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Analyzing the Impact of Social Media and SEO on Sales Growth for Mandjha Ivan Gunawan Products Andriani, Nur; Priadi , M. Dadi; Yuniarsih, Yuyun; Sabila, Silsi
Sinergi International Journal of Management and Business Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i3.239

Abstract

In the digital era, digital marketing has become increasingly important for expanding market share and boosting sales for companies. The aim of this study is to analyze the impact of digital marketing on sales growth and identify barriers to its implementation. PT Ivan Cipta Mukti Perkasa is one of the companies in the fashion industry owned by a renowned Indonesian designer, which sells women's Muslim clothing. This type of research is qualitative with a descriptive approach. Data collection techniques were conducted through interviews, observations, and documentation from sources at PT Ivan Cipta Mukti Perkasa. The results of this study indicate that PT Ivan Cipta Mukti Perkasa has implemented digital marketing well, but has not yet fully utilized all types of digital marketing. In this study, PT Ivan Cipta Mukti Perkasa has applied various digital marketing strategies in running its business, such as the use of websites, social media marketing, SEO, and advertising. The results of the implementation of digital marketing have successfully had a positive impact on sales growth. However, several barriers were also identified in the implementation of digital marketing.
Optimalisasi Pengelolaan Koleksi Melalui Integrated Library System (INLISLite) untuk Meningkatkan Mutu Dinas Perpustakaan dan Kearsipan Kabupaten Jeneponto Nur Fidia, Hikmah; Ramadayanti, Ramadayanti; Hidayah, Rahmi; Qoriyah, Nurul; Nurhalisa, Siti; Andriani, Nur
Altifani : Jurnal Pengabdian Masyarakat Ushuluddin, Adab, dan Dakwah Vol. 4 No. 2 (2024): Desember
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/altifani.v4i2.4619

Abstract

This article discusses the optimization of Internship Practice at the Library and Archives Office of Jeneponto Regency through the implementation of the Integrated Library System (Inlislite) to improve the quality of library collection management. Using a Service Learning approach, PKL students engaged in various activities, such as grouping, classification, shelving, barcode labeling, and data entry. This study aims to address technical and managerial challenges in managing library materials, including delays in collection input. The findings indicate that Inlislite enhances efficiency and modernizes library management systems, improves public services, and provides practical experience for students. Program evaluations highlight the successful implementation of each activity phase, contributing positively to students’ competency development and library quality. This article recommends strengthening coordination, conducting training, and developing Inlislite features to ensure sustainable library management while serving as a collaborative model between academics and practitioners.
Exploring students’ barriers in reading digital books: A case study of English education students at IAIN Palopo Furwana, Dewi; Teresa Linse, Caroline; Andriani, Nur; Mifta, Nurul
JEES (Journal of English Educators Society) Vol 10 No 1 (2025): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jees.v10i1.1927

Abstract

Technological advancements have transformed education, including the use of digital books as learning media. Despite their potential, many students still encounter obstacles in accessing and utilizing digital books effectively. This study investigates the barriers faced by students of the English Language Education Study Program at IAIN Palopo in reading digital books. Using a qualitative case study approach, data were collected through unstructured interviews with 12 students from the Faculty of Education and Teacher Training. The data were analyzed through three stages: data reduction, data display, and conclusion drawing. The results reveal seven primary barriers: (1) limited device storage and low battery life hinder access to digital books (Device Access); (2) unstable internet connections in students' local areas affect accessibility (Internet Connectivity); (3) prolonged screen time leads to eye strain (Eyestrain); (4) students experience dizziness and fatigue after extended reading sessions (Reading Fatigue); (5) distractions from social media notifications reduce focus (Concentration and Retention); (6) unattractive digital book formats discourage engagement (Format Issues); and (7) some students cannot access certain materials due to financial constraints (Socioeconomic Barriers). These findings highlight the need for more accessible and student-friendly digital reading solutions. HIGHLIGHTS: Technological and infrastructural limitations such as insufficient device storage, batteryissues, and unstable internet are major obstacles impeding students’ access to digital books. Physiological and cognitive barriers, including digital eye strain, reading fatigue, anddistractions from mobile notifications, significantly reduce reading comprehension andretention. Socioeconomic factors and format-related discomfort, such as unaffordable e-books andpoor digital design, further hinder equitable and effective engagement with digital learningresources.