyat
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14408

Abstract

Purpose: This study aims to design a digital information medium in the form of a QR Code-based e-booklet as a means of delivering tourism information for the Situ Rawa Gede destination in Bekasi City. Method: The research employed a descriptive approach consisting of three stages: identifying tourists’ information needs, designing the media using Canva and Heyzine Flipbook, and testing its effectiveness among users. Data were collected through field observations, interviews with tourism managers, and questionnaires distributed to 30 tourist respondents. Result: The findings show that the designed e-booklet effectively presents tourism information interactively, efficiently, and is easily accessible through QR Code scanning. The effectiveness test yielded an average score of 4.53 in the “Excellent” category, indicating improved understanding and satisfaction among visitors. Contribution: This study contributes to the development of digital promotional media for local tourism destinations by introducing a QR Code-based model that is practical and sustainable. The findings also provide insights for tourism managers seeking to implement innovative and user-friendly digital media to enhance visitor engagement and support community-based tourism promotion.
Co-Authors Ahmad Prawira Dhahiyat Atikah Nurhayati Donny Juliandri Prihadi Fanny Kristiadhi Handaka, Asep Agus Ilham Fayyadh Devitra Mochamad Candra Wirawan Arief Muhammad Syahri Fadhil Suryana