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Emil Salim
Manajemen, Ekonomi dan Bisnis, Universitas Putra Indonesia “YPTK” Padang
Economics, Econometrics & Finance Engineering

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Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Melalui Minat Beli Pada Kanopi Cafe Dharmasraya Icha Okta Lina Sari; Emil Salim; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5024

Abstract

This study aims to determine the extent of the influence of product quality and service quality on purchasing decisions, mediated by purchase intention, at Kanopi Cafe Dharmasraya. The method employed was Structural Equation Modeling (SEM) using Partial Least Squares (PLS), with data collected via questionnaires distributed to 76 respondents. The research findings indicate the following: There is no significant influence of product quality on purchase intention at Kanopi Cafe Dharmasraya. There is no significant influence of service quality on purchase intention at Kanopi Cafe Dharmasraya. There is a significant influence of product quality on purchasing decisions at Kanopi Cafe Dharmasraya. There is no significant influence of service quality on purchasing decisions at Kanopi Cafe Dharmasraya. There is a significant influence of purchase intention on purchasing decisions at Kanopi Cafe Dharmasraya. Purchase intention does not mediate the relationship between product quality and purchasing decisions. Purchase intention does not mediate the relationship between service quality and purchasing decisions.
Pengaruh Overclaim Dan Persepsi Merek Terhadap Loyalitas Konsumen Gen Z Pada Iklan Skincare Di Shopee Dengan Kepuasan Konsumen Sebagai Variabel Intervening Victoria .; Emil Salim; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5034

Abstract

This study aims to analyze the influence of overclaim and brand perception on Generation Z consumer loyalty toward skincare advertisements on Shopee, with customer satisfaction as an intervening variable. This research employed a quantitative approach using a survey method involving 100 Generation Z respondents who had viewed skincare advertisements on Shopee and purchased skincare products through the platform. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the assistance of SmartPLS software. The results indicate that overclaim does not have a significant direct effect on consumer loyalty, whereas brand perception has a positive and significant effect on consumer loyalty. In addition, overclaim has a negative and significant effect on customer satisfaction, while brand perception has a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction has a positive and significant effect on consumer loyalty and is able to mediate the influence of overclaim and brand perception on consumer loyalty. These findings indicate that customer satisfaction plays an important role in building Generation Z consumer loyalty toward skincare products advertised on Shopee. This study is expected to provide theoretical contributions to consumer behavior research and practical implications for business practitioners in designing more effective advertising and brand management strategies on the Shopee platform.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Purchase Intention Sebagai Variabel Intervening Produk Skintific Pada Marketplace Shopee Di Masyarakat Kota Padang Nurul Arda; Emil Salim; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5033

Abstract

This study aims to determine and analyze the effect of price and product quality on purchasing decisions through purchase intention as an intervening variable for Skintific products on the Shopee Marketplace among consumers in Padang City. Purchasing decisions for Skintific products on the Shopee Marketplace among consumers in Padang City have not been fully optimized, as reflected by consumers' consideration of price suitability and product quality before making a purchase. In addition, consumers' purchase intention has not been fully established, which consequently affects their purchasing decisions for Skintific products. This study employed a quantitative research method using the Structural Equation Modeling approach analyzed with SmartPLS 3.0 software. The population of this study consisted of consumers in Padang City who had purchased and used Skintific products through the Shopee Marketplace. A total of 100 respondents were selected as the sample using a non-probability sampling technique with a purposive sampling method. The results indicate that price has a significant effect on purchase intention, product quality has a significant effect on purchase intention, price has a significant effect on purchasing decisions, product quality has a significant effect on purchasing decisions, purchase intention has a significant effect on purchasing decisions, and purchase intention is able to mediate the effect of price and product quality on purchasing decisions for Skintific products on the Shopee Marketplace among consumers in Padang City
Co-Authors Della Asmaria Putri Icha Okta Lina Sari Nurul Arda Victoria .