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All Journal Dinasti Health and Pharmacy Science MUARO RESEARCH: Multidisciplinary Advanced Research Opportunity Journal
Muhammad Raffi Irfan Gunawan
Universitas Bhayangkara Jakarta Raya, Jakarta, Indonesia
Health Professions

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Peran Kecerdasan Buatan dalam Transformasi Industri 4.0 Muhammad Raffi Irfan Gunawan
MUARO RESEARCH: Multidisciplinary Advanced Research Opportunity Journal Vol. 1 No. 1 (2025): Multidisciplinary Advanced Research Opportunity Journal (July - December 2025)
Publisher : Dinasti Publisher

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Abstract

Peran kecerdasan buatan dalam transformasi industri 4.0 adalah artikel ilmiah dengan tujuan untuk menganalisa apakah kecerdasan buatan berperan dalam mendukung transformasi industri 4.0. Metode metode kualitatif dengan pendekatan fenomenologi, penelitian berfokus pada eksplorasi makna, pengalaman, serta persepsi para pelaku industri terhadap penerapan kecerdasan buatan (AI). Hasil artikel ini adalah: 1) Kecerdasan buatan (AI) berperan penting dalam mendorong transformasi industri 4.0 di Indonesia melalui peningkatan efisiensi, produktivitas, dan pengambilan keputusan berbasis data ; 2) Strategi utama yang diperlukan adalah peningkatan literasi digital, kolaborasi lintas sektor, penguatan infrastruktur, manajemen perubahan organisasi, serta penyusunan regulasi dan etika yang jelas. Selain dari 1 variabel exogen ini yang mempengaruhi variabel endogen Transformasi Industri 4.0, masih banyak faktor lain di antaranya infrastruktur digital, teknologi, digitalisasi.
Competitive Advantage Strategy in Increasing Product Sales in the Health Industry with SWOT Analysis of PT. XYZ Muhammad Raffi Irfan Gunawan; Hapzi Ali
Dinasti Health and Pharmacy Science Vol. 3 No. 1 (2025): Dinasti Health and Pharmacy Science (July - September 2025)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dhps.v3i1.2665

Abstract

This study aims to analyze and formulate an effective competitive advantage strategy for PT. XYZ in an effort to increase sales of its products in the health industry sector. The method used is SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, which identifies internal strengths, weaknesses, external opportunities, and threats faced by the company. The results of the study revealed that PT. XYZ has advantages in the form of a widely recognized brand, a high level of consumer trust, and a solid distribution network. On the other hand, the Company will face a number of challenges, including dependence on certain superior products and limitations in creating new product innovations. Great opportunities lie in the increasing trend of healthy lifestyles and demand for herbal products, while threats come from new competitors and strict government regulations. Based on this analysis, strategies such as product diversification, quality improvement and innovation, and expansion of domestic and international markets are formulated. This strategy is expected to strengthen PT. XYZ competitive position and encourage sustainable sales growth.
Co-Authors Hapzi Ali