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Sukirno, Zakaria Lantang
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Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Tourism and Creativity

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Strategic Planning Promosi Pariwisata Museum DPR di Era Digital Sukirno, Zakaria Lantang; Haroni, Nanang
Journal of Tourism and Creativity Vol. 6 No. 2 (2022): Sport Tourism and Event
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i2.30685

Abstract

Museum is one of tourism destination that faces a huge challenge in this digital era and that happens on DPR Museum at Jakarta. To face that challenge, it needs a promotion strategy applying digital marketing. How is Museum DPR tourism promotion strategy in this digital era? This research based on concepts of strategic planning, SOSTAC (Situation analysis, Objective, Strategy, Tactics, Actions, Control), tourism marketing, and digital marketing. For the methodology, this research uses interpretive paradigm, political significant sampling with the Head of Museum Association as the informant, and domain analysis as the data analysis technique. The result describes that the strategic planning and SOSTAC applied have not been ideal because of the problem that has been experienced by the DPR Museum.
Komunikasi Krisis Kebijakan Karantina Hotel Terhadap Citra Pariwisata Purwantoro, Tono; Sukirno, Zakaria Lantang
Journal of Tourism and Creativity Vol. 7 No. 2 (2023): Marine Tourism
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v7i2.43157

Abstract

The impact of Covid-19 in Indonesia has not ended until November 28 2022 there is 36,057 people were exposed and 4,516,480 people were confirmed since the first Covid-19 declare. The government's anticipation during the January 2022 pandemic closed entry for arrivals from various countries through policy number 14 dated 13 October 2021 and No. 1 of 2022 concerning the behavior of entry points, quarantine places and RT-PCR obligations for Indonesian citizens traveling abroad for 10-14 days. International travelers, according to the Decree, are required to quarantine 5 x 24 hours for those who have been vaccinated and 14 x 24 hours from countries with a high escalation of positive cases. The policy was updated January 1 2022 for a 12x24 hour quarantine period, changing February 2022 to have an impact on the tourism industry, especially hospitality. The hotel quarantine policy drew criticism after the Task Force issued a list of 66 hotels. Efforts to revive the hospitality industry through political economy. Public policy is the answer to the problem. Often policies conveyed through government communications foster crisis communication as a result of the contents of the message being conveyed there are irregularities. Crisis communication occurs when negative news about the difficulty and lengthy time of getting hotel quarantine colors the media pages.
Co-Authors Alma Mandjusri, Alma Haroni, Nanang Irfan, Edoardo Purwantoro, Tono Setyowati Karyaningtyas, Setyowati