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INFLUENCE OF PRODUCT QUALITY AND PRICE ON PURCHASE DECISIONS THROUGH WORD OF MOUTH AS INTERVENING VARIABLES Della Asmaria Putri; Azizah Hidmi Shafitri
Manajemen Bisnis Vol. 11 No. 2 (2021): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v11i2.18850

ABSTRACT This study aims to determine how much influence product quality and price have on purchasing decisions through word of mouth as an intervening variable (a case study on the kitchen culinary of mbok ghenduk purus in the city of Padang). This study uses a population of visitors with 98 samples obtained through purposive sampling method. This study uses multiple linear regression analysis. The results of this study indicate that there is a positive and significant effect on product quality on word of mouth, price has a positive and significant effect on word of mouth, product quality has a positive and significant effect on purchasing decisions, prices have a positive and significant effect on purchase decisions, word of mouth has an effect positive and significant impact on purchasing decisions, the indirect effect of product quality on purchasing decisions through word of mouth is greater than the direct effect of product quality on purchasing decisions, so it can be concluded that word of mouth is able to become an intervening variable between product quality and purchasing decisions. Direct price on purchasing decisions through word of mouth is greater than the direct effect of price on purchasing decisions, so it can be concluded that word of mouth can be an intervening variable between price and purchase decisions. Finally, the authors suggest that purchasing decisions can affect product quality and price intervening with word of mouth.

The Influence Of Transportation Service Quality On Customer Satisfaction With Trans Padang Bus Service Users Della Asmaria Putri; Putri Azizi; Yosi Puspita Sari
Journal of Business and Management Review Vol. 3 No. 1 (2022): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr31.3082022

The purpose of this study was to determine how much influence Tangibles, Reliability, Responsiveness, Assurance, Emphaty on Customer Satisfaction at Trans Padang Bus Service Users. Methods of data analysis using a questionnaire, with a sample of 100 respondents. The data analysis method used is Multiple Linear Regression Analysis. Based on the research results show that Tangibles, Reliability, Responsiveness, Assurance, Emphaty have a positive and significant effect on Customer Satisfaction. The Tangibles, Reliability, Responsiveness, Assurance, Emphaty variable contribution has an effect of 66.1% while the remaining 33.9% is influenced by other variables outside of this study. Based on the results of this study, it is hoped that the Management of the Company can increase Customer Satisfaction, where in this study the Reliability variable has a dominant influence on Customer Satisfaction of Trans Padang Bus Service Users, so it is advisable to pay more attention to the problem of Reliability, because it has a dominant influence on Customer Satisfaction of Service Users. Trans Padang Bus.

Sosialisasi Motivasi, Peningkatan Jiwa Kewirausahaan Secara Teknologi yang Digunakan Para Pekerja untuk Meningkatkan Daya Saing Selvi Yona Sari; Desi Permata Sari; Della Asmaria Putri
Majalah Ilmiah UPI YPTK Vol. 28 (2021) No. 2
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jmi.v28i2.82

The Central Statistics Agency provides data which states that the unemployment rate in Indonesia in 2021 is very high. Every year unemployment remains a problem that must be solved. One solution is to provide job opportunities by increasing the entrepreneurial spirit by establishing small businesses (MSMEs). Padang is a city rich in the potential of MSMEs of wood-based artisans and the potential of wood natural resources. Wood is a material that has many advantages and has many benefits. Therefore, the motivation to improve the entrepreneurial spirit needs to be increased. As well as participants are expected to be able to have the ability to manage technology in the face of increased competitiveness. This socialization activity aims to provide motivation about entrepreneurship and can benefit from the potential that exists and can be applied to MSMEs Hobby Kayu in the city of Padang. Technology capabilities can increase the income of the Hobby Kayu MSME community in padang city. Socialization is given to 20 employees of UMKM Hobby Kayu. The results of socialization show the increasing entrepreneurial spirit in developing MSMEs Hobby Kayu in the city of Padang. To increase competitiveness, it takes training and technological skills to hone the skills they have.

Pengaruh Fasilitas Kerja Dan Pengembangan Karir Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada PT.Bakrie Pasaman Plantations olandari Mulyadi; Robby Dharma; Yasmin Eliza; Della Asmaria Putri
Journal Of Science Education And Management Business Vol. 1 No. 1 (2022): JOSEAMB ( Januari 2022 )
Publisher : Riset Sinergi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.917 KB)

Abstract. The purpose of this study was to determine how much influence work facilities and career development have on employee performance with job satisfaction as an intervening variable at PT. Bkrie Pasaman Plantations Air Balam . Methods of data analysis using a questionnaire, with a sample of 82 respondents. The data analysis method used is multiple linear regression analysis. Based on the results of the study indicate that there is a positive and significant influence between work facilities on improving employee performance,Meanwhile, Job Facilities and Career Development through Job Satisfaction have an effect of 69.2% while the remaining 30.8% is influenced by other variables outside of this study. Based on the results of this study, it is expected that the company's management can improve performance by improving work facilities through office equipment, transportation, career development through training, education and job satisfaction through increasing salaries and promotions at PT. Bakrie Pasaman Plantaions Air Balam Pasaman Barat. Keywords: work facilities,career development,employee performance and jon satisfaction

INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Putri Azizi; Della Asmaria Putri; Mardhatila Fitri Sopali; Vicky Brama Kumbara
Jurnal Ipteks Terapan Vol. 16 No. 3 (2022): Jurnal Ipteks Terapan (Research Of Applied Science And Education)
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

This study aims to determine the effect exchange rate, Service Quality and Brand Image of Customer Loyalty with Customer Satisfaction As a variable intervening for customers of Kupi Batigo Gor H. Agus Salim Padang, both in a joint and joint manner.The sample in this study were 100 customers at the Batigo Gor Kup H. Agus Salim Padang, the method of data analysis used multiple regression analysis and path analysis with the SPSS 21 application.The results showed that : 1) partially, there is no positive and significant influence between Service Quality on Customer Satisfaction. 2) There is no positive and significant influence between Brand Image and Consumer Satisfaction. 3) There is no positive and significant influence between customer satisfaction on customer loyalty. 4) There is a positive and significant influence between Service Quality on customer Loyalty. 5) There is a positive and significant influence between Brand Image and Customer Loyalty

Pengaruh Fasilitas Kerja Dan Pengembangan Karir Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada PT.Bakrie Pasaman Plantations Mulyadi, olandari; Robby Dharma; Yasmin Eliza; Della Asmaria Putri
Journal of Science Education and Management Business Vol. 1 No. 1 (2022): Journal of Science Education and Management Business
Publisher : Riset Sinergi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/joseamb.v1i1.47

Abstract. The purpose of this study was to determine how much influence work facilities and career development have on employee performance with job satisfaction as an intervening variable at PT. Bkrie Pasaman Plantations Air Balam . Methods of data analysis using a questionnaire, with a sample of 82 respondents. The data analysis method used is multiple linear regression analysis. Based on the results of the study indicate that there is a positive and significant influence between work facilities on improving employee performance,Meanwhile, Job Facilities and Career Development through Job Satisfaction have an effect of 69.2% while the remaining 30.8% is influenced by other variables outside of this study. Based on the results of this study, it is expected that the company's management can improve performance by improving work facilities through office equipment, transportation, career development through training, education and job satisfaction through increasing salaries and promotions at PT. Bakrie Pasaman Plantaions Air Balam Pasaman Barat. Keywords: work facilities,career development,employee performance and jon satisfaction

THE INFLUENCE OF PERCEIVED PRODUCT QUALITY, PROMOTIONAL ATTRACTIVENESS, AND BRAND AMBASSADOR ON EMINA COSMETIC PURCHASING DECISIONS WITH BRAND IMAGE AS INTERVENING VARIABLE Vicky Brama Kumbara; Yulasmi -; Emil Salim; Ramdani Bayu Putra; Della Asmaria Putri
Jurnal Ipteks Terapan Vol. 17 No. 2 (2023): Jurnal Ipteks Terapan
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22216/jit.v17i2.2416

The purpose of this study was to analyze the effect of perceived product quality, promotional attractiveness, and brand ambassadors on purchasing decisions with brand image as an intervening variable. This research was conducted on consumers who made purchases at Emina cosmetics, where the respondents in this study were students of the Faculty of Economics and Business, Putra Indonesia University in the 2021-2022 academic year. The number of samples in this study were 131 respondents. With the method of collecting data through questionnaires and the sampling method in this study was non-probability sampling with purposive sampling technique. This study uses Partial Least Square analysis techniques estimated with the SmartPLS 2.0 program. The results of this study are the perception of product quality, promotional attractiveness, brand ambassadors and brand image as intervening variables that have a direct and indirect effect on purchasing decisions. Brand image is the factor that most influences consumers in making purchasing decisions. So that the higher the brand image of a product, the higher the consumer purchasing decision for that product. The perceived benefits greatly influence consumer purchasing decisions in making Emina cosmetic products.

Pengaruh Lingkungan Kerja dan Kompensasi terhadap Kinerja Guru Dengan Motivasi Sebagai Variabel Intervening di SMAN 1 Tiumang Deris Herdiansyah; Desi Permata Sari; Della Asmaria Putri
Global Leadership Organizational Research in Management Vol. 3 No. 1 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i1.2357

This study aims to explore and evaluate the impact of the work environment and compensation on teacher performance at SMAN 1 Tiumang, with motivation considered as an intervening variable. The analysis was conducted using Structural Equation Modeling (SEM) with the SmartPLS 3.0 application. The research sample consisted of all teachers working at SMAN 1 Tiumang. The findings indicate that the work environment has a significant positive effect on teacher motivation. Similarly, compensation also plays a crucial role in enhancing motivation, demonstrating a significant and positive influence. However, while the work environment has a positive yet relatively small effect on teacher performance, compensation contributes positively and significantly to improving teacher performance. Motivation is also found to have a significant positive impact on teacher performance. Nevertheless, the study reveals that motivation does not mediate the relationship between the work environment and teacher performance, nor does it mediate the link between compensation and teacher performance.

Pengaruh Motivasi Kerja, Disiplin Kerja dan Komunikasi terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Intervening RSUD Ujung Gading Siskia J Adelia; Selvi Yona Sari; Della Asmaria Putri
Global Leadership Organizational Research in Management Vol. 3 No. 1 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i1.2368

This study aims to find out and try to analyze. the. influe.nce. of work motivation, work discipline. and communication on e.mploye.e. pe.rformance. through job satisfaction as an inte.rve.ning variable. of Ujung Gading Hospital. This re.se.arch is a structural e.quation mode.ling (SE.M) mode.l with the. he.lp of smart PLS 3.0 analysis. The. population and sample. of this study are. e.mploye.e.s of Ujung Gading Hospital. The. re.sults of the. study showe.d a positive. and significant influe.nce. be.twe.e.n work motivation and job satisfaction. The.re. is a positive. and significant influe.nce. be.twe.e.n work discipline. and job satisfaction. The.re. was no positive. and significant influe.nce. be.twe.e.n communication and job satisfaction. The.re. is a positive. and significant influe.nce. be.twe.e.n work motivation and e.mploye.e. pe.rformance.. The.re. was no positive. and significant influe.nce. be.twe.e.n work discipline. and e.mploye.e. pe.rformance.. The.re. is no positive. and significant influe.nce. be.twe.e.n communication and e.mploye.e. pe.rformance.. The.re. is a positive. and significant influe.nce. be.twe.e.n job satisfaction and e.mploye.e. pe.rformance.. Job satisfaction is able. to me.diate. work motivation to e.mploye.e. pe.rformance.. Job satisfaction is able. to me.diate. work discipline. to e.mploye.e. pe.rformance.. Job satisfaction is not able. to me.diate. communication to e.mploye.e. pe.rformance..

Pengaruh Citra Merek Dan Promosi Terhadap Pembelian Dengan Minat Beli Sebagai Variabel Intervening Pada Mascara Somethinc (Studi Kasus Pada Mahasiwa Di Kota Padang) Putri Yuse, Aisyah Willliya; Vivky Brama Kumbara; Della Asmaria Putri
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jmc.v1i3.280

Studi ini menyelidiki bagaimana citra merek dan promosi memengaruhi pilihan pembelian, dengan niat pembelian bertindak sebagai mediator untuk maskara Something. Data dari 100 responden dianalisis menggunakan SEM dan PLS 3.0. Hasilnya menunjukkan bahwa meskipun citra merek memengaruhi keputusan pembelian secara positif, dampaknya tidak signifikan. Namun, hal itu sangat memengaruhi niat pembelian. Promosi memiliki pengaruh yang signifikan terhadap niat pembelian dan keputusan pembelian. Meskipun niat pembelian memengaruhi keputusan pembelian secara positif, hubungan ini tidak signifikan. Terakhir, efek tidak langsung dari citra merek dan promosi terhadap niat pembelian melalui keputusan pembelian bersifat positif, tetapi tidak signifikan secara statistik.

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