Article Per Year (5 Year)
p-Index From 2021 - 2026
1.532
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Ekonomi Journal of Innovative and Creativity
Triana Setiyarini
Universitas Trunojoyo Madura
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
ASSESSING VISITOR SATISFACTION WITH THE LON MALANG BEACH NATURAL TOURISM ATTRACTION (ODTWA) SAMPANG DISTRICT Adita Vidya Hayati; Triana Setiyarini
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism is the largest form of industry in the world, besides that tourism also contributes a lot to the development of the world's economic sector. This can be measured through the country's foreign exchange earnings which have increased more than before, business development, infrastructure, and not only that, tourist attractions can also become jobs for others. This study aims to examine the satisfaction felt by visitors to Lon Beach Malang towards natural tourist attractions. This study uses two variables, namely expectations and performance. The type of research used is descriptive quantitative using data analysis techniques CSI (Consumers Satisfaction Index). The source of data used in this study is primary data in the form of direct interviews with sources, namely visitors to Lon Beach Malang who are being used as goals in this study. The results obtained in the form of results from the calculation of the visitor satisfaction index obtained a result of 74%. These results are between the scale range 0.66 - 0.80.
PENGEMBANGAN PARIWISATA BERKELANJUTAN MELALUI KETERLIBATAN WIRAUSAHA PEREMPUAN DI WISATA RELIGI SYAIKHONA KHOLIL BANGKALAN Syarifatul Munawaroh; Triana Setiyarini; Mochammad Isa Anshori; Hilmiyah Aulia
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13267

Abstract

This research aims to determine the perceptions of women entrepreneurs regarding sustainable tourism development and also identify sustainable tourism development through the involvement of women entrepreneurs in the Syaikhona Kholil religious tourism, Bangkalan, Madura. Tourism in Indonesia, especially the religious tourism sector, continues to develop and has great potential to support the national economy. On the other hand, women's involvement in tourism plays an important role not only in supporting the family economy but also in preserving local culture through the unique products produced. This research uses qualitative methods by collecting data through observation, interviews and documentation. The research results show that female entrepreneurs in this region have a positive perception of sustainable tourism and are committed to protecting the environment and supporting destination development
Keputusan Pembelian Sepatu Vans Berdasarkan Inovasi Produk Dan Harga Moch. Haris; Triana Setiyarini
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4769

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh inovasi produk dan harga terhadap keputusan pembelian pada produk Sepatu Vans. Jenis penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura yang sudah melakukan pembelian Sepatu Vans dengan jumlah sampel sebanyak 68 responden menggunakan metode accidental sampling. Pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa inovasi produk secara parsial berpengaruh dan signifikan terhadap keputusan pembelian. Harga secara parsial berpengaruh dan signifikan terhadap keputusan pembelian. Secara simultan inovasi produk dan harga berpengaruh dan signifikan terhadap keputusan pembelian.
Pengaruh Customer Review dan Rating Terhadap Keputusan Pembelian Online Pada Shopee Nadiatus Soleha; Triana Setiyarini
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4770

Abstract

Penelitian ini menyelidiki pengaruh customer review dan rating terhadap keputusan pembelian konsumen, khususnya dalam konteks pembelian online. Metode kuantitatif dengan analisis regresi linear berganda digunakan, dengan sampel 68 mahasiswa Universitas Trunojoyo Madura. Hasilnya menunjukkan bahwa customer review dan rating memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Nilai adjusted R Square sebesar 0,855 menunjukkan bahwa 85% dari keputusan pembelian dapat dijelaskan oleh pengaruh kedua variabel tersebut. Temuan ini menggaris bawahi pentingnya bagi pelaku bisnis untuk memperhatikan customer review dan rating sebagai faktor kunci dalam strategi pemasaran mereka.
Kombinasi Kualitas Pelayanan Dan Store Atmostphere Dalam Meningkatkan Kepuasan Pelanggan di Yusscafe Moh Albudairi Addumyati; Triana Setiyarini
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4773

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan suasana toko terhadap kepuasan pelanggan di Yuss Café, Bangkalan, Jawa Timur. Menggunakan pendekatan kuantitatif dengan desain asosiatif, penelitian ini melibatkan 68 responden yang dipilih melalui teknik accidental sampling. Data dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif namun tidak signifikan terhadap kepuasan pelanggan. Sebaliknya, suasana toko memiliki pengaruh positif yang signifikan. Secara simultan, kedua variabel memberikan pengaruh signifikan terhadap kepuasan pelanggan, dengan suasana toko menjadi faktor dominan dalam menciptakan pengalaman pelanggan yang memuaskan.
Brand Awareness VS Harga: Mana Yang Lebih Memengaruhi Keputusan Pembelian Pada Deliwafa Kedung Cowek, Surabaya? Susan Astriyani; Triana Setiyarini
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4774

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness dan harga baik secara parsial dan simultan terhadap keputusan pembelian. Penelitian ini menggunakan metode kuantitatif. Sampel pada penelitian ini adalah 68 responden dari berbagai fakultas di Universitas Trunojoyo Madura dengan menggunakan teknik purposive sampling dengan kriteria minimal sudah melakukan pembelian produk sebanyak 2 kali di Deliwafa Kedung Cowek, Surabaya. Data dikumpulkan melalui kuesioner dan menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial terdapat pengaruh yang signifikan antara brand awareness dan harga terhadap keputusan pembelian. Serta secara simultan terdapat pengaruh yang signifikan antara brand awareness dan harga terhadap keputusan pembelian.
Pengaruh Brand Ambassador Raffi Ahmad dan Brand Image Terhadap Minat Beli Brand Erigo Ahmad Ahmad; Triana Setiyarini
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4775

Abstract

Penelitian ini bertujuan menguji pengaruh Brand Ambassador Raffi Ahmad Dan Brand Image berpengaruh terhadap minat beli pada Brand Erigo. Jenis penelitian ini adalah kuantitatif dengan populasinya yaitu Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura, yang mengetahhui Brand Erigo dan di ambil sampel sebanyak 68 responden mengggunakan accidental sampling.uji kualitas data menggunakan uji validitas dan uji reabilitas. Teknik analisis dengan uji asumsi klasik, analisis regresi linier berganda. Pengujian dalam penelitian ini mencakup uji f dan uji t koofisien determinasi. alat analisis IBM SPSS 25 Hasil penelitian menunjukkan bahwa Brand ambassador Raffi Ahmad berpengaruh terhadap minat beli dan brand image juga berpengaruh terhadap minat beli brand erigo Kesimpulannya brand band ambassador dan bran image secara simultan Berpengaruh terhadap minat beli pada brand erigo sebesar 67% dan sisanya 33% di pengaruhi oleh variabel lain
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI TOKO WN TELANG PADA MAHASISWA UNIVERSITAS TRUNOJOYO MADURA Camelia; Triana Setiyarini
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2026): Volume 11 No. 04 Desember 2025 In Build
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i04.8853

Abstract

This study analyzes the phenomenon occurring at Toko WN Telang, Madura, which shows a reliance of customers on competitive pricing in determining their satisfaction. However, the aspect of service quality appears to be overlooked, despite its importance in creating a satisfying shopping experience. This research aims to analyze the impact of price and service quality on customer satisfaction at Toko WN Telang. The method used is quantitative with a multiple linear regression approach, involving 60 respondents from Universitas Trunojoyo Madura. Data was analyzed using SmartPLS 4 software. The results indicate that price has a significant effect on customer satisfaction, while service quality does not have a significant impact. This study provides new contributions by recommending that store owners enhance friendliness and attentiveness in service to strengthen customer satisfaction and loyalty. These findings can serve as a reference for retail business strategies to enhance competitiveness in a competitive market.
PENGARUH INFLUENCER MARKETING BRAND IMAGE TERHADAP MINAT BELI TAS EIGER DI TIKTOK SHOP : STUDI KASUS PADA MAHASISWA UTM Choiron Ramdhan; Triana Setiyarini
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2026): Volume 11 No. 04 Desember 2025 In Build
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i04.8859

Abstract

This study aims to analyze the influence of influencer marketing and brand image on the interest in buying Eiger bags at TikTok Shop, focusing on students at Trunojoyo University, Madura (UTM). The phenomenon of using TikTok as an e-commerce platform is increasing, especially among students who actively use social media. Influencer marketing is considered as one of the effective strategies in building brand image and encouraging consumer buying interest. The research method used is a quantitative approach with a descriptive and causal design. Data were obtained through a questionnaire based on a Likert scale of 1-5, which was distributed to 45 UTM student respondents selected using the proportional random sampling method. Data analysis was carried out through validity tests, reliability tests, classical assumption tests, and multiple linear regression tests. The results showed that influencer marketing had a significant influence on the interest in buying Eiger bags at TikTok Shop, while brand image did not show a significant influence. Multiple linear regression tests revealed that the influencer marketing variable had a coefficient value of 0.721 with a p-value of 0.000, which indicated a positive and significant influence. On the other hand, the brand image variable has a coefficient of 0.182 with a p-value of 0.222, indicating that its effect on purchase intention is not significant. Simultaneously, influencer marketing and brand image collectively influence purchase intention, as evidenced by the significant F-test results. These findings provide important implications for digital marketing strategies, especially in maximizing the role of influencers to increase purchase intention. Businesses that want to increase sales through TikTok Shop are advised to further utilize the potential of credible influencers who have great influence among students. In addition, this study can contribute to the development of literature in the field of digital marketing and consumer behavior in the context of social media-based e-commerce.
Co-Authors Adita Vidya Hayati Ahmad Ahmad Camelia Choiron Ramdhan Hilmiyah Aulia Moch. Haris Moh Albudairi Addumyati Nadiatus Soleha Susan Astriyani Syarifatul Munawaroh