Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Amkop Management Accounting Review (AMAR)
Shandy Puspita
Program Studi Manajemen, STIE Wiyatamandala
Humanities Economics, Econometrics & Finance Social Sciences

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The Role of Compensation, Digital Recruitment, Social Media, and Employer Branding in Attracting Generation Z to Careers in Jakarta Mardiana Mardiana; Shandy Puspita
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3569

Abstract

This study aims to analyze the role of compensation, digital recruitment, social media, and employer branding in attracting Generation Z to pursue a career in Jakarta. The research method used is a quantitative approach with a purposive sampling technique. Data were collected through an online questionnaire distributed to 200 Generation Z respondents aged 18–28 years who live in Jakarta and are looking for work. Data analysis was conducted using multiple linear regression with the help of statistical software. The results show that partially compensation and digital recruitment have no effect on Generation Z's career interest. Meanwhile, social media and employer branding have a positive but insignificant effect on career interest. However, simultaneously compensation, digital recruitment, social media, and employer branding have a significant influence on Generation Z's career interest in Jakarta. These findings indicate that a company's strategy in attracting Generation Z cannot rely on a single factor, but requires an integrated approach that combines the use of social media and consistent strengthening of employer branding.
Analysis of the Relationship between Work Motivation, Transformational Leadership, Organizational Culture, Job Satisfaction on Employee Performance in the Millennial Generation Workforce Marvin Hendrily; Shandy Puspita
Amkop Management Accounting Review (AMAR) Vol. 6 No. 2 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i2.3799

Abstract

This study aims to analyze the influence of work motivation, transformational leadership, organizational culture, and job satisfaction on employee performance among the millennial generation workforce. A quantitative descriptive-causal approach was employed, utilizing multiple regression analysis with the assistance of Statistical Package for the Social Sciences (SPSS). Data were collected through a Likert scale 1–5 questionnaire from 150 respondents for model testing and 305 respondents for instrument validity and reliability testing. The results indicate that work motivation has a significant and positive effect on employee performance. Transformational leadership does not have a significant direct effect on performance. Organizational culture has a significant but negative effect on performance. Job satisfaction is the most dominant variable, exerting a highly significant and positive influence on the performance of millennial generation employees. Simultaneously, all four variables significantly affect employee performance, with an Adjusted R Square value of 0.726, indicating that 72.6% of the variation in employee performance can be explained by the constructed model. These findings imply that organizations should prioritize strengthening job satisfaction and work motivation as primary strategies to sustainably enhance the performance of the millennial generation workforce.
Co-Authors Mardiana Mardiana Marvin Hendrily