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p-Index From 2021 - 2026
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All Journal International Journal Administration, Business & Organization
Thalita Putri Jaelani
Politeknik Negeri Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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The Dynamics of Interaction and the Meaning of Presence in a Digital Work Environment: Efforts to Maintain Human Values in the Modern Workplace Thalita Putri Jaelani; Hana Fauziah Rahayu
International Journal Administration, Business & Organization Vol 7 No 2 (2026): IJABO (in process)
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.26.638

Abstract

Digital transformation has fundamentally changed modern office management practices, particularly in how people work, communicate, and build social relationships within organizations. The shift from physical to virtual presence mediated by technology has improved efficiency, flexibility, and productivity. However, this transformation also presents challenges to essential human values such as empathy, solidarity, fairness, and emotional balance among employees. This study aims to examine the dynamics of interaction and the meaning of presence within the context of digital office management while formulating conceptual strategies to sustain human values amid the ongoing paradigm shift. Using a qualitative method through a literature review approach, this research highlights the concept of presence management as a strategic framework that places humans at the core of digital work systems. The findings emphasize the need to balance technological advancement with employees’ psychological well-being through the implementation of policies such as the right to disconnect, flexible working hours, and empathetic digital communication guided by ethical principles. The human-centered office management approach is crucial for fostering productive, inclusive, and sustainable digital workplaces, while ensuring that technological advancements do not diminish the value of human presence or erode the core values of humanity in modern office management.
Digital Marketing in Forming Preferences and Decisions to Purchase Local Skincare among Generation Z Women in Bandung City Nazwa Sabila; Thalita Putri Jaelani; Nandini Aquila Lukito; Happy Paramita
International Journal Administration, Business & Organization Vol 7 No 2 (2026): IJABO (in process)
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.26.771

Abstract

This study examines how digital marketing elements, namely visual content, electronic word-of-mouth (eWOM), and narrative advertising, influence brand preference and purchase decisions among Generation Z women in Bandung. A quantitative explanatory survey was employed, collecting data via online questionnaire from 204 respondents selected through purposive sampling, and the data was analyzed using a method called Partial Least Squares Structural Equation Modeling (PLS-SEM) through measurement and structural model evaluation. The findings reveal that visual content exerts a positive and significant effect on brand preference, whereas eWOM shows a negative and significant effect, suggesting excessive exposure to unverified reviews paradoxically diminishes consumer preference, and narrative advertising shows no statistically significant effect. Furthermore, brand preference positively and significantly influences purchase decisions, confirming its role as a critical mediating variable. These findings indicate that the effectiveness of digital marketing elements depends on how stimuli are cognitively and affectively processed, making visual content quality and proactive eWOM management key priorities for marketers targeting Generation Z local skincare consumers. This study contributes to the S-O-R literature by integrating multiple digital marketing stimuli into a single explanatory model within the context of Indonesia’s local skincare industry.
Co-Authors Hana Fauziah Rahayu Happy Paramita Nandini Aquila Lukito Nazwa Sabila