Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC )
Asep Usman Ismail
Program Studi Pengembangan Masyarakat Islam, Fakultas Dakwah dan Ilmu Komunikasi, Universitas Islam Negeri Syarif Hidayatullah Jakarta
Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Digitalisasi UMKM Z-Chicken Baznas Kota Tangerang melalui GoFood, QRIS, dan Google Maps Muhammad Fathi Taqiyuddin; Anisya Septiawati Purnomo; Lisna Damayanti; Najmah Zaahirah; Fatimah Zahro Fadilah; Evan Azalia Ibnu Arianto; Asep Usman Ismail
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2026): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v5i2.5063

Abstract

The advancement of digital technology compels business owners to adapt to various digital platforms to enhance competitiveness and expand market reach. This community service initiative targets Z-Chicken outlet operators supported by the National Zakat Agency (BAZNAS) of Tangerang City, who face challenges in utilizing digital technology—such as the lack of digital payment systems, failure to register as food delivery merchants, and the absence of business locations on digital mapping platforms. The project aims to support the digital transformation of these businesses through the implementation of QRIS, GoFood Merchant services, and Google Maps, thereby improving accessibility, transaction efficiency, and marketing reach. Conducted between April and May 2026, the initiative employed a participatory mentoring method comprising partner needs assessment, outreach and education, and implementation support. A comparative descriptive analysis was used to evaluate the partners' conditions before and after the mentoring process based on specific performance indicators. The results indicate that all 14 participating outlets successfully secured active QRIS accounts and registered on Google Maps, while 13 outlets successfully registered as GoFood merchants. The implementation of digitalization led to increased business visibility, expanded marketing access, streamlined transactions, and improved discoverability for consumers. Participatory mentoring proved effective in enhancing the capacity of business owners to adopt digital technologies, thereby supporting the sustainability of their culinary businesses.
Co-Authors Anisya Septiawati Purnomo Evan Azalia Ibnu Arianto Fatimah Zahro Fadilah Lisna Damayanti Muhammad Fathi Taqiyuddin Najmah Zaahirah