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All Journal Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Muhammad Irfan
Universitas Islam Negeri Raden Fatah Palembang
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI KAMPANYE PUBLIC RELATIONS BERBASIS MEDIA SOSIAL DALAM MEMBANGUN BRAND AWARENESS PADA MASYARAKAT DIGITAL Anggun Larasati; Nuri Anjani; Muhammad Irfan; Sepvi Ananda; Sri Hertimi
Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Vol. 10 No. 1 (2026): Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/hjh.v10i1.2124

Abstract

The communication paradigm shift in the digital society era demands a reconstruction of the strategic function of Public Relations (PR) from conventional one-way models to an interactive digital ecosystem. A deep investigation into the effectiveness of cross-platform PR campaigns in building brand awareness remains crucial amidst the information overload phenomenon. This study aims to analyze and synthesize social media-based PR campaign strategies in building brand awareness within the digital society. The research method applied is a literature review adopting the Systematic Literature Review (SLR) approach through the PRISMA protocol on 6 reputable scientific articles published between 2016 and 2026. The findings reveal three main pillars for successful digital PR campaigns: (1) the optimization of transmedia storytelling based on interactive visual content; (2) adaptive multi-platform integration tailored to the technical architecture of each media (Instagram, TikTok, and X) to implement symmetrical two-way communication (PR 2.0); and (3) strategic collaboration with digital influencers (particularly micro-influencers) acting as public trust brokers. This study contributes theoretically to the enrichment of cyber PR models and practically provides a strategic framework for practitioners in designing dialogic digital campaigns rooted in the sociological characteristics of contemporary cyber communities.
Eksplorasi Nilai Budaya dan Kreativitas Kerajinan Anyaman Bambu Sebagai Potensi Ekonomi Kreatif Masyarakat Desa Kemang Tanduk Dhe’a Stefany; Muhammad Irfan; Mahardika Mahardika; Hercy Monika; Haisa Uteri; Indah propita sari; Ahmad Febriansyah; Sonia Nurprameswari
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Woven crafts are one form of local culture that has artistic value, skills, and economic potential for village communities. This study aims to explore the cultural value and creativity found in woven crafts in Kemang Tanduk Village and to examine their potential as part of the development of the community's creative economy. This research uses a qualitative descriptive method with data collection techniques through observation, interviews, and documentation. The results show that woven crafts in Kemang Tanduk Village are not only products with practical value but also reflect the skills, creativity, and culture of the community that have been passed down through generations. The creativity of the artisans is seen in the use of local materials, product shapes, motifs, and design development according to the community's needs The craft also has the potential to be developed as a creative economy product through quality improvement, design innovation, promotion, and the use of digital media. In this way, the development of woven crafts in Kemang Tanduk Village can.
Co-Authors Ahmad Febriansyah Anggun Larasati Dhe’a Stefany Haisa Uteri Hercy Monika Indah propita sari Mahardika Mahardika Nuri Anjani Sepvi Ananda Sonia Nurprameswari Sri Hertimi