Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal International Journal Administration, Business & Organization
Nazwa Sabila
Politeknik Negeri Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Dark Side of Efficiency: The Unexpected Impact of AI on Social Cohesiveness and Work Culture in the Modern Office Environment Nandini Aquila Lukito; Nazwa Sabila
International Journal Administration, Business & Organization Vol 7 No 2 (2026): IJABO (in process)
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.26.641

Abstract

Artificial Intelligence (AI) significantly transforms contemporary workplaces by improving efficiency and production. Nonetheless, its implementation also incurs unforeseen social and ethical ramifications. This study investigates the efficiency paradox of AI, emphasizing the impact of technical optimization on human values, social cohesiveness, and workplace culture. A qualitative literature assessment of studies from 2020 to 2025 delineates four principal themes: efficiency and automation, algorithmic bias, alteration of professional identity, and social interaction. Research indicates that AI can lead to dehumanization, deskilling, and diminished interpersonal communication, whereas algorithmic governance may exacerbate bias and inequality within businesses. These factors undermine trust and communal involvement. The study indicates that the ethical and human-centric integration of AI is crucial to ensure that efficiency gains align with inclusivity, justice, and the maintenance of social well-being in contemporary workplaces.
Digital Marketing in Forming Preferences and Decisions to Purchase Local Skincare among Generation Z Women in Bandung City Nazwa Sabila; Thalita Putri Jaelani; Nandini Aquila Lukito; Happy Paramita
International Journal Administration, Business & Organization Vol 7 No 2 (2026): IJABO (in process)
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.26.771

Abstract

This study examines how digital marketing elements, namely visual content, electronic word-of-mouth (eWOM), and narrative advertising, influence brand preference and purchase decisions among Generation Z women in Bandung. A quantitative explanatory survey was employed, collecting data via online questionnaire from 204 respondents selected through purposive sampling, and the data was analyzed using a method called Partial Least Squares Structural Equation Modeling (PLS-SEM) through measurement and structural model evaluation. The findings reveal that visual content exerts a positive and significant effect on brand preference, whereas eWOM shows a negative and significant effect, suggesting excessive exposure to unverified reviews paradoxically diminishes consumer preference, and narrative advertising shows no statistically significant effect. Furthermore, brand preference positively and significantly influences purchase decisions, confirming its role as a critical mediating variable. These findings indicate that the effectiveness of digital marketing elements depends on how stimuli are cognitively and affectively processed, making visual content quality and proactive eWOM management key priorities for marketers targeting Generation Z local skincare consumers. This study contributes to the S-O-R literature by integrating multiple digital marketing stimuli into a single explanatory model within the context of Indonesia’s local skincare industry.
Co-Authors Happy Paramita Nandini Aquila Lukito Thalita Putri Jaelani