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All Journal JMM (Jurnal Masyarakat Mandiri) JURNAL PENDIDIKAN TAMBUSAI Dinasti International Journal of Education Management and Social Science Jurnal Manajemen dan Bisnis Jayakarta Jurnal Manajemen Bisnis JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Majalah Ilmiah UPI YPTK Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Ipteks Terapan : research of applied science and education Journal Of Science Education And Management Business Tsaqofah: Jurnal Penelitian Guru Indonesia Trending: Jurnal Manajemen dan Ekonomi Maslahah: Jurnal Manajemen dan Ekonomi Syariah JEBD Jurnal Bisinis Digital Journal of Media and Communication Journal of Business Economics and Management Global Leadership Organizational Research in Management Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Della Asmaria Putri
Universitas Putra Indonesia YPTK Padang
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INFLUENCE OF PRODUCT QUALITY AND PRICE ON PURCHASE DECISIONS THROUGH WORD OF MOUTH AS INTERVENING VARIABLES Della Asmaria Putri; Azizah Hidmi Shafitri
Manajemen Bisnis Vol. 11 No. 2 (2021): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v11i2.18850

Abstract

ABSTRACT This study aims to determine how much influence product quality and price have on purchasing decisions through word of mouth as an intervening variable (a case study on the kitchen culinary of mbok ghenduk purus in the city of Padang). This study uses a population of visitors with 98 samples obtained through purposive sampling method. This study uses multiple linear regression analysis. The results of this study indicate that there is a positive and significant effect on product quality on word of mouth, price has a positive and significant effect on word of mouth, product quality has a positive and significant effect on purchasing decisions, prices have a positive and significant effect on purchase decisions, word of mouth has an effect positive and significant impact on purchasing decisions, the indirect effect of product quality on purchasing decisions through word of mouth is greater than the direct effect of product quality on purchasing decisions, so it can be concluded that word of mouth is able to become an intervening variable between product quality and purchasing decisions. Direct price on purchasing decisions through word of mouth is greater than the direct effect of price on purchasing decisions, so it can be concluded that word of mouth can be an intervening variable between price and purchase decisions. Finally, the authors suggest that purchasing decisions can affect product quality and price intervening with word of mouth.
The Influence Of Transportation Service Quality On Customer Satisfaction With Trans Padang Bus Service Users Della Asmaria Putri; Putri Azizi; Yosi Puspita Sari
Journal of Business and Management Review Vol. 3 No. 1 (2022): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr31.3082022

Abstract

The purpose of this study was to determine how much influence Tangibles, Reliability, Responsiveness, Assurance, Emphaty on Customer Satisfaction at Trans Padang Bus Service Users. Methods of data analysis using a questionnaire, with a sample of 100 respondents. The data analysis method used is Multiple Linear Regression Analysis. Based on the research results show that Tangibles, Reliability, Responsiveness, Assurance, Emphaty have a positive and significant effect on Customer Satisfaction. The Tangibles, Reliability, Responsiveness, Assurance, Emphaty variable contribution has an effect of 66.1% while the remaining 33.9% is influenced by other variables outside of this study. Based on the results of this study, it is hoped that the Management of the Company can increase Customer Satisfaction, where in this study the Reliability variable has a dominant influence on Customer Satisfaction of Trans Padang Bus Service Users, so it is advisable to pay more attention to the problem of Reliability, because it has a dominant influence on Customer Satisfaction of Service Users. Trans Padang Bus.
Sosialisasi Motivasi, Peningkatan Jiwa Kewirausahaan Secara Teknologi yang Digunakan Para Pekerja untuk Meningkatkan Daya Saing Selvi Yona Sari; Desi Permata Sari; Della Asmaria Putri
Majalah Ilmiah UPI YPTK Vol. 28 (2021) No. 2
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jmi.v28i2.82

Abstract

The Central Statistics Agency provides data which states that the unemployment rate in Indonesia in 2021 is very high. Every year unemployment remains a problem that must be solved. One solution is to provide job opportunities by increasing the entrepreneurial spirit by establishing small businesses (MSMEs). Padang is a city rich in the potential of MSMEs of wood-based artisans and the potential of wood natural resources. Wood is a material that has many advantages and has many benefits. Therefore, the motivation to improve the entrepreneurial spirit needs to be increased. As well as participants are expected to be able to have the ability to manage technology in the face of increased competitiveness. This socialization activity aims to provide motivation about entrepreneurship and can benefit from the potential that exists and can be applied to MSMEs Hobby Kayu in the city of Padang. Technology capabilities can increase the income of the Hobby Kayu MSME community in padang city. Socialization is given to 20 employees of UMKM Hobby Kayu. The results of socialization show the increasing entrepreneurial spirit in developing MSMEs Hobby Kayu in the city of Padang. To increase competitiveness, it takes training and technological skills to hone the skills they have.
Pengaruh Fasilitas Kerja Dan Pengembangan Karir Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada PT.Bakrie Pasaman Plantations olandari Mulyadi; Robby Dharma; Yasmin Eliza; Della Asmaria Putri
Journal Of Science Education And Management Business Vol. 1 No. 1 (2022): JOSEAMB ( Januari 2022 )
Publisher : Riset Sinergi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.917 KB)

Abstract

Abstract. The purpose of this study was to determine how much influence work facilities and career development have on employee performance with job satisfaction as an intervening variable at PT. Bkrie Pasaman Plantations Air Balam . Methods of data analysis using a questionnaire, with a sample of 82 respondents. The data analysis method used is multiple linear regression analysis. Based on the results of the study indicate that there is a positive and significant influence between work facilities on improving employee performance,Meanwhile, Job Facilities and Career Development through Job Satisfaction have an effect of 69.2% while the remaining 30.8% is influenced by other variables outside of this study. Based on the results of this study, it is expected that the company's management can improve performance by improving work facilities through office equipment, transportation, career development through training, education and job satisfaction through increasing salaries and promotions at PT. Bakrie Pasaman Plantaions Air Balam Pasaman Barat. Keywords: work facilities,career development,employee performance and jon satisfaction
Implementasi Sosial Media Marketing, Word Of Mouth Dan Inovasi Produk Untuk Meningkatkan Volume Penjualan Pada Umkm Kampung Akrilik Dikota Padang Della Asmaria Putri; Nia Nadilla
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 1 (2022): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (530.963 KB) | DOI: 10.55338/jpkmn.v3i1.331

Abstract

Pengabdian Masyarakat dilakukan pada Kampung Akrilik di Kota Padang yang bertujuan untuk meningkatkan volume penjualan melalui sosial media marketing, promosi word of mouth dan inovasi produk. Kegiatan ini dihadiri oleh anggota Kampung Akrilik, Bapak Kepala Dinas Perdagangan Sumatera Barat dan Dosen-Dosen Universitas Putra Indonesia “YPTK” yang berjumlah 50 orang. Target dari pengabdian ialah agar para anggota dari Kampung Akrilik bisa lebih menyadari adanya kemajuan teknologi yang bisa meningkatkan volume penjualan dengan menggunakan sosial media untuk promosi seperti instagram. Metode Pengabdian dibagi menjadi dua bagian yaitu pertama Presentasi mengenai pentingnya sosial media dalam melakukan promosi produk, penting nya inovasi produk, kedua keterampilan menggunakan sosial media. Hasil Pengabdian menunjukkan adanya kepandaian dari para anggota Kampung Akrilik dalam menggunakan sosial media untuk melakukan promosi dan dapat melakukan sebuah inovasi produk dengan menyesuaikan model dan gaya rajutan yang lebih kekinian sehingga banyak diminati oleh semua kalangan.IMPLEMENTASI SOSIAL MEDIA MARKETING, WORD OF MOUTH DAN INOVASI PRODUK UNTUK MENINGKATKAN VOLUME PENJUALAN PADA UMKM KAMPUNG AKRILIK DIKOTA PADANG
INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Putri Azizi; Della Asmaria Putri; Mardhatila Fitri Sopali; Vicky Brama Kumbara
Jurnal Ipteks Terapan Vol. 16 No. 3 (2022): Jurnal Ipteks Terapan (Research Of Applied Science And Education)
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (548.939 KB) | DOI: 10.22216/jit.v%vi%i.1059

Abstract

This study aims to determine the effect exchange rate, Service Quality and Brand Image of Customer Loyalty with Customer Satisfaction As a variable intervening for customers of Kupi Batigo Gor H. Agus Salim Padang, both in a joint and joint manner.The sample in this study were 100 customers at the Batigo Gor Kup H. Agus Salim Padang, the method of data analysis used multiple regression analysis and path analysis with the SPSS 21 application.The results showed that : 1) partially, there is no positive and significant influence between Service Quality on Customer Satisfaction. 2) There is no positive and significant influence between Brand Image and Consumer Satisfaction. 3) There is no positive and significant influence between customer satisfaction on customer loyalty. 4) There is a positive and significant influence between Service Quality on customer Loyalty. 5) There is a positive and significant influence between Brand Image and Customer Loyalty
Pengaruh Fasilitas Kerja Dan Pengembangan Karir Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada PT.Bakrie Pasaman Plantations Mulyadi, olandari; Robby Dharma; Yasmin Eliza; Della Asmaria Putri
Journal of Science Education and Management Business Vol. 1 No. 1 (2022): Journal of Science Education and Management Business
Publisher : Riset Sinergi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/joseamb.v1i1.47

Abstract

Abstract. The purpose of this study was to determine how much influence work facilities and career development have on employee performance with job satisfaction as an intervening variable at PT. Bkrie Pasaman Plantations Air Balam . Methods of data analysis using a questionnaire, with a sample of 82 respondents. The data analysis method used is multiple linear regression analysis. Based on the results of the study indicate that there is a positive and significant influence between work facilities on improving employee performance,Meanwhile, Job Facilities and Career Development through Job Satisfaction have an effect of 69.2% while the remaining 30.8% is influenced by other variables outside of this study. Based on the results of this study, it is expected that the company's management can improve performance by improving work facilities through office equipment, transportation, career development through training, education and job satisfaction through increasing salaries and promotions at PT. Bakrie Pasaman Plantaions Air Balam Pasaman Barat. Keywords: work facilities,career development,employee performance and jon satisfaction
THE INFLUENCE OF PERCEIVED PRODUCT QUALITY, PROMOTIONAL ATTRACTIVENESS, AND BRAND AMBASSADOR ON EMINA COSMETIC PURCHASING DECISIONS WITH BRAND IMAGE AS INTERVENING VARIABLE Vicky Brama Kumbara; Yulasmi -; Emil Salim; Ramdani Bayu Putra; Della Asmaria Putri
Jurnal Ipteks Terapan Vol. 17 No. 2 (2023): Jurnal Ipteks Terapan
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22216/jit.v17i2.2416

Abstract

The purpose of this study was to analyze the effect of perceived product quality, promotional attractiveness, and brand ambassadors on purchasing decisions with brand image as an intervening variable. This research was conducted on consumers who made purchases at Emina cosmetics, where the respondents in this study were students of the Faculty of Economics and Business, Putra Indonesia University in the 2021-2022 academic year. The number of samples in this study were 131 respondents. With the method of collecting data through questionnaires and the sampling method in this study was non-probability sampling with purposive sampling technique. This study uses Partial Least Square analysis techniques estimated with the SmartPLS 2.0 program. The results of this study are the perception of product quality, promotional attractiveness, brand ambassadors and brand image as intervening variables that have a direct and indirect effect on purchasing decisions. Brand image is the factor that most influences consumers in making purchasing decisions. So that the higher the brand image of a product, the higher the consumer purchasing decision for that product. The perceived benefits greatly influence consumer purchasing decisions in making Emina cosmetic products.
PENDAMPINGAN DAN PENYULUHAN PENGELOLAAN KEUANGAN BERBASIS AKUNTANSI SEBAGAI UPAYA PENINGKATAN KEMAMPUAN MANAJERIAL UMKM JAGUNG MANIS F1 AINA Muhammad Pondrinal; Della Asmaria Putri
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 5 (2023): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i5.16854

Abstract

Abstrak: Pengabdian kepada masyarakat ini bertujuan untuk memberikan pendampingan dan penyuluhan dalam pengelolaan keuangan berbasis akuntansi kepada pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) jagung manis F1 Aina. Tujuan utama dari kegiatan ini adalah untuk meningkatkan kemampuan manajerial UMKM dalam mengelola keuangan mereka dengan lebih efektif dan efisien. Metode yang digunakan dalam pengabdian ini meliputi beberapa tahap, yaitu identifikasi kebutuhan dan masalah UMKM dalam pengelolaan keuangan, penyusunan materi penyuluhan berbasis akuntansi sesuai dengan karakteristik UMKM jagung manis F1 Aina, serta pelaksanaan sesi penyuluhan dan pendampingan secara interaktif. Dalam penyuluhan, UMKM diberikan pemahaman tentang dasar-dasar akuntansi, pembukuan sederhana, perencanaan keuangan, serta analisis sederhana terhadap laporan keuangan mereka. Hasil dari kegiatan ini diharapkan dapat memberikan manfaat yang signifikan bagi UMKM jagung manis F1 Aina. UMKM diharapkan dapat mengimplementasikan praktik-praktik akuntansi yang telah dipelajari untuk memonitor dan mengelola keuangan mereka dengan lebih baik. Dengan meningkatnya pemahaman tentang pengelolaan keuangan dari skor awal 70 menjadi 90 setelah dilakukan pelatihan dengan persentase peningkatan sebesar 29%, diharapkan mampu membuat keputusan bisnis yang lebih cerdas dan berencana, serta dapat mengidentifikasi area-area yang memerlukan perbaikan dalam pengelolaan keuangan.Abstract: Community service aims to provide assistance and guidance in accounting-based financial management through counseling to Micro, Small, and Medium Enterprises (MSMEs) engaged in Jagung manis F1 Aina. The primary objective of this initiative is to enhance the managerial capabilities of these MSMEs in effectively and efficiently managing their finances. The methodology employed in this community service comprises several stages, including identifying the financial management needs and issues of the MSMEs, developing accounting-based counseling materials tailored to the characteristics of the Jagung manis F1 Aina MSMEs, and conducting interactive counseling and mentoring sessions. During the counseling sessions, the MSMEs are provided with an understanding of fundamental accounting principles, simple bookkeeping techniques, financial planning, and basic analysis of their financial statements. The anticipated outcomes of this endeavor are expected to yield significant benefits for the Jagung Manis F1 Aina MSMEs. These businesses are anticipated to apply the accounting practices they have learned to better monitor and manage their finances. With the enhanced comprehension of financial management, rising from an initial score of 70 to 90 following the training, marking a 29% increase, it is anticipated that they will be capable of making wiser and more strategic business decisions, while also identifying areas requiring improvement in financial management.
Pengaruh Kualitas Produk Dan Brand Image Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening (Studi Kasus Pada Pengunjung Matahari Padang) asmaria putri, della
Journal of Science Education and Management Business Vol. 2 No. 1 (2023): Journal of Science Education and Management Business
Publisher : Riset Sinergi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/joseamb.v2i1.111

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana analisis pengaruh kualitas produk dan citra merek terhadap loyalitas konsumen pada konsumen Matahari Padang. Dengan Kepuasan Konsumen sebagai Variabel Intervening. Metode analisis data menggunakan kuesioner, dengan sampel sebanyak 100 responden. Metode analisis data yang digunakan adalah analisis regresi linier berganda dan analisis jalur. Berdasarkan hasil penelitian menunjukkan bahwa kualitas produk dan citra merek berpengaruh positif dan signifikan terhadap loyalitas konsumen dengan kepuasan konsumen sebagai variabel intervening. Kontribusi variabel kualitas produk dan citra merek terhadap loyalitas konsumen dengan kepuasan konsumen sebagai variabel intervening memiliki pengaruh sebesar 57,6% sedangkan sisanya sebesar 42,4% dipengaruhi oleh variabel lain di luar penelitian ini. Berdasarkan hasil penelitian ini, diharapkan Manajemen Matahari Padang dapat meningkatkan loyalitas konsumen dengan meningkatkan kualitas produk dan citra merek, serta kepuasan konsumen melalui setiap indikatornya.
Co-Authors Aditya Rivaldo Rais Afuan, Muhammad Agachi, Regan Tisa Allya Sandova Andika Yose, Fuad Arif Annaufal Azri Azizah Hidmi Shafitri Azizi, Putri Bukhari, Ridhella Deris Herdiansyah Desi Permata Sari Dharma, Robby Dodi Suryadi Emil Salim Emil Salim Emil salim Emil Salim Emil Salim Emil Salimi Erli Azzahra Putri Febi agustina Fitri Yeni, Fitri Gusti Mayang Gymnastiar Mustaqiim Haris Arsyad Icha Okta Lina Sari Idris Saputra Irfandi Saputra Jelita Saputri M. Aprizal Mardhatila Fitri Sopali Mayang, Gusti Muhammad Agung Zamzam Muhammad Dzaki Gumay Muhammad Fadhil Fadhlullah Muhammad Ridwan Mutiara Muliani Naufal Rahman Nia Nadilla Nofriandi Putra Nur Halimah Nur Halimah Nurul Arda Olandari Mulyadi Pondrinal, Muhammad Putra, Ramdani Bayu Putri Aprilliany Putri Yuse, Aisyah Willliya Rahman, Naufal Regan Tisa Agachi Reza Algeri Ronni Andri Wijaya Rusandi, Fitri Saputra, Idris Saputri, Jelita Shelbyna Revania Ramda Saragih Siskia J Adelia Taqi Septian Suratman Tri Wera Agrita Uci Ramadani Vicky Brama Kumbara Victoria . Vivi Yosefri Yanti Vivi Yosefri Yanti Vivky Brama Kumbara Yanti, Vivi Yosefri Yasmin Eliza Yolanda JN Yosi Puspita Sari Yulasmi