Claim Missing Document
Check
Articles

Found 2 Documents
Search

Retail Visual Stimulus and Consumer Affective Responses in Impulse Buying Agus Sugiyanto; Toni Suhara; Faye Maya Dewi; Arsadi
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 3 No. 4 (2026): April
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v3i4.221

Abstract

This study aims to analyze the influence of visual merchandising and store atmosphere on impulse buying among merchandise store consumers at Ciputra Citra Raya Mall, Tangerang, both partially and simultaneously. This study uses a quantitative approach with a survey method. Data were collected by distributing Likert-scale questionnaires to 100 respondents who were consumers who made transactions at merchandise stores, with a sampling technique in a population whose exact number was not identified. Data analysis was carried out using SPSS version 25 which includes validity tests, reliability tests, normality tests, partial correlation analysis, multiple linear regression, t-tests, F-tests, and coefficients of determination. The results show that visual merchandising and store atmosphere partially have a positive and significant effect on impulse buying. In addition, both variables simultaneously also have a significant effect on impulse buying. These findings indicate that attractive visual arrangements and a comfortable store atmosphere can create emotional stimuli that encourage consumers to make spontaneous purchases. This study provides an empirical contribution to the study of retail consumer behavior and can be a basis for managerial considerations in designing marketing strategies for merchandise stores in shopping centers.
How Responsible Leadership and Knowledge Sharing Foster Work Engagement: The Moderating Role of Job Tenure in a Regional Bank Egi Andiyana; Nicqi Airul Hernawan; Satrias Djamaran; Toni Suhara
PINISI Discretion Review Volume 9, Issue 2, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i2.89019

Abstract

Work engagement is strategically important for service quality, adaptability, and sustainable performance in banking organizations. Although responsible leadership and knowledge sharing have each been associated with favorable employee outcomes, limited evidence explains their simultaneous influence on engagement and the conditions under which these relationships become stronger in regional government-owned banks. This study examines the effects of responsible leadership and knowledge sharing on work engagement and tests job tenure as a moderator. A quantitative, cross-sectional survey was conducted among 127 permanent employees of a regional government-owned banking institution in Tangerang Regency, Indonesia. Respondents were selected through purposive sampling, and the data were analyzed using partial least squares structural equation modeling (PLS-SEM) in SmartPLS 3. The results show that responsible leadership has a positive effect on work engagement (β = 0.643, t = 13.209, p < 0.001), as does knowledge sharing (β = 0.455, t = 9.412, p < 0.001). Job tenure strengthens both the responsible leadership–work engagement relationship (β = 0.174, t = 2.906, p = 0.004) and the knowledge sharing–work engagement relationship (β = 0.155, t = 2.554, p = 0.011). The model explains 75.3% of the variance in work engagement. The findings extend social exchange reasoning by identifying job tenure as a boundary condition that intensifies employees’ reciprocal responses to responsible leadership and knowledge sharing. For regional banks, the results underline the value of ethical and stakeholder-conscious leadership, systematic knowledge-sharing practices, and tenure-sensitive human resource interventions.