Garuda - Garba Rujukan Digital

Budaya Populer sebagai Medium Perlawanan dan Penghindaran: Studi Kasus Situs Kaskus Adrianto, Aditya Eko
PANTUN: Jurnal Ilmiah Seni Budaya Vol 1, No 1 (2016): Pra Modern, Modern, Post Modern
Publisher : Pascasarjana ISBI Bandung

The purpose of this study is to show how popular culture is formed and its influences ot he com-munity in the digital age. The data collected from Kaskus is analyzed to show how popular culture can become a medium of resistance and evasion against the dominant culture. Furthermore, throughout its development, Kaskus transformed from a social networking website into information/news website. Analyzed from kitsch standpoint, Kaskus is also actively using its potential to earn profit from its popularity in the community. Thus, using Cultural Capital and Field concepts popularized by Pierre Bourdieu, Kaskus, as a popular culture, can be analyzed thoroughly.Keyword: Popular Culture, kaskus, kitsch, resistance, evasion.

ANALISIS PERSEPSI GENDER PADA ANAK MELALUI PRAKTIK SENI GRAFIS BERSAMA KOMUNITAS YUK BELAJAR SENI (YBS) Rohmah, Nurtaria; Adrianto, Aditya Eko
Texture: Visual Art and Culture Journal Vol. 7 No. 1 (2024)
Publisher : Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/texture.v7i1.6106

This study aims to explore gender perceptions in children's graphic art practices based on observations of their family environment through the YBS community at SD Negeri 02 Gentungan using a contextual approach. Data were collected through graphic artworks and interviews, employing high print techniques with eva foam matrices, where children selected 8professionsassociatedwithmasculinityandfemininity.Thefindingsrevealthat10-year-old children have recognized their gender roles, reflected in their choice of professions aligned withtheirgender.However,thereareindicationsofpotentialsubversionofgendernorms,as someboys choseprofessions,like acookand a tailor. These findingssupport Judith Butler's view that gender identity and roles are formed through the repetition of observed actions, demonstrating how familial and social contexts shape children's gender identity and career choices in line with the concept of gender performativity

Meningkatkan Inklusivitas Seni: Dampak Kecerdasan Buatan (AI) dalam Karya Seni Adrianto, Aditya Eko; Rachma Waryanti, Dessy
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 2 (2025): Besaung: April-July
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i2.5350

There is growing public concern that using Artificial Intelligence (AI) may threaten human aesthetic values and creative expression, potentially undermining the preservation of local cultural heritage. However, some argue that AI integration in the arts could enhance artistic inclusivity by expanding accessibility and fostering more interactive and engaging artistic experiences. Thus, it is crucial to explore AI's application in art with a nuanced understanding and a balanced approach to safeguard the essence of inclusivity. This study examines the impact of AI integration in artistic works, particularly its implications for artistic inclusivity. Employing a qualitative phenomenological approach, data were collected through in-depth interviews with five art professionals recruited via snowball sampling. Thematic analysis was conducted using artistic inclusivity as the primary interpretive lens. The findings reveal a consensus among participants that AI's presence in art is inevitable. However, they contend that AI will not fundamentally alter the nature of art or replace human creativity. Instead, AI is perceived as a potential tool to strengthen inclusivity, particularly by enhancing accessibility. This study contributes valuable insights into AI's impact on artistic inclusivity and offers guidance for artists to leverage technology responsibly, creating inclusive, sustainable, and culturally rich artworks. The findings also prompt further discussion on the ethics of AI in art and the need to balance technological innovation with the preservation of cultural identity.

Analysis of a Persuasive Video on YouTube: A Collaboration between the Indonesian Ministry of Health and the Nahdlatul Ulama to Promote COVID-19 Vaccination in Indonesia Cholifah, Yuristia Wira; Adrianto, Aditya Eko
CHANNEL: Jurnal Komunikasi Vol. 11 No. 1 (2023): CHANNEL: Jurnal Komunikasi 22nd Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v11i1.250

The COVID-19 pandemic in Indonesia led to the collapse of national health facilities and the economy, which resulted in the acceleration of the invention of COVID-19 vaccines. However, only 54.9% of the population is willing to be vaccinated due to fake news or hoaxes. The government urges the public to obey regulations, especially in public spaces, and intensifies socialization through various media, such as YouTube. This study aims to determine the critical elements that compose the video on the YouTube channel so that it can be used as a medium to persuade the wider community. This study used qualitative methods to collect visual and textual data from purposively selected videos and screenshots, which were analyzed using communication theory for persuasion and a constructionist approach to interpret the data and identify variables such as the message's source, characteristics of the recipient, and purpose of the message. The Indonesian Ministry of Health and the Nahdlatul Ulama Executive Board collaborated to create a 2-minute, 53-second video on the importance of vaccination in Indonesia, particularly for Muslims. The video features PBNU's Health Head, dr. Syahrizal Syarif effectively educates the public on vaccination's significance and emphasizes community unity to support the government's vaccination program. The communicator in the video successfully positioned himself as a religious leader and doctor. The video is effective in communicating three key messages. It uses persuasive communication theory, using YouTube's power to influence people's opinions, suggesting that the government should use digital platforms to deliver more messages to the citizens in the future.

ANALISIS PERSEPSI GENDER PADA ANAK MELALUI PRAKTIK SENI GRAFIS BERSAMA KOMUNITAS YUK BELAJAR SENI (YBS) Rohmah, Nurtaria; Adrianto, Aditya Eko
TEXTURE Art and Culture Journal Vol. 7 No. 1 (2024)
Publisher : Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/texture.v7i1.6106

This study aims to explore gender perceptions in children's graphic art practices based on observations of their family environment through the YBS community at SD Negeri 02 Gentungan using a contextual approach. Data were collected through graphic artworks and interviews, employing high print techniques with eva foam matrices, where children selected 8professionsassociatedwithmasculinityandfemininity.Thefindingsrevealthat10-year-old children have recognized their gender roles, reflected in their choice of professions aligned withtheirgender.However,thereareindicationsofpotentialsubversionofgendernorms,as someboys choseprofessions,like acookand a tailor. These findingssupport Judith Butler's view that gender identity and roles are formed through the repetition of observed actions, demonstrating how familial and social contexts shape children's gender identity and career choices in line with the concept of gender performativity

Budaya Populer sebagai Medium Perlawanan dan Penghindaran: Studi Kasus Situs Kaskus Adrianto, Aditya Eko
PANTUN: Jurnal Ilmiah Seni Budaya Vol. 1 No. 1 (2016): Pra Modern, Modern, Post Modern
Publisher : Postgraduate Program of Institut Seni Budaya Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/pantun.v1i1.734

The purpose of this study is to show how popular culture is formed and its influences ot he com-munity in the digital age. The data collected from Kaskus is analyzed to show how popular culture can become a medium of resistance and evasion against the dominant culture. Furthermore, throughout its development, Kaskus transformed from a social networking website into information/news website. Analyzed from kitsch standpoint, Kaskus is also actively using its potential to earn profit from its popularity in the community. Thus, using Cultural Capital and Field concepts popularized by Pierre Bourdieu, Kaskus, as a popular culture, can be analyzed thoroughly. Keyword: Popular Culture, kaskus, kitsch, resistance, evasion.

The Four Pillars of Islamic Marketing Communication Ethics: A Case Study of @jsrstore on Instagram Cholifah, Yuristia Wira; Rachmiatie, Atie; Rinawati, Rini; Adrianto, Aditya Eko
CHANNEL: Jurnal Komunikasi Vol. 13 No. 2 (2025): CHANNEL: Jurnal Komunikasi 27th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i2.1680

Social media has become a space where brands express Islamic values to build trust and authenticity, raising new ethical questions about the boundary between sincere spirituality and commercial exploitation. This study investigates the ethical discourse of Islamic marketing communication on Instagram through a case study of @jsrstore, the official store of Dr. Zaidul Akbar, a prominent figure in Indonesia’s Islamic wellness movement. Drawing on Kartajaya and Sula’s four-pillar framework of Islamic marketing (teistic, ethical, realistic, and humanistic), the research analyzes how these principles are linguistically and discursively enacted in caption texts and audience interactions. Employing virtual ethnography and qualitative content analysis of 20 Instagram posts, complemented by interview data, the study reveals that @jsrstore consistently embeds spiritual intentionality (niyyah), truthfulness (ṣidq), transparency, and relational care into its digital narratives. This integration transforms commercial messaging into a form of digital da’wah, fostering trust, emotional resonance, and perceived authenticity among Muslim consumers. The findings advance Islamic communication theory by proposing a discourse-based model that transcends symbolic religiosity, demonstrating how ethical values can be performatively realized in social media branding while offering practical insights for marketers seeking to align digital engagement with Islamic ethics in Muslim-majority contexts.

Pengembangan Strategi Pemasaran Digital untuk Meningkatkan Visibilitas Bagi Komunitas Relawan Gemar Sedekah Adrianto, Aditya Eko; Rizqi, Wahid Tuftazani; Wirajati, Yohanes De Britto
Abdi Seni Vol. 16 No. 2 (2025)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/abdiseni.v16i2.7627

In the rapidly evolving digital era, the use of digital marketing strategies has become an urgent necessity for social institutions such as Relawan Gemar Sedekah to enhance visibility and donation support. By employing an approach that integrates fine art elements, this community engagement initiative aims to implement effective digital marketing strategies to improve public understanding of the institution's mission and values, as well as to motivate society to participate in charitable activities. By analyzing public perception and responses toward fine art-based content presented in digital marketing campaigns, this initiative can develop more impactful and measurable strategies. The targeted outcomes include the development of a practical guide for digital marketing using a fine art approach, increased online visibility for Relawan Gemar Sedekah, and a rise in the number and frequency of donations received. Therefore, it is expected that this initiative will contribute significantly to strengthening the position of social institutions in an increasingly complex and competitive digital landscape, while also amplifying their positive impact in aiding those in need of assistance. Keywords: Digital marketing, fine arts, strategy, contribution, visibility

Interior Rumah Tinggal Berbasis CPTED Sebagai Upaya Preventif Mencegah Kriminalisasi di Surakarta : The Application of CPTED in Residential Interiors as a Preventive Measure Against Criminalization in Surakarta Budiwiyanto, Joko; Badriyah, Siti; Prasetyo, Raden Ersnathan Budi; Adrianto, Aditya Eko
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 2 (2026): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v11i2.10706

Crime prevention in densely populated urban areas such as Jebres, Surakarta, presents a serious challenge that requires preventive solutions grounded in interior and environmental design. Crime Prevention Through Environmental Design (CPTED) offers a practical approach by leveraging physical interior design to minimize opportunities for criminal activity. This community service project aimed to implement fundamental CPTED principles within residential interiors as a preventive strategy against crime in densely inhabited neighborhoods. The partners in this initiative were residents of Jebres, Surakarta, a densely populated urban community vulnerable to security threats. The methodology combined education, design simulation, and case-based mentoring applied to selected residential units. Five core CPTED principles were adapted: natural surveillance, access control, territorial reinforcement, maintenance, and target hardening, all implemented through participatory engagement. The outcomes indicate that CPTED-integrated interior design significantly enhances residents' perception of safety and fosters greater community awareness and active participation in maintaining a secure environment. An interior design sensitive to security aspects serves as both an educational tool and a practical preventive measure. These findings underscore that design interventions at the residential scale yield meaningful social impacts. Applying CPTED at the household level not only improves physical security but also strengthens social cohesion. Therefore, the results of this service project are significant as a replicable model of design-based preventive strategies that can be adopted in other urban communities facing similar challenges.

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