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All Journal SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Inas Amatullah
Universitas Negeri Malang
Education Social Sciences Other

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FASHION DESIGN CREATIVITY IN THE DIGITAL ERA: THE INFLUENCE OF AI ON PINTEREST, DESIGN APPS, AND K-POP TRENDS Sriwahyuningsi Hamar; Nurul Hidayati; Muhammad Aris Ichwanto; Marsono; Inas Amatullah
SOSIOEDUKASI Vol 15 No 2 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i2.8278

Abstract

Study This aim For analyze influence Pinterest AI usage , app digital design , and K-pop trends towards creativity design fashion Vocational high school students majoring in Fashion Design. Research use approach quantitative with method survey correlational , involving 232 students from three different vocational schools . Data analyzed use Structural Equation Modeling (SEM) via device AMOS software . Research results show that Pinterest's use of AI has influence significant to use application digital design and in direct increase creativity design fashion students . Application digital design is also proven give contribution positive to creativity student in designing fashion . Although K-pop trend is not show influence significant direct​ to creativity , but own potential influence No direct through improvement Pinterest AI usage and apps design . findings This indicates that integration digital technology and culture popular can be an effective strategy in increase competence creative students in the field design fashion . Research This give implications important for development curriculum and learning strategies that are oriented towards needs digital fashion industry .
THE INFLUENCE OF FAST FASHION AND VISUAL SOCIAL MEDIA ON STUDENTS' CONSUMER BEHAVIOR : A HIRARCHICAL MULTIPLE REGESSION STUDY Inas Amatullah; Didik Nurhadi; Nurul Hidayati; Sriwahyuningsi Hammar
SOSIOEDUKASI Vol 15 No 3 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i3.8848

Abstract

The development of visual social media has changed the way students access information and consume fashion products. For fashion students, social media is not only used for personal interests, but also as a learning medium to keep up with fashion developments. This duality of functions then blurs the line between academic needs and consumption of fashion products, making them a vulnerable group to the urge to consume fashion products, especially fast fashion products. This study aims to examine the influence of fast fashion, Instagram, and Pinterest in influencing the consumer behavior of fashion products among students. This research is explanatory with a quantitative approach. The population of this study is Bachelor of Fashion Design Education and Bachelor of Applied Fashion Design students at the State University of Malang, with a total sample of 160 respondents taken through purposive random sampling technique. Data were collected using a questionnaire and analyzed using hierarchical multiple regression analysis techniques. The results show that, overall, the three variables together explain with R2 of 20.6% of the variation in students’ consumption behavior. Specifically, fast fashion is the dominant predictor, exerting a significant positive influence with a standard beta of 0.289. The inclusion of the Instagram variable also exerts a significant influence due to several factors, such as the FoMO phenomenon. Conversely, the inclusion of the Pinterest variable actually had a significant negative effect on consumer behavior. This suggests that Pinterest serves more as a source of inspiration for creative ideas and academic design than directly encouraging impulsive purchases among students.
Co-Authors Didik Nurhadi Marsono Muhammad Aris Ichwanto Nurul Hidayati Nurul Hidayati Sriwahyuningsi Hamar Sriwahyuningsi Hammar