Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal TOFEDU: The Future of Education Journal
Asmuni Asmuni
Universitas Islam Negeri Raden Fatah Palembang
Education Languange, Linguistic, Communication & Media Mathematics Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Islamic Religious Education Service Marketing Management at KUA Talang Ubi Asmuni Asmuni; Zainal Berlian; Ahmad Zainuri
The Future of Education Journal Vol 3 No 5 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.283

Abstract

Islamic religious education is one of the important sectors in the development of a community with character and noble values. The KUA Talang Ubi, as a religious institution, plays an active role in providing Islamic education services, including pre-marriage counseling and family education for a harmonious family life (sakinah). This study aims to analyze the implementation of service marketing management elements at KUA Talang Ubi, focusing on product, place, process, promotion, and physical evidence. Using a descriptive qualitative approach, this research identifies the successes and challenges in managing Islamic education services. The findings indicate that although the marketing management implementation is running well, there are still challenges such as the lack of adoption of the SIMKAH technology by the community and inconsistent implementation of standard operating procedures (SOP). This article offers recommendations in the form of intensive training for the community, improved communication quality, and staff training.
Co-Authors Ahmad Zainuri Zainal Berlian