Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis Nusantara
Rijalul Fhikri
Sekolah Tinggi Ilmu Administrasi Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen di Kedai Kopi Soedjenk Kota Bengkulu Siti Yuningsih; Samsul Akmal; Rijalul Fhikri
Jurnal Adminitrasi Bisnis Nusantara Vol 5 No 2 (2026): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v5i2.377

Abstract

The purpose of this study, among others, to determine the effect of product quality on consumer satisfaction at the Soedjeng Coffee Shop, Bengkulu City. This research is quantitative research. The population in this study were all consumers of the Bengkulu City Soedjenk coffee shop. The sample used in this study were 60 people. In this study, researchers used data collection methods by means of observation, interviews and distributing q`uestionnaires. Further data analysis used a simple linear regression analysis instrument test, coefficients, determination, and also hypothesis testing. The results of this study indicate that product quality has a positive and significant effect on consumer satisfaction.
Co-Authors Samsul Akmal Siti Yuningsih