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All Journal Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Bussman Journal : Indonesian Journal of Business and Management Strata Social and Humanities Studies Journal of Innovative and Creativity
Afrizal, Andi
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From Cooperative to Welfare: Analyzing the Impact of Food Security on the Welfare of Members of Pasir Jaya Cooperative Astuti, Qoniatul Munji; Rahayu, Heffi Christya; Afrizal, Andi
Strata Social and Humanities Studies Vol. 3 No. 1 (2025): April
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sshs.v3i1.351

Abstract

This study investigates the impact of food security on the welfare of members of the Pasir Jaya Cooperative, a rural cooperative located in Pasir Luhur Village, Rokan Hulu Regency. Grounded in the collectivist principles embedded in Indonesia’s constitutional and legal frameworks, cooperatives are positioned not only as economic entities but also as agents of social welfare. Using a qualitative case study approach, data were collected through in-depth interviews, observation, and documentation involving 13 key informants. The results reveal that the Pasir Jaya Cooperative plays a significant role in enhancing member welfare by providing access to affordable and stable food supplies. However, several challenges hinder its effectiveness, including limited product availability, slow capital turnover due to installment-based payments, lack of product variety, and inadequate inventory management. These limitations affect both member satisfaction and the cooperative’s ability to sustainably manage food distribution. The study highlights the need for strategic improvements, particularly in the areas of technology-based inventory systems, alternative funding strategies, product diversification, and cooperative education. The findings underscore the strategic relevance of food security as a pathway to improve member welfare and suggest practical measures to strengthen the role of cooperatives in rural economic development.
Optimizing Human Resource Management Strategy in Improving Food Security Programs Verdian, Refi; Rahayu, Heffi Christya; Afrizal, Andi
Strata Social and Humanities Studies Vol. 3 No. 1 (2025): April
Publisher : CV. Strata Persada Academia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59631/sshs.v3i1.352

Abstract

This study investigates optimizing human resource management (HRM) strategies to strengthen food security programs through localized institutional efforts, focusing on the Village-Owned Enterprise (BUMDes) Sumber Rezeki in Kota Raya Village, Rokan Hulu Regency. Despite Indonesia's abundant natural resources, rural areas face systemic socio-economic challenges that hinder food security initiatives. This research applies a qualitative descriptive approach, utilizing in-depth interviews, direct observations, and document analysis. Internal and external factor evaluations were conducted using IFAS and EFAS matrices and a SWOT analysis to identify strategic priorities. Results indicate that BUMDes Sumber Rezeki holds moderate internal strength (IFAS score: 2.78) and faces a balanced external environment (EFAS score: 2.78), positioning it within the Growth Strategy quadrant. Key strengths include funding capacity, community engagement, and access to training. Strategic recommendations involve intensifying HR development, enhancing administrative systems, and fostering transparent governance to leverage external collaborations. Addressing internal weaknesses and mitigating external threats such as climate change and limited budgets is essential for building a resilient and sustainable rural food security model. The findings contribute to the discourse on micro-institutional HRM strategies and their role in advancing food security in developing contexts.
Dampak Bantuan Modal, Pendampingan Keuangan, dan Pelatihan Pemasaran Digital oleh BAZNAS terhadap Usaha Mikro di Kabupaten Rokan Hulu Purwantoro, Purwantoro; Afrizal, Andi
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 4, No 6 (2024): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v4i6.868

Abstract

This study analyzes the role of BAZNAS assistance in improving the performance of micro businesses in Rokan Hulu Regency through three main aspects: capital funding, financial management training, and digital marketing training. Using a qualitative approach with case studies, data were collected through interviews and observations of aid recipients. The findings show that BAZNAS assistance improves the recipient's ability to manage cash flow, record transactions, and use digital media to expand market reach. The positive impact is also seen on the increase in consumer confidence and the stability of micro businesses. The recommendation of this study is for BAZNAS to expand the continuous assistance program in financial management and digital marketing to strengthen the competitiveness of micro businesses in a competitive market.ABSTRAKPenelitian ini menganalisis peran bantuan BAZNAS dalam peningkatan kinerja usaha mikro di Kabupaten Rokan Hulu melalui tiga aspek utama: pendanaan modal, pelatihan manajemen keuangan, dan pelatihan pemasaran digital. Menggunakan pendekatan kualitatif dengan studi kasus, data dikumpulkan melalui wawancara dan observasi terhadap penerima bantuan. Temuan menunjukkan bahwa bantuan BAZNAS meningkatkan kemampuan penerima dalam mengelola arus kas, mencatat transaksi, dan menggunakan media digital untuk memperluas jangkauan pasar. Dampak positif juga terlihat pada peningkatan kepercayaan konsumen dan stabilitas usaha mikro. Rekomendasi penelitian ini adalah agar BAZNAS memperluas program pendampingan berkelanjutan dalam manajemen keuangan dan pemasaran digital untuk memperkuat daya saing usaha mikro di pasar yang kompetitif.
PERANAN DINAS PARIWISATA DAN KEBUDAYAAN DALAM MENGEMBANGKAN OBJEK WISATA AIR PANAS SUAMAN DI KABUPATEN ROKAN HULU Hariani, Solihati; Seprini, Seprini; Afrizal, Andi
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.461

Abstract

This study aims to determine the role of the Tourism and Culture Office in developing the Suaman Hot Springs tourist attraction in Rokan Hulu Regency and identify the obstacles encountered in the development process. The Suaman Hot Springs tourist attraction is a natural tourist attraction with significant potential but has not been optimally managed, particularly in terms of facilities, accessibility, and promotion. This study used a descriptive qualitative approach with data collection techniques including observation, interviews, and documentation. Informants included officials from the tourism office, tourism managers, and visitors. The results indicate that the Tourism and Culture Office has carried out its role in planning, development, policy formulation, and supervision of tourist attraction management. However, budget constraints, inadequate infrastructure, and low community participation are the main obstacles to the development of this tourist attraction. Therefore, cross-sectoral collaboration and community empowerment are needed to improve the quality and competitiveness of the Suaman Hot Springs tourist attraction in a sustainable manner.
Analisis Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Produk Kecap Sedaap di Pasir Pengaraian Saputri, Melani Bella; Rahayu, Heffi Christya; Afrizal, Andi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Product Quality and Brand Image on Purchasing Decisions of Sedaap Soy Sauce Products in Pasir Pengaraian. The research method used is a quantitative approach with multiple linear regression analysis techniques assisted by the SPSS program. The population in this study are consumers who buy and consume Sedaap Soy Sauce products in the Pasir Pengaraian area, both those who have become regular customers and those who are trying the product for the first time. The research sample was taken using stratified random sampling technique with the Slovin formula, so that 100 respondents were obtained. Data were collected through questionnaires distributed to consumers of Ke$cap Se$daap who were respondents to the study. The results showed that the T-count value for product quality reached 2,903 and for brand image was 3,931, both of which were greater than the T-table of 1,984, which indicated a positive and significant influence on purchasing decisions. Simultaneously, the F test showed an F-count value of 144,788, greater than the F-table of 2.70, which indicated that product quality and brand image had a positive and significant influence together on purchasing decisions. The average Respondent Achievement Rate (TCR) for purchasing decisions was 77.81%, which indicated a good category. Thus, this study concluded that both product quality and brand image significantly increased purchasing decisions for Ke$cap Sedaap products in Pasir Pengaraian.
Co-Authors Astuti, Qoniatul Munji Hariani, Solihati Purwantoro Saputri, Melani Bella Seprini, Seprini Verdian, Refi