Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Amkop Management Accounting Review (AMAR)
Mardiana Mardiana
Program Studi Manajemen, STIE Wiyatamandala
Humanities Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Role of Compensation, Digital Recruitment, Social Media, and Employer Branding in Attracting Generation Z to Careers in Jakarta Mardiana Mardiana; Shandy Puspita
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3569

Abstract

This study aims to analyze the role of compensation, digital recruitment, social media, and employer branding in attracting Generation Z to pursue a career in Jakarta. The research method used is a quantitative approach with a purposive sampling technique. Data were collected through an online questionnaire distributed to 200 Generation Z respondents aged 18–28 years who live in Jakarta and are looking for work. Data analysis was conducted using multiple linear regression with the help of statistical software. The results show that partially compensation and digital recruitment have no effect on Generation Z's career interest. Meanwhile, social media and employer branding have a positive but insignificant effect on career interest. However, simultaneously compensation, digital recruitment, social media, and employer branding have a significant influence on Generation Z's career interest in Jakarta. These findings indicate that a company's strategy in attracting Generation Z cannot rely on a single factor, but requires an integrated approach that combines the use of social media and consistent strengthening of employer branding.
Co-Authors Shandy Puspita