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All Journal AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Feedback International Journal of Communication
Saputranur Saputranur
Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda
Education Languange, Linguistic, Communication & Media Social Sciences

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From Mandate to Acceptance: The Role of Principals and Policy Communication in Islamic School Digitalization Andik Riyanto; Saputranur Saputranur; Miftahul Huda
JURNAL AL-TANZIM Vol 10, No 3 (2026)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v10i3.14786

Abstract

This study aims to analyze policy communication and acceptance in the implementation of school digitalization in Islamic educational institutions (madrasas). This study used a qualitative case study design. Data collection was conducted through in-depth interviews, participant observation, and documentation studies. The results indicate that the acceptance of digitalization policies is significantly influenced by how policy messages are communicated, understood, and interpreted by implementers at the school level. Policy communication is more effective when principals provide clear directions, practical explanations, and ongoing support throughout the implementation process. However, policy acceptance still faces several obstacles, such as limited training, unstable digital infrastructure, and disparities in digital competency among policy implementers. Furthermore, this study found that educational actors in madrasas assess digitalization not only from a technical and efficiency perspective, but also from the perspective of its alignment with Islamic values and school culture. These considerations influence policy acceptance and implementation in the field. The implementation of digitalization in madrasas requires dialogic policy communication, institutional readiness, and leadership capable of bridging policy with contextual educational practices. These findings contribute to the development of digitalization policies in Islamic educational units that are more adaptive and sensitive to local values.
Public Relations' Role in Promoting Religious Programs at Samarinda Islamic Center Mosque Dina Resa Adelia; Afita Nur Hayati; Saputranur Saputranur; Ashrun Mubarak Malik
Feedback International Journal of Communication Vol. 1 No. 4 (2024): December 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v1i4.80

Abstract

The mosque holds a significant role in Islamic culture, serving not only as a place of worship but also as a center for social, political, and cultural activities. Historically, mosques have functioned as venues for education and strategic planning, as seen during the time of the Prophet Muhammad. The Samarinda Islamic Center Mosque, an icon of Islamic culture in East Kalimantan and the second-largest mosque in Southeast Asia, embodies this multifunctionality. This study aims to explore the role of public relations in publicizing and promoting religious programs at the Samarinda Islamic Center Mosque and to identify the media utilized for these efforts. Employing a qualitative descriptive method, data were collected through observation, interviews, and documentation. A total of 15 informants participated, including 8 public relations staff selected through purposive and snowball sampling techniques and 7 congregation members and visitors chosen via accidental sampling. Data analysis involved condensation, presentation, and conclusion, with validation ensured through interview recordings and photographic evidence. Findings indicate that public relations play a vital role in coordinating program publications and promotions. This includes regular meetings, collaboration with various media outlets, and the use of social media platforms such as Facebook, YouTube, and websites. Additionally, electronic media like radio and television, as well as traditional materials like banners and posters, are employed to maximize outreach and engagement.
Co-Authors Afita Nur Hayati Andik Riyanto Ashrun Mubarak Malik Dina Resa Adelia Miftahul Huda