Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal IIJSE
Dwi Anugrah Setiawati
Telkom University, Bandung, Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE ROLE OF USER-GENERATED IMAGES AND SELLER TRUST IN SHAPING GENERATION Z PURCHASE INTENTION Dwi Anugrah Setiawati; Astri Wulandari; Alma Syifa Maulidina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10248

Abstract

This study examines the influence of user-generated images and seller trust on purchase intention among Generation Z Shopee users in Indonesia. The rapid growth of e-commerce has increased consumers’ reliance on visual information and online seller credibility when making purchase decisions. This research applies a quantitative explanatory approach using an online survey of 101 respondents aged 18–27 who actively shop on Shopee. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the relationships between variables. The results show that user-generated images significantly enhance purchase intention by improving perceptions of product authenticity and reliability. In addition, seller trust positively influences purchase intention by reducing perceived risk and increasing confidence in online transactions. Both variables jointly contribute to shaping Generation Z’s purchasing behavior in digital marketplaces. This study provides empirical evidence on the role of visual content and trust in e-commerce decision-making, offering practical insights for online sellers to optimize review management and trust-building strategies.
Co-Authors Alma Syifa Maulidina Astri Wulandari