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Sertifikasi Halal sebagai Strategi Peningkatan Kepercayaan Konsumen dan Profesionalitas Usaha: Studi Kasus Donat Qmeuli Tasikmalaya Shofura Auliya; Muhamad Fajri Muharam; Irdan Nurdiansyah; Araya Ghifary Alba Wahyudi
Gunung Djati Conference Series Vol. 63 (2026): The 11th Conference Series Learning Class: Religious and Social Humaniora
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/gdcs.v63i.3346

Abstract

This qualitative case study analyzes the implementation of halal certification at Donat Qmeuli, a microenterprise in Tasikmalaya City, and its impact on consumer trust. Data were collected through in-depth interview with the owner and direct observation of the production process on November 12, 2025. The findings show that halal certification was systematically implemented with P3H assistance, verification of certified raw materials, and hygienic practices reflecting the halalan thayyiban principle, despite the absence of comprehensive written SOPs. Although certification did not directly boost sales, it significantly enhanced consumer confidence, strengthened the business’s professional image, and facilitated partnerships with modern retailers requiring halal legality. The study emphasizes the need for continuous halal literacy programs and administrative support for SMEs. Limited to a single case, future research should expand to multiple bakery SMEs for a more comprehensive mapping of halal implementation.
Pendekatan Sosiologi dan antropologi pada Layanan Syariah BPJS Ketenagakerjaan di Provinsi Aceh Muhamad Syahril Fitri; Dedah Jubaedah; araya ghifary alba wahyudi
Gunung Djati Conference Series Vol. 67 (2026): The 12 th Conference Series Learning Class: Religious and Social Humaniora
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/gdcs.v67i-.3481

Abstract

This study aims to analyze the application of sociological and anthropological approaches to the provision of Sharia-compliant services by BPJS Ketenagakerjaan (the Indonesian Social Security Agency for Employment) in Aceh Province, specifically in relation to the social, cultural, and religious values ​​of the local community. The study employs a qualitative method based on a literature review, utilizing secondary data collected from scholarly publications, books, legislation, and reports from relevant institutions. The findings indicate that the implementation of Sharia-compliant services by BPJS Ketenagakerjaan represents an effort to integrate social security principles with Islamic values ​​and the local wisdom of the Acehnese people. A sociological approach contributes to raising public awareness, strengthening social solidarity, and encouraging participation through the principle of ta’awun (mutual assistance). Meanwhile, an anthropological approach highlights the importance of adapting services to the traditions, norms, and religious identity of the local community to ensure broader acceptance. Nevertheless, enhancing public understanding and aligning regulations with customary values ​​and socio-economic needs remain critical aspects for the further development of these services. Consequently, sociological and anthropological approaches can serve as a foundation for improving the relevance, effectiveness, and sustainability of BPJS Ketenagakerjaan’s Sharia-compliant services, ultimately strengthening social protection and the well-being of the workforce in Aceh Province.
Co-Authors Irdan Nurdiansyah Jubaedah, Dedah Muhamad Fajri Muharam Muhamad Syahril Fitri Shofura Auliya