Nawaz, Muhammad
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Frontline Employees’ Motivation towards Customers’ Value Outcomes: A Context of Non-Fuel Retailing Abid, Muhammad Farrukh; Nawaz, Muhammad; Siddique, Junaid; Johl, Satirenjit Kaur; Nadeem, Muhammad Aamir; Mazhar, Muhammad
Jurnal The Messenger Vol. 14 No. 2 (2022): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v14i2.3423

Abstract

Introduction: The present study aimed to explore the frontline employees in-shop motivation to influence the customers in-shop emotions. The study further proposed the conceptual foundations of the dynamic nature of value outcomes in non-fuel retail stations, where each customer perceives the interaction with frontline employee differently. Therefore, the value outcomes based on the customers’ in-shop emotions were dynamic.Methods: The study had used the content analysis to seek the outcome where the data was collected using open-ended interviews from frontline employees and customers of non-fuel retail outlets in Malaysia. The sample size was 12 using the snowball technique, including 6 frontline employees in phase 1 and 6 customers in phase 2 who had visited the same non-fuel retail outlets used in phase 1 for data collection.Findings: The results showed interesting findings where it was observed that customers get positive and negative influence emotionally through individual interaction with frontline employees. Furthermore, the positive/negative emotions helped the customers to create or destroy the value individually. These service encounters are subjective and vary from customer-customer affecting their emotions differently are therefore cannot be generalized on the large set of audience.Originality: Through the lens of S-D logic paradigm, the present study has conceptualized the dynamic nature of emotions which can lead towards value creation/value destruction or value destruction/value creation in different situations and contexts based on the individual service encounters of customers-frontline employees within non-fuel retail shops.
Utilizing Open Access Spatial Data for Flood Risk Mapping: A Case Study in the Upper Solo Watershed Jumadi, J; Danardono, Danardono; Priyono, Kuswaji Dwi; Roziaty, Efri; Masruroh, Heni; Rohman, Arif; Amin, Choirul; Hadibasyir, Hamim Zaky; Fikriyah, Vidya N.; Nawaz, Muhammad; Sattar, Farha; Lotfata, Aynaz
Geoplanning: Journal of Geomatics and Planning Vol 11, No 2 (2024)
Publisher : Department of Urban and Regional Planning, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/geoplanning.11.2.189-204

Abstract

Indonesia is experiencing a rise in natural disasters due to its geographical position within a tropical region, with the Upper Solo River watershed exhibiting a heightened risk of flooding. This region has already suffered numerous floods due to excessive precipitation and insufficient drainage. Susceptibility, hazard, and risk studies have been conducted to investigate this phenomenon but have been limited to specific regions within the catchment area. This study aims to construct a GIS-based flood risk model using Open-Access Spatial Data (OASD) based on diverse physical characteristics, urbanization levels, and population. We used several OASD, including SRTM, Sentinel 2 MSI, GPM v6, NASA-USDA Enhanced SMAP Global Soil Moisture Data, GHS-SMOD R2023A - Global Human Settlement Layers, and GHSL: Global Population Surfaces 1975-2030 (P2023A). The model integrates the risk parameters to identify flood risk using a weighted overlay in ArcGIS. The results demonstrate spatial heterogeneity in flood risk throughout the watershed. The result also reveals that Surakarta City, with a high proportion of its area in the 'High' (57.3%) and 'Very High' (29.54%) risk categories, is at the highest risk of flooding within the watershed. The study enhances understanding of this topic by comprehensively evaluating flood hazards, vulnerabilities, and risks. It highlights the significance of utilizing low-cost OASD to improve flood preparedness and response strategies.