Garuda - Garba Rujukan Digital

Analysis of Marketing Strategy to Increase the Number of Students at Primagama Educational Institution Bengkulu Branch Samsul Akmal; Solichin Solichin
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 2 (2021): DESEMBER
Publisher : Penerbit ADM Bengkulu

This study aims to re-analyze the marketing strategy carried out by Primagama educational institutions in order to increase the number of students. The analytical method used in this research is SWOT analysis. SWOT is an acronym for the initial letters, namely Strengths (strengths), Weaknesses (weaknesses), Opportunities (opportunities) and Threats (Threats). SWOT analysis can be processed if internal factors have been obtained, namely Strengths (S) and Weaknesses (W), external factors Opportunity (O) and Threats (T). From the results of processing the questionnaire data and other data, it is found that the point in quadrant I in the SWOT diagram means that Primagama Bengkulu branch is in a very favorable situation. Primagama Bengkulu branch has great opportunities and strengths so that they can take advantage of existing opportunities. The strategy applied in this condition is to support an aggressive policy (growth oriented strategy.

Analisis Peningkatan Performa Dosen Menggunakan Konsep Job Demand-Control Support M. Yusuf Alfian Rendra Anggoro KR; Harun Samsudin; Samsul Akmal; Pandu Adi Cakranegara; Abdurohim Abdurohim
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5277

This study aims to determine the effect of work stress which includes role conflict and workload on employee performance, especially at university lecturers in Banten. Respondents in this study were 106 lecturers from 13 universities in Banten. Data analysis using multiple linear regression with the help of the SPSS 20 program. The results of this study indicate that workload has a negative and significant effect on employee performance, but role conflict has a negative and not significant effect on employee performance. Simultaneously, role conflict and workload have a significant effect on employee performance. The implication of this research is expected to provide information and input to relevant institutions (university leaders), especially universities in Banten in their efforts to minimize the impact of negative work stress on employee performance.

Tourist Perception of the Quality of MSME Products and Services in Tourist Destinations Samsul Akmal; Agung Zulfikri; Rahmat Al-Hidayat; Priyo Sasmito
West Science Journal Economic and Entrepreneurship Vol. 1 No. 05 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

This study describes tourist perceptions of the quality of MSME products and services in Ciletuh Sukabumi Geopark tourist destinations. This study used a quantitative approach with a survey method using a structured questionnaire to 200 tourist respondents visiting the Ciletuh Sukabumi Geopark. The collected data is then analyzed using descriptive analysis techniques and factor analysis to determine the factors influencing travelers' perceptions. The results showed that most respondents positively assessed the quality of MSME products and services in the Ciletuh Sukabumi Geopark. However, several aspects need to be improved, such as product quality and product variations offered. Based on factor analysis, the most influential factor on tourist perception is product quality, followed by service quality and product variety. The results of this study have significant ramifications for tourism destination managers and MSMEs in the Ciletuh Sukabumi Geopark, who want to raise the caliber of their goods and services to satisfy visitors' demands and expectations. Additionally, as part of a strategy for sustainable tourism development, this research can help policymakers in the tourism industry pay more attention to the growth of MSMEs in tourist destinations.

Pemberdayaan Ekonomi Masyarakat Melalui Pelatihan Kewirausahaan dan Akses Pembiayaan Bambang; Achmad Abdul Azis; Ummu Kalsum; Samsul Akmal; Alfiana; Fadila Almahdali
Easta Journal of Innovative Community Services Vol 1 No 03 (2023): Easta Journal of Innovative Community Services (EJINCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejincs.v1i03.122

Penelitian ini berfokus pada pemberdayaan ekonomi masyarakat melalui pelatihan kewirausahaan dan akses keuangan bagi pengusaha pertanian di Geger Bitung. Penelitian ini bertujuan untuk menilai kondisi kewirausahaan pertanian saat ini, mengkaji dampak pelatihan kewirausahaan dan akses terhadap pembiayaan, serta mengidentifikasi faktor-faktor yang mempengaruhi pemberdayaan ekonomi masyarakat. Data dikumpulkan melalui survei, wawancara, dan sumber-sumber sekunder. Temuan menunjukkan bahwa pelatihan kewirausahaan berpengaruh positif terhadap pertumbuhan bisnis, peningkatan pendapatan, dan adopsi inovasi di kalangan pengusaha pertanian. Akses keuangan memainkan peran penting dalam meningkatkan kinerja keuangan, kapasitas investasi, dan peluang perluasan usaha. Mengintegrasikan pelatihan kewirausahaan dan akses keuangan menghasilkan efek sinergis, yang mengarah pada pemberdayaan ekonomi yang lebih besar. Tantangan yang teridentifikasi termasuk akses pasar yang terbatas, kurangnya fasilitas pengolahan bernilai tambah, dan infrastruktur yang tidak memadai. Strategi yang direkomendasikan meliputi penguatan program pelatihan, peningkatan akses keuangan, peningkatan hubungan pasar, dan investasi di bidang infrastruktur pedesaan. Penerapan strategi ini dapat mendorong pertumbuhan ekonomi yang berkelanjutan, meningkatkan mata pencaharian, dan mendorong pemberdayaan ekonomi masyarakat di Geger Bitung.

PENGARUH PROGRAM KETAHAN PANGAN DANA DESA TERHADAP PEREKONOMIAN MASYARAKAT DESA Samsul Akmal; Solichin Solichin
Jurnal Adminitrasi Bisnis Nusantara Vol 2 No 1 (2023): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v2i1.84

Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Program Ketahan Pangan Dana Desa Terhadap Perekonomian Masyarakat .Teknik pengambilan sampel dalam penelitian ini menggunakan Penelitian ini adalah penelitian yang menggunakan metode penelitian campuran (mix method), yaitu suatu penelitian dengan menggabungkan dua bentuk penelitian yang telah ada sebelumnya yaitu penelitian kualitatif dan penelitian kuantitatif. Metode analisis data menggunakan wawancara, observasi dan dokumentasi. Program Ketahan Pangan naik sebesar 1 satuan maka akan berdampak pada peningkatan Ekonomi Masyarakat sebesar 0,287 satuan. Hal ini tertu saja sejalan dengang dengan tujuan dari Program Ketahan Pangan yaitu Meningkatkan ketersediaan pangan baik dari hasil produksi masyarakat Desa maupun dari lumbung pangan Desa; Meningkatkan keterjangkauan pangan bagi warga masyarakat Desa; dan Meningkatkan konsumsi pangan yang beragam, bergizi seimbang, aman, higienis, bermutu, tidak bertentangan dengan agama, keyakinan, dan budaya masyarakat, serta berbasis pada potensi sumber daya lokal. diketahui bahwa nilai t hitung adalah sebesar 5,767 yakni lebih besar dari nilai t tabel sebesar 1,660 dan dengan nilai sig = 0,000 lebih kecil dari 0,05 sehingga H0 ditolak dan H2 diterima. Artinya, program ketahan pangan berpengaruh positif dan signifikan secara parsial terhadap kemiskinan.

Analisis Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Keputusan Pembelian di Aneka Usaha Percetakan Area Printing Gustini Gustini; Azuwandri Azuwandri; Samsul Akmal
Jurnal Adminitrasi Bisnis Nusantara Vol 2 No 2 (2023): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v2i2.125

This study aims to determine the effect of service quality and product quality on purchasing decisions partially. The sampling method is purposive sampling method with a sample of 100 respondents. The analytical method used is quantitative analysis. The results showed that partially the service quality variable had a positive and significant effect, the product quality variable had a positive and significant effect. The coefficient of determination shows that 88.8% of service quality variables and product quality affect purchasing decisions, while the remaining 11.2% is influenced by other variables not examined.

OPTIMALISASI CERDAS TATAKELOLA PARIWISATA BERKELANJUTAN Desita Rahayu; Supawanhar Supawanhar; Samsul Akmal; Gustini Gustini; Salehan Salehan
Jurnal Semarak Mengabdi Vol 2 No 2 (2023): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v2i2.101

Era normal baru merupakan titik balik penataan dan pembangunan sektor pariwisata berkelanjutan yang harus melibatkan mutiaktor dan jaringan, agar potensi pariwisata yang ada tidak hanya mendatangkan keuntungan tapi juga tetap berkelanjutan. Tatakelola pariwisata berkelanjutan di era transformasi digital yang berkaitan pula dengan program desa cerdas. Salah satu pilar desa cerdas adalah cerdas tata kelola dalam hal ini tata kelola pariwisata dengan memanfaatkan website desa. Tim pengabdian pada masyarakat dari Sekolah Tinggi Ilmu Administrasi Bengkulu bersama multiaktor berupaya melakukan optimalisasi cerdas tatakelola pariwisata berkelanjutan dengan pembuatan plang berbarcode yang terkoneksi dengan website, mengembangkan dan melengkapi website desa, melakukan sosialisasi cerdas lingkungan, dan beberapa aktifitas penunjang pariwisata lainnya. Pengabdian pada masyarakat di desa Harapan telah terlaksana, mulai dari program umum sampai dengan program khusus. Multistakeholder terlibat dalam kegiatan, dan sangat mendukung tahap demi tahap kegiatan. Namun demikian upaya cerdas tatakelola pariwisata harus tetap dilakukan walaupun tanpa kelompok akademisi, karena tanpa pilar cerdas tatakelola maka pariwisata hanya akan menjadi upaya eksploitasi semata, dengan cerdas tatakelola diharapkan pembangunan sektor pariwisata tida hanya menguntungkan bagi generasi sekarang tapi tetap menghasilkan manfaat untuk generasi yang akan datang.

Pelatihan Literasi Digital (Cakap Dalam Menggunakan Media Teknologi Desa Penembang Kecamatan Merigi Kelindang Kabupaten Bengkulu Tengah Dhika Alfatah; Ridianto Ridianto; Romdana Romdana; Samsul Akmal; Mulyadi Mulyadi
Jurnal Semarak Mengabdi Vol 3 No 1 (2024): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v3i1.154

In this day and age, the use of technology has become very fast and massive, and today's technology users do not look at age and gender status with easy use. Digital is a form of modernization where everything can be done through sophisticated equipment to make people's affairs easier. This is what drives the way a person's perspective on living an increasingly sophisticated life today. The aim of writing the article is to present opportunities and challenges in building the character of the Penembang village community, who are competent with technology and digital literacy. Based on the research results, the research conclusion is that digital literacy has positive and negative impacts on each individual and society, depending on whether they can master the technology used today.

Analysis of Marketing Strategy to Increase the Number of Students at Primagama Educational Institution Bengkulu Branch Samsul Akmal; Solichin Solichin
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 2 (2021): DESEMBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v1i2.357

This study aims to re-analyze the marketing strategy carried out by Primagama educational institutions in order to increase the number of students. The analytical method used in this research is SWOT analysis. SWOT is an acronym for the initial letters, namely Strengths (strengths), Weaknesses (weaknesses), Opportunities (opportunities) and Threats (Threats). SWOT analysis can be processed if internal factors have been obtained, namely Strengths (S) and Weaknesses (W), external factors Opportunity (O) and Threats (T). From the results of processing the questionnaire data and other data, it is found that the point in quadrant I in the SWOT diagram means that Primagama Bengkulu branch is in a very favorable situation. Primagama Bengkulu branch has great opportunities and strengths so that they can take advantage of existing opportunities. The strategy applied in this condition is to support an aggressive policy (growth oriented strategy.

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search