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All Journal International Journal of Management Analytics (IJMA)
Ardiansyah PS, Tri Endi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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E-Service and Features on Banking Customer Satisfaction in the Tangerang City Area Ardiansyah PS, Tri Endi
International Journal of Managemen Analytics (IJMA) Vol. 2 No. 1 (2024): January 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijma.v2i1.1181

Abstract

This research aims to determine the effect of E-Service and Features on customer satisfaction levels. The research used the probability sampling technique where calculations were by using the Bernoulli formula. partially the E-Service variable has a positive effect on Customer Satisfaction, with the result tcount is higher than ttable, namely 4.495 and 1.661. The feature has a positive effect on Customer Satisfaction, the result tcount is higher than ttable, namely 6.836 and 1.661. Simultaneously the variables E-Service, and Features have a positive effect on Customer Satisfaction with Fcount being higher than Ftable or 31.666 and 3.09. The value of the multiple regression equation Y = 19.979+ .035X1 +0,468X2, and the coefficient of determination is 60.1 percent.
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