Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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All Journal Amkop Management Accounting Review (AMAR)
Indra Siswanti
Universitas Mercu Buana, Jakarta, Indonesia
Humanities Economics, Econometrics & Finance Social Sciences

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Optimizing Social Media Marketing Strategies to Improve The Business Sustainability of MSMEs Lies Hendrawan Krisnawati; Indra Siswanti; Yanto Ramli; Cristina Catur Widayati
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3558

Abstract

Social media marketing strategies are a key element in maintaining and improving the sustainability of Micro, Small, and Medium Enterprises (MSMEs) businesses. The research, in the form of a Systematic Literature Review (SLR) PRISMA, used a Boolean search using PICO and SPIDER and identified 2446 initial articles from international journals (Scopus, ScienceDirect, Springer, Wiley, IEEE, Web of Science, and Google Scholar). The data was omitted, so that the final results were 32 journals. Bibliomatrix analysis, in the form of Vos Viewer, along with Inclusion, Exclusion, and Quality Criteria. Research shows that social media marketing strategies significantly improve MSME sustainability through customer engagement, relevant content, and the integration of adaptive digital technologies. The theoretical benefits of formulating social media relationships, which are helpful in the academic world, and the practical benefits of this approach as a digital strategy for MSME actors, as well as its implications for government and policy, for transformation recommendations.
Determinants to Enhance the Sustainable Business of Islamic Banks: A Comprehensive Review for Future Research Agenda Mohammad Yamin; Indra Siswanti; Augustina Kurniasih; Yudhi Herliansyah
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3669

Abstract

The sustainability of Islamic banks has received growing scholarly attention; however, its long-term determinants remain theoretically fragmented across governance, risk, innovation, and ethical domains. This systematic literature review synthesizes 68 peer-reviewed articles published between 2021 and 2025 to critically consolidate the structural drivers of sustainable business in Islamic banking. Addressing five interrelated research questions, the findings demonstrate that sustainability does not depend on isolated financial indicators. Rather, it emerges from the systemic interaction between internal governance mechanisms particularly Islamic corporate governance, operational efficiency, and innovation capacity and external institutional pressures, including environmental regulation, market dynamics, and alignment with the Sustainable Development Goals (SDGs). The literature shows persistent analytical fragmentation and limited operational integration between global sustainability standards and Islamic ethical objectives. Digital transformation has become an increasingly important strategic enabler, yet it remains institutionally secondary to governance, corporate social responsibility, and sustainable financing factors. Risk management, especially financing risk, consistently underpins long-term stability, while evidence on capital adequacy and liquidity remains inconclusive. By proposing an integrated sustainability architecture linking financing risk, green financing, digital transformation, Islamic corporate governance, and environmental regulation, this study reframes the discourse and offers a theoretically grounded basis for future empirical and policy development.
Co-Authors Augustina Kurniasih Cristina Catur Widayati Lies Hendrawan Krisnawati Mohammad Yamin Yanto Ramli Yudhi Herliansyah