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All Journal Jurnal Tecnoscienza Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Johan Bastari
Institut Bisnis dan Informatika Kosgoro 1957
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Peningkatan Kapasitas Literasi Digital dan Pembuatan Konten Pemasaran bagi Pelaku Budidaya Perikanan di Desa Sukajadi, Bogor Syamsu Hidayat; Rino Subekti; Rahmat Jaya; Dwi Sidik Permana; Filda Angelia; Johan Bastari; Hilman Jihadi
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 3 No. 1 (2025): Oktober 2025 - Maret 2026
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v3i1.1538

Abstract

The objective of the community service program is to enhance digital literacy and improve marketing skills for fish farming in Sukajadi Village, Bogor. This initiative aims to assist fish farmers in effectively utilizing digital media to sell their products and connect with a broader customer base. The implementation strategy involves social integration, skills development, and hands-on experience, scheduled for a full day (8 hours) on July 18, 2025. The program will engage 20 fish farmers and local micro, small, and medium enterprises (MSMEs). The approach includes using smartphones to capture photos and videos that promote fishery products. The results of the activity revealed a significant 65% increase in the digital literacy of the participants, particularly in their abilities to take pictures, edit content, and publish on social media platforms. Participants began to modify their digital marketing strategies by uploading content more frequently and producing higher-quality media. In conclusion, this training successfully improved the participants' skills in digital promotion, creating long-term opportunities to enhance the competitiveness of local fishery products through the effective use of digital media.
Implementasi Sistem Pemesanan Berbasis Digital Catalog untuk Meningkatkan Efisiensi Layanan di Cafe Wilayah Condet Fiqri Andika Piliang; Johan Bastari; Filda Angellia
JURNAL TECNOSCIENZA Vol. 10 No. 2 (2026): JURNAL TECNOSCIENZA
Publisher : JURNAL TECNOSCIENZA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/jcrndp62

Abstract

The development of information technology has encouraged culinary businesses to adopt digital services in order to improve service quality. Cafe Sudut Timur Condet has implemented a digital catalog-based ordering system to create a more efficient and practical ordering process. This study aims to analyze the effectiveness of the digital catalog ordering system in improving service efficiency at Cafe Sudut Timur Condet. The research method used was a descriptive qualitative approach with data collection techniques through observation, interviews, and questionnaires distributed to managers and customers. The results showed that the implementation of the digital catalog was able to accelerate the ordering process, reduce service errors, and improve operational efficiency. However, the system still requires improvements in terms of interface design and ease of use for new customers. Therefore, the development of a more optimized digital catalog system is expected to enhance service quality and customer satisfaction in the digital era.
Co-Authors Dwi Sidik Permana Filda Angelia Filda Angellia Fiqri Andika Piliang Hilman Jihadi Rahmat Jaya Rino Subekti Syamsu Hidayat