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SELF-AFFIRMATION AS A SOCIAL MEDIA CULTURAL CONSTRUCTION: A STUDY OF ERICK THOHIR'S POLITICAL EXPRESSION ON TIKTOK Mustaqim, Andika Hendra; Haroni, Nanang
QAULAN: Journal of Islamic Communication Vol. 5 No. 2 (2024): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/qaulan.v5i2.10132

Abstract

Abstract: Self-affirmation is an affirmation that reflects a person's views and ways of thinking through statements and attitudes. It is often associated with someone's position that shows the vision and mission that is carried out. Self-affirmation can be shown by people through various content on social media, including TikTok. For government officials or politicians, self-affirmation is an attempt to form an image on social media by displaying various political expressions. This study aims to explore the strategy and impact of self-affirmation as an image construction on Erick Thohir's TikTok account. By using qualitative content analysis, this study seeks to reveal self-affirmation with thematic analysis, which related to Nahdatul Ulama (NU) and the Indonesian Football Association (PSSI). This research found that the self-affirmation strategy used by Erick Thohir on TikTok is to prioritize creative and entertaining content. The impact of the self-affirmation that Erick Thohir pointed out was constructing his own identity with NU supporters and Indonesian football fans, as well as the formation of political polarization. Various contents on TikTok are able to support Erick Thohir's self-affirmation in his efforts to become a candidate for vice president in the upcoming 2024 elections. Keywords: Self Affirmation; Social Media Image; Expression; TikTok; Erick Thohir Abstrak: Afirmasi diri merupakan afirmasi yang mencerminkan pandangan dan cara berpikir seseorang melalui pernyataan dan sikap. Seringkali dikaitkan dengan jabatan seseorang yang menunjukkan visi dan misi yang diembannya. Penegasan diri bisa ditunjukkan masyarakat melalui berbagai konten di media sosial, termasuk TikTok. Bagi pejabat pemerintah atau politisi, afirmasi diri merupakan upaya membentuk citra di media sosial dengan menampilkan berbagai ekspresi politik. Penelitian ini bertujuan untuk mengeksplorasi strategi dan dampak afirmasi diri sebagai konstruksi citra pada akun TikTok Erick Thohir. Dengan menggunakan analisis isi kualitatif, penelitian ini berupaya mengungkap afirmasi diri dengan analisis tematik, yaitu terkait Nahdatul Ulama (NU) dan Persatuan Sepak Bola Seluruh Indonesia (PSSI). Penelitian ini menemukan bahwa strategi afirmasi diri yang digunakan Erick Thohir di TikTok adalah dengan mengutamakan konten yang kreatif dan menghibur. Dampak dari penegasan diri yang diutarakan Erick Thohir adalah terkonstruksinya identitas diri di kalangan pendukung NU dan suporter sepak bola Indonesia, serta terbentuknya polarisasi politik. Beragam konten di TikTok mampu mendukung penegasan diri Erick Thohir dalam upayanya menjadi calon wakil presiden pada pemilu 2024 mendatang. Kata Kunci: Afirmasi Diri; Gambar Media Sosial; Ekspresi; TikTok; Erick Thohir
Reification of religious figures in azab genre religious sinetron: An interpretative phenomenological analysis Haroni, Nanang; Arianti, Gusmia; Weaham, Muhammadroflee; Hamid, Abdul
Jurnal Ilmu Dakwah Vol. 44 No. 2 (2024): Vol. 44 No. 2 (2024)
Publisher : Faculty of Dakwah and Communication, Walisongo State Islamic University

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Abstract

Purpose - To examine the phenomenon of reification in the presence of religious figures in Indonesian "azab" genre religious television series through the lens of Axel Honneth's theory of recognition. Method - This study employs an interpretative phenomenological analysis (IPA) and collects data through in-depth interviews with six informants (religious figures/actors, TV producers, directors, scriptwriters) involved in the production of "azab" genre religious television series. Results - This study indicates that individuals involved in the production of "azab" genre television series tend to neglect the antecedents of recognition—as per Honneth's concept of reification—such as the formation of identity and the role of media as a platform for da'wah. This neglect of recognition is influenced by interpersonal dynamics among workers and the market-driven pressures of the production environment. Implications -  This article offers a deeper understanding of the reality of the commodification of religion (Islam) and the perspectives of audiences who consume religious television, which is often positioned as a means of da'wah. Originality/Value - Theoretically, this article offers a new perspective on the dynamics and representation of religion (Islam) in the media. Through this, it is possible to develop academic critical strategies towards media and stakeholders who have a responsibility to improve religious broadcasting on television. *** Tujuan - Mengkaji fenomena reifikasi dalam kehadiran tokoh agama pada sinetron religi genre "azab" di Indonesia melalui lensa teori pengakuan Axel Honneth. Metode – Penelitian menggunakan metode Analisis Fenomenologi Interpretatif dan pengumpulan data melalui wawancara mendalam dengan enam informan (tokoh agama/pemain, produser TV, sutradara, penulis skenario) yang terlibat dalam produksi sinetron religi genre "azab." Hasil – Penelitian ini menunjukkan bahwa individu yang terlibat dalam produksi serial televisi bergenre "azab" cenderung melupakan pengakuan anteseden—seturut konsep reifikasi Axel Honneth-- terkait makna dan identitas diri,  juga tentang aspek lain seperti  media sebagai platform dakwah, serta peran tokoh agama di dalamnya. Kondisi melupakan pengakuan ini dipengaruhi dinamika interpersonal di antara pekerja dan tekanan lingkungan produksi yang digerakkan pasar. Implikasi – Artikel ini menyuguhkan kedalaman realitas pemaknaan isu-isu agama (Islam) dari perspektif pelaku industri sinetron religi yang secara umum diklaim sebagai sarana dakwah untuk melengkapi perspektif yang relatif populer dalam kajian media dan agama seperti komodifikasi. Orisinalitas/ Nilai – Artikel ini menampilkan cara pandang baru dalam melihat dinamika hubungan sekaligus representasi agama (Islam) di media. Melalui ini, dimungkinkan pengembangan strategi kritik akademik terhadap media dan stakeholder yang memiliki kaitan tanggungjawab dengan pentingnya memperbaiki siaran agama di televisi.
Media Sosial TikTok dalam Fenomena Matinya Kepakaran (Studi Netnografi pada Dokumenter “Dirty Vote”) Rizqullah, Muhammad Shaddam; Arianti, Gusmia; Haroni, Nanang; Karolina, Cut Meutia
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 3 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i3.1400

Abstract

Social media algorithms allow for information bias, leading to what Tom Nichols calls the “death of expertise”. In social media, expertise tends to be viewed sceptically. Instead, influencers and buzzers are often used as references even though their traces of expertise are not clear and proven. “Dirty Vote”, a political documentary featuring experts as the main actors shows this phenomenon. Experts, in this context, are not considered objective and independent. This research will explain the phenomenon of the “death of expertise” by describing comments reflected in the political documentary “Dirty Vote” on TikTok social media. Through the qualitative netnography method, this research takes comment data from 3 accounts with the top searches related to the short video “Dirty Vote”. The study shows that the phenomenon of “death of expertise” is true on TikTok with several highlights: (1) the inability of metacognition that tends to corner the role of experts and believe in things beyond substance; (2) the lack of digital literacy that uses provocative language, lead opinions and denigrates expertise; (3) the emergence of repeated comments that are indicated to be systematic and come from political buzzers who counter opinions. Openness is needed, and people on social media should be more open when viewing information. This phenomenon can be developed in other social media domains using different methods.
REIFICATION OF DA'WAH MEANING THROUGH MEDIA AMONG PRACTITIONERS OF THE "AZAB" SUB-GENRE RELIGIOUS SOAP OPERA Haroni, Nanang; Hamad, Ibnu; Eriyanto
Jurnal Ranah Komunikasi Vol 9 No 1 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

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Abstract

This study examines how behind-the-scenes practitioners of the "azab" (divine punishment) sub-genre religious television dramas perceive da'wah (Islamic proselytizing) through television media and the role of religious preachers within it, viewed through the lens of Axel Honneth's theory of recognition. For Honneth, recognition is a fundamental human need in the process of identity and integrity formation. Conversely, misrecognition can lead to social pathologies. This misrecognition is what Lukács termed reification—the objectification of abstract values. Complex values are simplified and treated merely as tools or commodities for profit. Through Interpretative Phenomenological Analysis (IPA) and in-depth interviews with those involved in the production of these dramas, the research found that while the shows are considered an effective means of da'wah and the media provides a platform for it, this recognition is superficial. Within this dynamic, spiritual values are reified into profit-oriented messages. The role of the preachers in the production serves only to provide religious legitimacy. At the same time, the content of the da'wah is subordinated to industrial interests, sacrificing the empowerment of spiritual messages.
Pendampingan Penerapan Sistem Jaminan Produk Halal Rumah Potong Ayam Cari Berkah, Desa Pagelaran, Malingping, Kabupaten Lebak, Banten Jameelah, Maryam; Azis, Lukman; Haroni, Nanang; Adelina, Nadya Mara; Destirana, Shalwa; Husna, Alya; Said, Abdur Rahman Dimas; Pamungkas, Rio Putra; Abdillah, Aziz; Rosianajayanti, Rosianajayanti; Zahra, Syarifah Fatimah
Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS) Vol 4, No 1 (2024): Desember 2024
Publisher : UniversitasAl Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/psn.v4i1.3562

Abstract

Abstrak Rumah Potong Ayam (RPA) memiliki peran penting dalam rantai produksi produk halal, namun RPA di Desa Pagelaran, belum memiliki sertifikat halal. Adapun akses terdekat produk ayam bersertifikat halal masih berjarak lebih dari lima puluh kilometer dari lokasi desa. Hal ini menjadi suatu permasalahan serius mengingat ayam potong merupakan produk industri hulu, yang dapat mempengaruhi status kehalalan produk lainnya. Permasalahan ini dapat diatasi dengan adanya kegiatan pengabdian masyarakat yang bertujuan untuk meningkatkan penerapan sistem jaminan halal pada mitra RPA Cari Berkah pada proses pengajuan sertifikasi halal. Kegiatan ini terdiri dari tahap sosialisasi, pelatihan juru sembelih halal dan penerapan sistem jaminan halal, dan pendampingan pengurusan sertifikasi halal. Hasil kegiatan abdimas menunjukkan adanya perbaikan fasilitas produksi, penerapan sistem jaminan halal, serta terpenuhinya berbagai dokumen standar sistem jaminan halal. Hasil menunjukkan bahwa terdapat perbaikan fasilitas produksi pada mitra RPA mencapai 77% dari standar nasional untuk rumah potong unggas, terdapat peningkatan penerapan sistem jaminan halal 20-100% dibandingkan kondisi awal. Selain itu, seluruh dokumen standar sistem jaminan halal dapat dipenuhi melalui kegiatan pendampingan yang dilakukan. Hasil audit oleh Lembaga Pemeriksa Halal menunjukkan mitra mampu menerapkan sistem jaminan halal dengan perolehan grade A. Kegiatan abdimas diharapkan dapat meningkatkan kesadaran masyarakat sekitar dalam mewujudkan wajib halal oktober 2024.Kata kunci: Desa Pagelaran, Rumah Potong Ayam,  Sertifikasi Halal.
The Working Women's Travelling Trend in Covid 19 Post Pandemic Era Sukirno, Zakaria Lantang Sukirno; Haroni, Nanang; Kulau, Febriansyah Kulau
Journal of Tourism and Creativity Vol. 9 No. 1 (2025): Creative Generation & Destination
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v9i1.53387

Abstract

Women are one of the active segments of travelers. This research aims to explore the travel choices of working women. The type of research is exploratory to gain knowledge about post-pandemic travel trends. The results describe that unmarried working women prefer to travel independently or in small groups. Four types of tourist attractions are trending among the informants: nature tourism, cultural tourism, artificial tourism, and event tourism. Nature tourism is the main choice because it is in the open air. Other types of tourist attractions are also favored but are not the main choice for now. Travel is for fun, gaining knowledge, new experiences, shopping for souvenirs, especially local products, and relieving boredom from routine. Informants believe that post-pandemic tourism activities should still adhere to cleanliness, health, safety, and comfort. The post-pandemic era encourages informants to choose safe tourist attractions that meet CHSE standards, aiming to help the government's program in preventing the spread of the COVID-19 pandemic and promoting a healthy lifestyle.