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This Author published in this journals
All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Indonesian Journal of Business and Entrepreneurship Research
Intan Muliana Rhamdhani
Universitas Putra Bangsa, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Gastronomic Tourism in Central Java: Examining The Antecedents of Tourist Revisit Intention Dwi Amini; Sulis Riptiono; Harini Abrilia Setyawati; Intan Muliana Rhamdhani
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1077

Abstract

Background: Gastronomic tourism is gaining traction and is recognized as a strategic dimension of destination marketing in the digital age. Therefore, examining the factors that shape tourists' revisit intentions is crucial for researchers and destination managers.Purpose: This study examines how influencer marketing reviews shape revisit intentions by incorporating social media engagement, influencer trust, and gastronomic experiences within an empirical model framework.Methodology: This quantitative study involved 440 tourists who had experienced gastronomic tourism in Central Java. Data were collected through questionnaires administered to visitors during their trips, employing a convenience sampling approach, and subsequently analyzed using SEM-AMOS.Finding: The results indicate that influencer marketing reviews play an important role in increasing social media engagement, trust, and intention to revisit but are not significant for gastronomic experience. In addition, gastronomic experience and trust in influencers are proven to be significant for the intention to revisit, while social media engagement is not significant. Gastronomic experience has the greatest influence on increasing repeat visits by tourists to gastronomic tourism.Conclusion: Tourist intention to revisit gastronomic tourism can increase owing to the influence of influencer marketing reviews, trust in influencers, and gastronomic experience. Additionally, reviews from influencers are significant for social media engagement and trust in influencers.Originality/value (state of the art): This research provides knowledge and adds insight into the intention to revisit Gastronomic Tourism, especially in Central Java. Keywords: gastronomic experience, influencer, social media, revisit intention, heritage  
A Resource-Based and Dynamic Capabilities Perspective on Batik SME Performance: The Sequential Mediating Roles of Digital Marketing and Innovation Capability Intan Muliana Rhamdhani; Sulis Riptiono
Indonesian Journal of Business and Entrepreneurship Research Vol. 4 No. 2 (2026): Vol. 4, No. 2, May 2026: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v4i2.255

Abstract

This study investigates the relationships between entrepreneurial capability, Digital Marketing Capability (DMC), Innovation Capability (IC), and Business Performance (BP) in batik SMEs. Based on the Resource-Based View (RBV) and Dynamic Capabilities Theory (DCT), it proposes a serial mediation model in which DMC and IC elucidate the link among EC and business performance. A quantitative cross-sectional survey was conducted among owners of batik SMEs in Central Java, Indonesia. Using purposive sampling, 380 valid responses were collected and analyzed using Structural Equation Modeling (SEM-AMOS). The proposed mediation effects were evaluated using a bootstrapping procedure. The results reveals that EC is positively associated with DMC, IC, and BP. DMC and IC are also positively effects with business performance. Bootstrapping results support the sequential mediating roles of DMC and IC in linking EC to business performance. This study extends RBV and DCT by empirically validating a serial mediation model that explains how EC is translated into BP through the sequential development of DMC and IC. The findings provide new evidence from batik SMEs in Indonesia, an underexplored context in the capability and digital marketing literature.
Co-Authors Dwi Amini Harini Abrilia Setyawati Riptiono, Sulis Sulis Riptiono