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All Journal TOFEDU: The Future of Education Journal
Zefri Efdison
Sekolah Tinggi Ilmu Ekonomi Sakti Alam Krinci
Education Languange, Linguistic, Communication & Media Mathematics Other

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The The Influence of E-Service Quality on E-Customer Loyalty Through E-Satifcation as a Mediation in Indonesian Social Media Commerce Zefri Efdison; Anggil Nopra Lova; Dorris Yadewani; Erni Febrina Harahap
The Future of Education Journal Vol 3 No 5 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.300

Abstract

This research aims to determine the effect of e-service quality on e-customer loyalty mediated by e-satisfaction among social media commerce users in Indonesia. The sample of this research was 100 respondents. Data was collected using a questionnaire that had been tested for validity and reliability. The data analysis technique used is descriptive analysis using SEM Amos 22. The results of the research show that there is a significant direct influence between e-service quality on e-satisfaction and e-customer loyalty among social media commerce users. There is a partial influence of the mediating impact of e-satisfaction between e-service quality on e-satisfaction and e-customer loyalty on social media commerce users. This shows that customer satisfaction can be built through good service so that customers do not switch to competitors.
The Influence of Shopee's Brand Ambassador and "Free Shipping" Tagline on Purchase Decisions by STIE Sakti Alam Kerinci Students Zefri Efdison; Rahul Efridozel; Dorris Yadewani; Anggil Nopra Lova; Erni Febrina Harahap
The Future of Education Journal Vol 4 No 7 (2025): Continued
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i7.949

Abstract

In the modern era, society's dependence on technology, particularly the internet, has brought significant changes in lifestyle, including shopping behavior. E-commerce, as a form of electronic commerce, is rapidly evolving as a mechanism for exchanging goods and services over the internet. This study aims to measure the influence of brand ambassadors and the "Gratis Ongkir" (Free Shipping) tagline of Shopee on the purchasing decisions of STIE Sakti Alam Kerinci students. The research results indicate a relatively low impact of both factors, with a Coefficient of Determination value of 14.3%. Despite being low, this value provides an initial overview of the extent to which the model can explain variations in students' purchasing decisions. The analysis reveals that the partial influence of brand ambassadors on purchasing decisions is 0.41%, while the "Gratis Ongkir" tagline has an impact of 0.34%. Although these figures are relatively low, it is important to note that low values do not necessarily reflect insignificance. The reduced impact could be influenced by complex factors and variables not measured in the study. The Coefficient of Determination value of 14.3% indicates that the constructed model can explain a small portion of the variation in purchasing decisions among STIE Sakti Alam Kerinci students.
Co-Authors Anggil Nopra Lova Dorris Yadewani Erni Febrina Harahap Erni Febrina Harahap Rahul Efridozel