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All Journal Jurnal Kajian Komunikasi dan Pembangunan Daerah Analogi Journal of Innovative and Creativity NAAFI: JURNAL ILMIAH MAHASISWA
Sonia Nurprameswari
Universitas Islam Negeri Raden Fatah Palembang
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Komunikasi Pariwisata Pengelola Dalam Membangun Branding Destinasi Wisata Danau Biru Indralaya Ogan Ilir Sumatera Selatan Kepada Wisatawan Nanda Januarti Effendi; Eraskaita Ginting; Sonia Nurprameswari
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Komunikasi pariwisata berperan penting dalam memperkenalkan destinasi wisata dan membangun branding yang mampu menciptakan citra positif. Destinasi Wisata Danau Biru Indralaya memiliki potensi wisata yang unik, namun masih menghadapi rendahnya tingkat pengenalan masyarakat. Penelitian ini bertujuan menganalisis komunikasi pariwisata yang dilakukan oleh pengelola dalam membangun branding destinasi serta mengidentifikasi hambatan yang dihadapi. Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif. Data diperoleh melalui observasi, wawancara, dan dokumentasi terhadap lima orang pengelola dan lima orang wisatawan. Penelitian ini menggunakan Teori Stimulus–Organism–Response (S-O-R) yang dikemukakan oleh Carl I. Hovland, Irving L. Janis, dan Harold H. Kelley. (1953) sebagai landasan analisis. Hasil penelitian menunjukkan bahwa komunikasi pariwisata yang di lakukan oleh pengelola melalui promosi, penyampaian informasi yang jelas, dan pelayanan yang baik menjadi stimulus yang membentuk persepsi wisatawan sehingga menghasilkan respons positif berupa meningkatnya minat berkunjung, terbentuknya citra positif destinasi, serta penyebaran informasi melalui media sosial dan word of mouth. Hambatan yang dihadapi meliputi keterbatasan sumber daya manusia, rendahnya literasi digital sebagian wisatawan, keterbatasan fasilitas pada tahap soft opening, serta persepsi negatif yang berkembang di media sosial.
MENONTON DRAMA KOREA DAN PEMBENTUKAN CITRA DIRI: STUDI PADA MAHASISWA ILMU KOMUNIKASI Dita Yuliana; Sepriadi Saputra; Sonia Nurprameswari
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 12 No. 2 (2024): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/dk.v12i2.7106

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh menonton drama Korea terhadap pembentukan citra diri mahasiswa Ilmu Komunikasi angkatan 2021 di FISIP UIN Raden Fatah Palembang. Drama Korea menjadi bagian dari budaya populer yang banyak dikonsumsi oleh mahasiswa, memengaruhi persepsi dan citra diri mereka. Dengan menggunakan pendekatan kuantitatif, penelitian ini melibatkan 61 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan metode statistik. Hasil penelitian menunjukkan bahwa frekuensi dan intensitas menonton drama Korea memiliki korelasi dengan pembentukan citra diri mahasiswa. Paparan terhadap nilai-nilai yang ditampilkan dalam drama, seperti gaya hidup, standar kecantikan, dan hubungan sosial, memberikan pengaruh terhadap persepsi diri mahasiswa. Teori kultivasi digunakan sebagai dasar untuk memahami bagaimana media dapat membentuk realitas sosial dan identitas individu. Kesimpulan dari penelitian ini adalah bahwa menonton drama Korea memiliki dampak signifikan terhadap pembentukan citra diri mahasiswa sebagai K-Drama lovers.
Pola Komunikasi keluarga Dengan Work Life Pada Karyawan Bank Syariah Indonesia Angel Anandita; Eraskaita Ginting; Sonia Nurprameswari
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 3 No 1 (2025)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v3i1.1462

Abstract

Work life balance is the ability to balance work with personal life to achieve a good quality of life. Imbalances can trigger stress, family conflicts, and mental health disorders. Factors such as time management, stress management, workload, and social demands contribute to this balance. The purpose of this study is to find out how the pattern of family communication with work-life balance in employees of Bank Syariah Indonesia Sudirman Palembang Branch Office. This study uses a qualitative method with a phenomenological approach. This study uses the role theory developed by Ralph Linton in 1936, the informants in this study are 10 informants. The results of the study showed that the informants tried to maintain a balance by prioritizing family at important times. Family communication patterns in managing work-life balance are reflected through proactive communication, the use of technology, and quality time together. Informants maintain emotional connections by involving families in time-related decision-making, informing families if work requires extra time, and spending time together outside of work hours. This strategy is in line with role theory, which emphasizes the importance of effective communication and time management to reduce conflict, maintain balance, and support the psychological and social well-being of employees. The results of this study have important implications for employees, companies, and families in supporting work-life balance. Companies, especially Bank Syariah Indonesia Sudirman Palembang Branch Office, can consider policies that support work flexibility, workload management, and employee welfare programs to reduce stress and increase productivity.
PEMANFAATAN MEDIA SOSIAL FECEBOOK DALAM KOMUNIKASI PEMASARAN DIGITAL RUMAH SUBSIDI PADA CLUSTER CENDANA BY GRAND CITRA MANDIRI Zaki Alfarizi; Abdur Razzaq; Sonia Nurprameswari
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.345

Abstract

This study aims to analyze the role of social media in the marketing strategy of subsidized housing using a qualitative descriptive approach in the Cendana Cluster by Grand Citra Mandiri. Using qualitative methods, this study describes how social media platforms, such as Facebook, are used to optimize the marketing of subsidized housing targeted at low-income households. Social media is utilized to disseminate information, increase interaction with potential buyers, and effectively expand market reach. The results show that marketing communication strategies through social media can increase consumer trust, accelerate the sales process, and reduce promotional costs. The use of visual content, segmented advertising, and direct interaction significantly contributed to increasing interest in purchasing subsidized housing in the Cendana Cluster. In conclusion, social media plays a strategic role in supporting the efficient and effective marketing of subsidized housing.
Strategi Komunikasi Kampanye dalam Meningkatkan Kesadaran Masyarakat Mengenai Pentingnya Pengelolaan Arsip di Dinas Kearsipan Provinsi Sumatera Selatan Deace Eksci Asista; Sonia Nurprameswari
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 1 (2025): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i1.350

Abstract

This study aims to analyze the campaign communication strategy implemented by the Archives Agency of South Sumatra Province (Sumsel) in an effort to raise public awareness about the importance of archive management, and to identify the resulting obstacles and impacts. The research method used is descriptive qualitative, with data collection techniques through in-depth interviews, observation, and documentation studies. The results showed that the Archives Agency of South Sumatra used a mixed-media approach, integrating face-to- face media (archival training and exhibitions) and digital media (social media and websites). The main obstacles faced included the limited human resources for communication and internal digital infrastructure, as well as low public interest and external geographical challenges. Overall, this strategy proved to be effective in providing measurable positive impacts on increasing cognitive (knowledge), affective (attitude), and conative (behavior/active participation) awareness of the community and Regional Apparatus Organizations (OPD) regarding the importance of archiving discipline
Co-Authors Abdur Razzaq Angel Anandita Deace Eksci Asista Dita Yuliana Eraskaita Ginting Nanda Januarti Effendi Sepriadi Saputra Zaki Alfarizi