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Aulia Indra
Universitas Labuhanbatu, Labuhanbatu, Indonesia
Economics, Econometrics & Finance

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The Effect of Discounts and Free Shipping on Purchase Decisions on the Shopee Marketplace (Case Study of Management Study Program Students, Class of 2022, University of Labuhanbatu) Ayu Rahmawati; Aulia Indra; Bayu Eko Broto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

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Abstract

This study examines the influence of discounts and free shipping on purchasing decisions on the shopee marketplace among management students from the 2022 intake at Labuhanbatu University. This quantitative study used a Google Forms questionnaire and simple random sampling to collect 71 respondents. Multiple linear regression was used in SPSS 25. All research indicators were valid and reliable, according to SPSS test results. The t-test showed that discounts and free shipping had a positive and significant effect on purchasing decisions on the shopee marketplace. In the F-test, all variables simultaneously had a positive and significant effect on purchasing decisions on the shopee marketplace.
The Effect of Service Quality, Digital Promotion, Price, and Consumer Trust on Customer Loyalty at Tasya Bags Wholesale Anita Amelia; Aulia Indra; Daslan Simanjuntak
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10169

Abstract

This study aims to analyze the influence of service quality, digital promotion, price, and consumer trust on customer loyalty at Tasya Bag Wholesale in Kampung Pajak. This study uses a quantitative approach with a survey method. The population in this study is all customers of Tas Tasya Wholesale, with sampling techniques using accidental sampling methods. Data were collected through questionnaire deployment and analyzed using multiple linear regression with the help of t-test, F-test, and coefficient of determination (R²). The results of the study show that partial service quality, digital promotion, price, and consumer trust have a positive and significant effect on customer loyalty. Simultaneously, these four variables also have a significant effect on customer loyalty. The consumer trust variable has the most dominant influence in increasing customer loyalty. The value of the determination coefficient indicates that customer loyalty can be explained substantially by the quality of service, digital promotions, price, and consumer trust, while the rest is influenced by other factors outside of the study. This study concludes that improving service quality, optimizing digital promotions, setting competitive prices, and building consumer trust are effective strategies to increase customer loyalty in Wholesale Tasya Bags in Tax Villages.
The Influence of Digital Marketing, Product Quality, and Price on Purchase Decisions at Arjuna Coffee by Perlabian Siti Rahma; Aulia Indra; Yanto Zelibu
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

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This study aims to determine the influence of digital marketing, product quality, and price on purchase decisions at Arjuna Cafe Perlabian Labuhanbatu Selatan. This study uses a quantitative approach with a survey method. The population in this study is all Arjuna Cafe consumers, with sampling techniques using accidental sampling methods. Data was collected through questionnaire deployment and analyzed using validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results of the study show that partially digital marketing has a positive and significant effect on purchasing decisions. Product quality also has a positive and significant effect on purchase decisions. In addition, prices have a positive and significant effect on purchasing decisions. Simultaneously, digital marketing, product quality, and price have a significant effect on purchasing decisions at Arjuna Cafe Perlabian Labuhanbatu Selatan. These findings indicate that improving digital marketing strategies, consistency of product quality, and pricing that matches consumer purchasing power can improve purchasing decisions. Therefore, Arjuna Cafe's management needs to optimize these three factors to increase competitiveness and sales volume.
The Influence of Social Media Content, Price, and Product Quality on Consumer Buying Interest in Fitri Aisyah Perfume Shindi Harnoni; Aulia Indra; Raja Saul Marto Hendry
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

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Abstract

This study aims to analyze the influence of social media content, price, and product quality on consumer buying interest in Fitri Aisyah Parfume. The independent variables in this study are social media content, price, and product quality, while the dependent variable is consumer buying interest. This study uses a quantitative approach with a survey method. The sampling technique used purposive sampling with a total of 96 respondents who had seen or bought Fitri Aisyah Parfume products. Data were collected through questionnaire deployment and analyzed using multiple linear regression with a significance rate of 5%. The results of the study show that partially social media content, price, and product quality have a positive and significant effect on consumer buying interest. Simultaneously, these three variables also have a significant effect on buying interest. Product quality variables have the most dominant influence in increasing consumer buying interest. These findings indicate that a social media-based marketing strategy supported by appropriate pricing and good product quality can optimally increase consumer buying interest.
Co-Authors Anita Amelia Ayu Rahmawati Bayu Eko Broto Daslan Simanjuntak Raja Saul Marto Hendry Shindi Harnoni Siti Rahma Yanto Zelibu