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All Journal JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)
winda Fuji Lestari
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Economics, Econometrics & Finance

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Pengaruh Green Perceived Value Terhadap Consumer Attitude Dalam Pengurangan Penggunaan Kantong Plastik Di Kota Palembang Dengan Pro Environtmental Behavior Sebagai Mediator winda Fuji Lestari; Okta Dian Sari
JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Vol 11 No 1 (2026): JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing dan Akuntansi)
Publisher : P3M STIE Mulia Darma Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54077/jembatan.v11i1.268

Abstract

This research investigates how the green perceived value of environmentally friendly practices impacts consumer attitudes towards reducing plastic bag usage, with pro environtmental behaviors serving as a mediating element. A quantitative research method was utilized, gathering data from 120 consumers in modern retail settings within Palembang City through a carefully designed questionnaire. The data analysis was carried out using Partial Least Square Structural Equation Modeling, specifically with SmartPLS 3. 0. The findings indicate that the green perceived value related to green practices has a significant and positive effect on both pro environmental behaviors and consumer attitudes. Furthermore, pro environmental behaviors also significantly and positively influence consumer attitudes. Mediation analysis shows that these pro environtmental behaviors partially mediate the connection between the green perceived value and consumer attitudes. These results emphasize the vital role of green perceived value in enhancing environmental sensitivity, which in turn cultivates positive consumer attitudes towards sustainable behaviors. This research adds to the body of knowledge on consumer behavior and sustainability by highlighting how psychological elements are crucial in advancing environmental initiatives. From a practical standpoint, the results suggest that both policymakers and retailers should work on boosting consumers' green perceived value and environmental awareness to make plastic reduction programs more effective.
FAKTOR-FAKTOR YANG MEMPERNGARUHI INDEKS PEMBANGUNAN MANUSIA: ANALISIS DATA PANEL DI ASEAN-5 oktadian DIAN sari; Winda Fuji Lestari
JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Vol 11 No 1 (2026): JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing dan Akuntansi)
Publisher : P3M STIE Mulia Darma Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54077/jembatan.v11i1.270

Abstract

A country's progress is not only measured by per capita income, but is also reflected in the Human Development Index (HDI). The Human Development Index assesses development achievements that include education, health and decent living standards. This study aims to examine the influence of electricity consumption, FDI and economic growth on the Human Development Index in five ASEAN member countries, namely Indonesia, Malaysia, Singapore, Thailand and the Philippines with a research time span of 2010-2023. Using the Fixed Effect Model (FEM) estimation method, it shows that the higher economic growth, the higher the HDI of a country. Meanwhile, FDI contributes positively and significantly to the increase in the Human Development Index. The amount of foreign direct investment received will encourage the improvement of human quality. In this study, it was also found that the variable of electricity consumption has a positive and significant influence on the Human Development Index. These findings confirm that increased economic growth, foreign direct investment (FDI) and electricity consumption are strategic factors in encouraging the improvement of HDI quality in ASEAN member countries.
Co-Authors Okta Dian Sari oktadian DIAN sari