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All Journal Socius: Social Sciences Research Journal
Dewi Silvi Wulandari
Program Studi Administrasi Bisnis, Internasional Woman Universitas, Bandung, Indonesia.
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Pengaruh Literasi Digital dan Motivasi Berwirausaha Berbasis Gender terhadap Kinerja Reseller di UMKM Madu Hutan Dbee's Keca Dewi Silvi Wulandari; Tuti Asmala
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 4, No 1 (2026): August 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21528441

Abstract

The advancement of digital technology requires resellers to possess digital literacy skills and strong entrepreneurial motivation to enhance their business performance. However, there are still resellers who have not optimally utilized digital technology or developed a strong drive to grow their businesses. This study aims to analyze the impact of these two factors on reseller performance. This study employs a quantitative approach using descriptive and verificative methods. The research sample consists of 30 resellers, selected using the saturated sampling technique. Data collection was conducted via questionnaires using a Likert scale, while data analysis involved validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, partial testing (t-test), and simultaneous testing (F-test) using IBM SPSS Statistics 25. The research results indicate that digital literacy and gender-based entrepreneurial motivation influence reseller performance at the DBee's Forest Honey MSME in Parungponteng District, Tasikmalaya Regency. Thus, enhancing digital literacy and gender-based entrepreneurial motivation can support improved reseller performance at the DBee's Forest Honey MSME.
Co-Authors Tuti Asmala