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All Journal Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Indonesian Economic Review
Anastasia br Surbakti
Universitas Trunojoyo Madura
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Leadership in Smart Cities & Urban Innovation: The Role of Leadership in Creating a Smart City Based on Technology and Sustainability Anastasia br Surbakti; Umroatus Soleha; Vina Rohmatul Ummah; Mochammad Isa Anshori
Indonesian Economic Review Vol. 5 No. 1 (2025): February : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v5i1.49

Abstract

Leadership role in realizing a sustainable and technology-based smart city. The smart city concept emphasizes the integration of information and communication technology (ICT) to improve efficiency, quality of life and sustainability in the urban environment. This study uses a literature study method by analyzing various academic and policy sources related to the implementation of smart cities in Indonesia. The research results show that transformational leadership has a crucial role in driving the success of smart cities, especially in the aspects of sustainability and human resource development. However, smart city implementation faces various challenges, such as resistance to change, limited resources, as well as data privacy and cybersecurity issues. To overcome these obstacles, effective collaboration between government, the private sector and society is very necessary. In addition, innovative and participative leadership strategies have been proven to increase the effectiveness of smart city implementation. With the right approach, smart cities can have a positive impact on the regional economy and improve the quality of public services.
Memetakan Pengaruh Strategi Digital Marketing: Efektivitas Influencer dan Online Customer Review dalam Mendorong Keputusan Pembelian Wardah di Shopee Syifa Fauziya; Anastasia Br Surbakti; Sabbatun Nabilla; Triana Setiyarini
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 4 No. 4 (2026): Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v4i4.2882

Abstract

This study aims to analyze the effect of digital marketing strategies through influencer marketing and online customer reviews on purchase decisions for Wardah products on Shopee. The growth of e-commerce has encouraged cosmetic companies to implement digital marketing strategies to attract consumers and influence purchasing behavior. This study used a quantitative approach with multiple linear regression analysis. The respondents were 109 Management 23 students at UTM who met the criteria as Shopee users and Wardah consumers. Data were collected through questionnaires and analyzed to examine the partial and simultaneous effects of influencer marketing and online customer reviews on purchase decisions. The results showed that influencer marketing had a positive and significant effect on purchase decisions, with a regression coefficient of β = 0.251 and p = 0.009 < 0.05. Meanwhile, online customer reviews did not have a significant effect, with β = 0.144 and p = 0.127 > 0.05. Simultaneously, both variables significantly influenced purchase decisions with an R² value of 9.5%. These findings indicate that influencer marketing has a stronger role than online customer reviews in influencing Wardah consumers on Shopee.  
Co-Authors Sabbatun Nabilla Syifa Fauziya Triana Setiyarini Umroatus Soleha Vina Rohmatul Ummah