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p-Index From 2021 - 2026
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All Journal Communicatus: Jurnal Ilmu Komunikasi Jurnal Agregasi
Niluh Ayu Anggaswari
Universitas Komputer Indonesia
Humanities Languange, Linguistic, Communication & Media Social Sciences

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The Use Of Instagram Social Media By The Provincial Government To Increase Accountability And Interaction With Followers Niluh Ayu Anggaswari; Tine Agustin Wulandari
Jurnal Agregasi Vol 14 No 1 (2026)
Publisher : Prodi Ilmu Pemerintahan FISIP Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/agregasi.v14i1.16319

Abstract

This research examined the use of Instagram social media by the provincial government, specifically the strategy used by the Communication and Information Office of West Java Province through the utilization of Instagram social media as a channel of public communication. Using a descriptive qualitative approach, researchers obtained data through interviews and observations to analyze social media contents. The results of the research indicated that the use of Instagram by the provincial government was able to help improve government accountability and transparency as well as public interaction or involvement consisting of followers and Instagram users in general. Provincial government used various Instagram features to share information and provide direct responses to public questions or statements. This research is expected to be an evaluation for the provincial government to increase engagement with its followers which can be done through content collaboration with influencers and respond to statements or answer public questions more quickly.
Consumer Behavior on Digital Platforms in the Indonesian Local Beauty Startup Industry Tine Agustin Wulandari; Niluh Ayu Anggaswari; Melly Maulin Purwaningwulan; Vu Anh Hong
Communicatus: Jurnal Ilmu komunikasi Vol. 10 No. 1. June (2026): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v10i1.51598

Abstract

The rapid growth of Indonesia’s beauty industry, increasing digital literacy among younger generations, and a strong cultural identity have contributed to the emergence of local beauty startups competing on social media and e-commerce platforms. However, limited research has explored how Indonesian consumers evaluate and respond to their digital marketing communication. This study examines Indonesian consumers’ expectations, preferences, and digital consumption toward local beauty startups. Using a qualitative descriptive approach, data were collected through in-depth interviews with five informants, supported by a literature review and participant observations. The findings suggest that the informants tended to be selective and critical when evaluating beauty products and digital brand communication. Authenticity, transparency, halal certification, and product credibility are key factors influencing trust and purchase decisions. Informants also highlighted the influence of social media, influencers, live shopping features, and AI-based recommendation systems in shaping online purchase decisions. The study contributes to consumer behavior and digital marketing communication literature by highlighting the interaction between cultural values, trust formation, and technology-driven consumer experiences. The findings provide insights for local beauty startups seeking to develop culturally relevant, transparent, and technology-oriented marketing strategies
Co-Authors Melly Maulin Purwaningwulan Tine Agustin Wulandari Vu Anh Hong