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All Journal Dharma: Jurnal Pengabdian Masyarakat
Muhammad Imamul Muttaqin Arisandhi
STAI Darul Hikmah Bangkalan
Arts Humanities Health Professions Other

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Pendampingan Digitalisasi Usaha dan Penguatan Kelembagaan Kelompok Usaha Bersama (KUB) Pengrajin Pandai Besi dalam Menghadapi Persaingan ‎Industri Modern Angga Adigara; Zainal Hakim; Muhammad Imamul Muttaqin Arisandhi; Khodimul Wahib; Muhammad Zaini; Abdul Wahid
Dharma: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2026): Juni
Publisher : LPPPM STAI Darul Hikmah Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35309/dharma.v6i2.717

Abstract

The blacksmithing industry is a hereditary microenterprise sector that supports ‎household livelihoods in Dupok Village, but it continues to face low digital literacy and ‎conventional marketing practices. This community service program aimed to strengthen ‎business digitalization capacity and the institutional capacity of a Joint Business Group ‎‎(Kelompok Usaha Bersama/KUB) involving 25 blacksmith partners. A Participatory ‎Action Research (PAR) approach was implemented through five cycles: problem ‎identification, action planning, action implementation, monitoring, and reflection. ‎Evaluation used pre- and post-program questionnaires, monitoring observation sheets, ‎and focus group discussions. Results indicate increases in social media use (32% to ‎‎76%), active marketplace accounts (16% to 64%), financial record-keeping (24% to ‎‎72%), digital catalog ownership (8% to 68%), and out-of-region sales (20% to 48%). ‎Average monthly orders rose from 12 to 18, and average monthly revenue increased ‎from IDR 2,500,000 to IDR 3,100,000. Partner satisfaction ranged between 76% and ‎‎88%. These findings indicate a positive trend in digital capacity and business ‎performance, although institutional strengthening of the KUB remains at an early stage ‎and requires continued mentoring.
Co-Authors Abdul Wahid Angga Adigara Khodimul Wahib Muhammad Zaini Zainal Hakim