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All Journal Bakti Sekawan : Jurnal Pengabdian Masyarakat Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang
Siti Soraya
Program Studi Ilmu Komputer, Universitas Bumigora
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences Other

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Segmentasi Wilayah Bali dan Nusa Tenggara Berdasarkan Indikator Sosial-Ekonomi sebagai Dasar Strategi Pengembangan Bisnis Digital Adawiyah Asti Khalil; Faiqotul Mala; Rossy Noviyana; Istin Fitriana Aziza; Siti Soraya
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): March-June
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.444

Abstract

Interregional socio-economic disparities in Indonesia present both obstacles and opportunities for the expansion of digital business. This research aims to perform regional segmentation based on the Human Development Index (HDI), unemployment rate, and poverty percentage in order to formulate targeted recommendations for digital business strategies. The analytical method employed is K-Means Clustering, applied to data from 41 regencies and municipalities across Bali, West Nusa Tenggara (NTB), and East Nusa Tenggara (NTT). The dataset was sourced from Statistics Indonesia (BPS) for the year 2025. The findings reveal four distinct clusters with unique characteristics. Cluster 1 (advanced regions) features an HDI exceeding 83 and a poverty rate below 4%, making it suitable for premium digital services and on-demand business models. Cluster 2 (developing regions) has an HDI between 75 and 80 and poverty under 5%, indicating strong potential for e-commerce and fintech platforms. Cluster 3 (transitional regions) demonstrates an HDI of 70–75 with a poverty rate of approximately 12%, aligning well with digital education and healthcare services. Cluster 4 (lagging regions) reports an HDI below 70 and poverty exceeding 22%, necessitating an inclusive strategy focused on digital services that address basic needs. In conclusion, socio-economically driven regional segmentation proves effective in designing digital business strategies that are responsive to the distinct profiles of each cluster. Keywords : Regional Segmentation, Digital Business, K-means clustering, Human Development Index, Digital Divide
Pendampingan Sertifikasi Halal UMKM di Kelurahan Karang Pule Mataram Phyta Rahima; Suriyati Suriyati; Siti Soraya; Ria Rismayati
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): Juni
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/bakwan.v6i1.903

Abstract

Products with a halal certification label provide consumers with confidence as a form of protection, information on the product's halal status, and an ethical instrument in business. Good business actors with a sense of responsibility strive to obtain halal certification for the products they offer. The purpose of this community service is to provide assistance to MSMEs, such as food stalls or home-based businesses selling lalapan (Bale Lalapan), which have been established for approximately 8 months and do not yet have halal certification, to be directed in obtaining halal certification. The methods used in this community service activity include counseling, assistance, and explanations from the Certification Team to Business Owners facilitated by the Community Service team. The final result of the Community Service activities carried out by the Bumigora team is the issuance of halal certification from the Halal Product Guarantee Organizing Agency. With the issuance of Halal Certification to Bale Lalapan MSMEs, it is hoped that it will be able to increase income while increasing market reach. It is also hoped that Business Owners can understand the benefits of halal labeling of a product and understand the production process that is made according to halal standards with existing provisions, as well as being able to be applied in other business activities so as to be able to increase sales reach to larger institutions and become a motivation for other MSMEs in marketing their products.
Co-Authors ADAWIYAH ASTI KHALIL Faiqotul Mala Istin Fitriana Aziza Phyta Rahima Ria Rismayati Rossy Noviyana Suriyati Suriyati