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All Journal Jurnal Pariwisata Nusantara
Mochamad Candra Wirawan Arief
Universitas Padjadjaran
Social Sciences

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The Design of a Website as a Digital Promotion Media for Kejawanan Beach Cirebon City Aura Dwi Tasya Aura; Atikah Nurhayat; Mochamad Candra Wirawan Arief; Juliandri Prihadi; Ahmad Prawira Dhahiyat
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 2 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i2.12613

Abstract

Purpose: This study aims to design a website as a digital promotional media for Kejawanan Beach in Cirebon City, which provides accurate and real-time information for tourists. Website design can also be one of the competitiveness in terms of tourism promotion with other tourist destinations, because website design can display visual and narrative appeal so that it can arouse the interest of potential visitors. Method: The research method used is qualitative, with primary data collected through observation and interviews, as well as secondary data from tourism management policies. The website development process began with data collection through observation and interviews with managers and visitors, followed by concept design, sitemap creation, and design development using WordPress. Result: The results of this study are expected to be a reference for Kejawanan Beach managers to improve digital promotion and make it easier for tourists to obtain information related to the destination. The design of the Kejawanan Beach digital promotion website is designed to introduce the natural beauty and various tourist activities on the beach, such as swimming, boating, mud therapy, mangrove conservation and fishing. Visitors can enjoy virtual tours, find accommodation, restaurants, and buy souvenirs typical of marine tourism online. Contribution: This research contributes to the development of digital promotion for Kejawanan Beach through the design of a website that facilitates tourists in accessing information. The results are expected to serve as a guide for managers in enhancing digital-based promotional strategies and as a reference for literature on digital media as a tourism promotion tool.
Design of Digital Information Media for the Situ Rawa Gede Tourism Destination, Bekasi City Muhammad Syahri Fadhil; Sunarto; Mochamad Candra Wirawan Arief; Fanny Kristiadhi; Ahmad Prawira Dhahiyat
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 3 (2025): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i3.14408

Abstract

Purpose: This study aims to design a digital information medium in the form of a QR Code-based e-booklet as a means of delivering tourism information for the Situ Rawa Gede destination in Bekasi City. Method: The research employed a descriptive approach consisting of three stages: identifying tourists’ information needs, designing the media using Canva and Heyzine Flipbook, and testing its effectiveness among users. Data were collected through field observations, interviews with tourism managers, and questionnaires distributed to 30 tourist respondents. Result: The findings show that the designed e-booklet effectively presents tourism information interactively, efficiently, and is easily accessible through QR Code scanning. The effectiveness test yielded an average score of 4.53 in the “Excellent” category, indicating improved understanding and satisfaction among visitors. Contribution: This study contributes to the development of digital promotional media for local tourism destinations by introducing a QR Code-based model that is practical and sustainable. The findings also provide insights for tourism managers seeking to implement innovative and user-friendly digital media to enhance visitor engagement and support community-based tourism promotion.
Co-Authors Ahmad Prawira Dhahiyat Ahmad Prawira Dhahiyat Atikah Nurhayat Aura Dwi Tasya Aura Fanny Kristiadhi Juliandri Prihadi Muhammad Syahri Fadhil Sunarto